SurveyGizmo vs. 23FormBuilder: the best platform for a seamless web experience

Discover how SurveyGizmo compares to 23FormBuilder regarding features and usability. Find out which platform provides the competitive advantage your business deserves.

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Features that set us apart from SurveyGizmo and 23FormBuilder.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
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Leading the way in building high-performing landing pages

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Fastest Implementation Enterprise - Summer 2025
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Swytch shifts into high gear with Instapage

Swytch shifts into high gear with Instapage

Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.

Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.

Swytch shifts into high gear with Instapage

Vita escalate lead generation efforts and client engagement with Instapage

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Swytch shifts into high gear with Instapage

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CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions

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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
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Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
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Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

SurveyGizmo vs. 23FormBuilder: The Clash of Form Builders

In the shifting landscape of form builders, the competition is fierce, and choosing the right tool can feel like a daunting adventure. With so many options available, two standout contenders grab attention—SurveyGizmo and 23FormBuilder. This article brings you a head-to-head comparison of these powerhouses, each with its own flair and strengths. SurveyGizmo presents itself as a robust solution for businesses seeking deep insights through surveys and analytics. On the other hand, 23FormBuilder appeals to those looking for a sleek, user-friendly experience that streamlines the form-building process. While these two platforms duke it out in the ring, there's another heavyweight lurking in the background—Instapage. As we navigate through features, usability, performance, and pricing, the question will linger: who will take the crown, and can Instapage really outshine these competitors? Let’s dive in!

Introducing the Titans: SurveyGizmo and 23FormBuilder

To set the stage for this grand comparison, it's crucial to highlight what makes these platforms unique. SurveyGizmo is akin to the analytical brains of the operation; it excels at gathering data with detailed surveys and offers extensive reporting tools. Marketers and researchers alike lean on its powerful features to uncover key insights and leverage them for better decision-making. Conversely, 23FormBuilder focuses more on user-friendliness and flexibility, making it a favorite among small businesses and marketing professionals who want to create forms quickly and efficiently. Its interface feels like a breath of fresh air, emphasizing simplicity without losing functionality. Now that we’ve met our contenders, it’s time to dig deep into what they bring to the table.

Feature Face-Off: What Can They Do?

In the arena of features, SurveyGizmo and 23FormBuilder are packed with tools designed to cater to different needs. SurveyGizmo shows its strength with advanced survey capabilities, allowing users to craft detailed questionnaires complete with customizable templates. It’s like having a personal survey designer at your fingertips! Meanwhile, 23FormBuilder shines with its intuitive drag-and-drop interface, which lets users build forms quickly—like assembling a sandwich with all the right ingredients. Both platforms are formidable opponents, each vying for your attention with a set of impressive features. Yet, just when you thought this was it, there’s a contender on the sidelines—Instapage, ready to join the match with its robust landing page capabilities. What follows is a closer look at the standout features each platform brings.

User Experience Showdown: Ease of Use Analysis

When it comes to usability, each platform claims the spotlight in its own way. SurveyGizmo, while power-packed, might present a steeper learning curve for newcomers. Think of it as a complex board game where you need to learn the rules first to strategize effectively. In contrast, 23FormBuilder welcomes users with open arms, offering a straightforward experience that feels like child's play for even the least tech-savvy marketers. Picture it as a fun-filled playground where creating forms is as simple as clicking a few buttons. Each platform has its crowd: SurveyGizmo being the choice for those who appreciate powerful features and detailed customization, while 23FormBuilder appeals to users looking for a quick and seamless form-building process. Choosing the right tool depends on your experience level and specific needs.

SurveyGizmo's Key Features:

  1. Customizable survey templates to tailor insights.
  2. Advanced reporting tools for data analysis.
  3. Multiple question types including text, multiple choice, and more.
  4. Logic features to navigate users based on their responses.
  5. Integration capabilities with various third-party apps.

