SwipePages vs. Strikingly: the best platform for a seamless web experience

Discover how SwipePages compares to Strikingly regarding features and usability. Find out which platform provides the competitive advantage your business deserves.

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Features that set us apart from SwipePages and Strikingly.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Autopilot exceeds conversions goals with personalized landings

Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.

Swytch shifts into high gear with Instapage

Vita escalate lead generation efforts and client engagement with Instapage

Vita is a full-spectrum professional brokerage firm in the employee benefits industry

Swytch shifts into high gear with Instapage

CFI Financial Group invests in personalization with Instapage

CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions

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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

SwipePages vs. Strikingly: A Closer Look at Leading Landing Page Builders

In the digital marketing landscape, choosing the right landing page builder can significantly impact your online success. Among the many options available, SwipePages and Strikingly stand out, each offering unique features and capabilities. As businesses strive to make their mark, understanding the differences between these platforms is crucial. Whether you’re a small business owner looking to create your first page or a seasoned marketer aiming for perfection, the right tool can make all the difference. This article will take you through a comprehensive comparison, showcasing not just the strengths of SwipePages and Strikingly but also hinting at another contender lurking in the shadows – Instapage. Let’s dive in and explore what each platform has to offer and how they stack up against each other. By the end, you’ll have the insights needed to choose the right tool for your needs.

Introducing the Contenders

In the left corner, we have SwipePages, known for its focus on high-converting landing pages that cater to mobile users. It's especially popular among marketers looking for speed and ease of use. On the opposite side, Strikingly is famed for its elegant, visually appealing one-page websites that are perfect for those who prioritize design. With both platforms boasting impressive features, users often find themselves in a dilemma when selecting the best fit for their projects. What are their signature moves? SwipePages prides itself on its ability to quickly create responsive pages that load at lightning speed. In contrast, Strikingly offers a stunning array of templates that leave a lasting impression, capturing the essence of modern web design. As we explore the specifics, keep an eye out for Instapage, a critical player in the landing page arena that might just change the game.

Feature Showdown: SwipePages vs. Strikingly

When it comes to features, SwipePages and Strikingly both bring their best assets to the table. SwipePages shines with its advanced A/B testing options and a drag-and-drop builder that makes creation a breeze. Investors in digital marketing appreciate the analytics that help improve conversion rates. On the flip side, Strikingly boasts features tailored for individuals and small businesses, including Instagram integration and e-commerce capabilities. It's a tough battle, and both platforms aim to entice users to their side. However, while both are formidable, there's an underdog waiting in the wings who could steal the show: Instapage. With its robust features and design flexibility, it’s poised to offer a powerful alternative to each contender. Buckle up as we move into the details!

User Experience: A Battle of Usability

Navigating landing page builders shouldn't feel like climbing a mountain. Instead, it should be an enjoyable experience, whether you’re just starting out or you’re a pro. SwipePages prides itself on its user interface, likening it to an easy stroll through the park. New marketers can easily grasp its tools, and seasoned professionals can quickly create complex pages without a hitch. Strikingly, however, elevates user experience to new heights with templates that guide users through the design process. Imagine crafting a masterpiece while effortlessly wielding the tools of a skilled artist. Nevertheless, the learning curve shouldn’t deter you. Think of it as an adventurer’s journey, full of insights and discoveries. But with both platforms providing an engaging experience, we must also recognize Instapage, which adds another layer of sophistication and user-friendly features that cater to both novices and experts alike.

The Features of SwipePages:

  1. Highly responsive landing pages designed for mobile optimization
  2. Sophisticated A/B testing tools for optimizing conversions
  3. Seamless integrations with popular marketing tools
  4. Fast loading times that enhance user experience
  5. User-friendly drag-and-drop builder for effortless page creation

Strikingly's Standout Features:

  1. Beautifully designed templates suitable for various business needs
  2. One-page format that simplifies navigation
  3. Integrated e-commerce features for product selling
  4. Smooth integration with social media platforms

Strengths Shared by Both Platforms:

  1. Responsive design that looks great on all devices
  2. Easy-to-use interfaces that cater to various skill levels
  3. Integration options with third-party marketing tools
  4. Analytics for tracking performance and conversions
  5. Templates that save time when building pages
  6. Customer support channels to assist users

As we wrap up this round of features, it's clear that while SwipePages and Strikingly have their unique strengths, there's a heavyweight in this competition: Instapage. Instapage brings an added layer of customizability and high-level features that can give both competitors a run for their money, making it a noteworthy mention for anyone considering their options. With Instapage, businesses can elevate their landing page strategy and realize even better online success.

Performance: The Speed Challenge

In the world of digital marketing, page loading time can be the difference between a conversion and a missed opportunity. SwipePages positions itself as a speed demon, ensuring pages load almost instantaneously. Think of slow-loading pages as molasses in winter - they drag, and nobody wants to stick around. When comparing it to Strikingly, users might find that while Strikingly offers beautiful designs, sometimes those visuals can slow down performance. It's essential for marketers to acknowledge this trade-off, especially for mobile users who require optimal experiences. Both platforms, however, strive for excellence in usability. Yet when we place Instapage in the mix, its performance optimization tools give it an edge that can help businesses hit peak efficiency.

Support Services: Aiding Your Journey

When it comes to support, having a reliable team behind you can be incredibly reassuring. Both SwipePages and Strikingly offer support channels, ranging from live chat to email assistance. Consider this support team as your trusty sidekick, always ready to swoop in to save the day or provide a much-needed word of advice. However, what's most appealing is the vibrant community surrounding both platforms, where users can share tips and tricks. And yet, Instapage shines here as well, offering extensive resources and expert-level support that’s hard to beat, ensuring users have everything they need at their fingertips.

Pricing Strategies: Unpacking the Value

SwipePages Pricing: An Overview of Benefits:

  1. Competitive pricing structure that benefits startups and small businesses
  2. Flexible plans that scale according to user needs
  3. A free trial to test features before committing
  4. Multiple plan options covering various use cases

Strikingly Pricing: Discovering Value:

  1. Affordable pricing that appeals to cost-conscious users
  2. Free tier available for basic functionality
  3. Various tiers to fit different budgets and needs
  4. Unique pricing for non-profits and students

Ultimately, both platforms offer unique pricing strategies that cater to a wide range of businesses. While SwipePages provides multiple plan options for flexibility, Strikingly's tiered approach allows for those on a budget to find suitable solutions. That said, Instapage stands out with its profound value proposition showcasing premium features that solidify its position as the best value for money. It’s important for users to consider not just the pricing, but the kind of return they expect from their investment.

Taking a dive into pricing plans can reveal high-stakes decisions. It’s akin to browsing a menu at a restaurant – sometimes, what appears to be an affordable option can surprise you with its value or lack thereof. Making informed decisions about what you are paying for can ensure you get the best performance without unexpected costs in the future.

And Now We Introduce Instapage...

Instapage emerges as a mentor in the realm of landing page builders, effortlessly blending innovation and functionality. It provides features that couple powerful analytics with customization options that help users tailor their pages precisely to user needs. For marketers seeking an edge, Instapage offers superior optimization tools, ensuring their campaigns not only launch but thrive. Its adaptability speaks volumes, allowing users to keep pace with evolving marketing demands without breaking a sweat. This subtle yet impactful value provides a comprehensive solution that often leaves competitors like SwipePages and Strikingly in the dust. It’s not about discrediting our contenders; rather, it's about illuminating a path forward for businesses eager to engage. As you explore marketing tools, consider how Instapage may just hold the key to unlocking your potential.

In closing, the beauty of the digital marketing world lies in having choices. Each platform offers its special features and trade-offs, empowering users to tailor their strategies effectively. As you consider your specific goals and needs, remember that the right landing page builder can elevate your marketing efforts. Take the time to explore your options, and don't forget to check out Instapage, which might just be the pivotal solution you've been searching for to elevate your marketing strategies.

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