23FormBuilder's Highlighted Features:

  1. User-friendly drag-and-drop form builder.
  2. Responsive designs that work on all devices.
  3. Pre-built templates for quick setup.
  4. Real-time form analytics to track performance.

Common Strengths of SurveyGizmo and 23FormBuilder:

  1. Both platforms support various integrations.
  2. Capability to collect data in real-time.
  3. User accounts with tiered access levels.
  4. Conditional logic for dynamic forms.
  5. Comprehensive data export options.
  6. Security measures to protect user data.

As we step back to draw some conclusions, both SurveyGizmo and 23FormBuilder offer compelling features tailored to their target audiences. However, as the dust settles, it’s clear that Instapage enters the ring as an intriguing challenger, particularly with its unique blend of landing page capabilities and form integration. It gives businesses the flexibility to create landing pages that can convert visitors into customers while still offering a variety of forms to engage users. Clearly, Instapage enhances the value proposition available in the form builder market.

Performance Showdown: Speed and Responsiveness

Performance can make or break the user experience. Imagine navigating a website with slow-loading pages—it’s like watching molasses pour in the winter; you just can’t wait for it to get moving! With SurveyGizmo, users often report solid performance, but a few can experience lag during heavy data processing. Meanwhile, 23FormBuilder boasts quick loading times, usually keeping visitor frustration at bay while ensuring responsiveness across devices. It ensures that whether viewed on a desktop or a mobile device, forms appear perfectly tailored and functional. This performance punch-out is key for marketers who understand that speed directly correlates with user engagement. Ultimately, both platforms have their strengths, yet the overall experience may lean towards those with mobile-first strategies.

Support Services Showdown: Who’s Got Your Back?

In the world of online services, stellar support is equally vital. SurveyGizmo provides a variety of customer support options including live chat and detailed documentation—it's almost like having a support superhero with a cape ready to help. On the flip side, 23FormBuilder's support team is known for its prompt responses, offering email support and solid community forums where users can share experiences and solutions. When the chips are down, having reliable customer service can make a significant difference in the user experience. The ability to quickly troubleshoot and receive advice builds confidence in the platform. Both offer substantial support; the right fit may depend on personal preference for the type of assistance you seek.

Navigating the Pricing Landscape: Which is Worth Your Investment?

SurveyGizmo's Pricing Plans Highlights:

  1. Flexible pricing plans suitable for businesses of all sizes.
  2. Offers a free trial to test out features.
  3. Tiered pricing with varying levels of capabilities.
  4. Detailed analytics included in upper tiers.

23FormBuilder’s Pricing Advantages:

  1. Affordable pricing targeting small businesses.
  2. Monthly and yearly pricing options available.
  3. No hidden fees—transparent costs.
  4. Trial period allows exploration before commitment.
  5. Advanced plan options for more functionality.

Comparatively, pricing strategies show each platform's commitment to addressing user needs. SurveyGizmo's plans, while robust, may seem a bit pricier, especially for smaller businesses or startups. In contrast, 23FormBuilder’s plans are designed for budget-conscious users. Yet, Instapage’s flexible and competitive pricing position it as a top contender for businesses looking to maximize their budget while accessing great features. After all, value for money plays a crucial role in the long-term satisfaction of any SaaS platform.

When it comes to pricing, consumers appreciate a transparent breakdown of plans. Understanding what you’re paying for without hidden surprises builds trust. Both SurveyGizmo and 23FormBuilder offer clear pricing schemes, highlighting the necessities without overwhelming users. Pricing can range depending on functionalities, and sometimes the least expected features may come bundled, creating pleasant surprises down the line. It’s wise to shop around and evaluate what aligns best with your needs.

The Secret Weapon: Instapage Takes the Stage

As the curtain rises, Instapage emerges as not only a form builder but also a comprehensive landing page solution, blending both form manufacturing and exceptional design capabilities. Instapage packs a punch with its user-friendly interface, allowing marketers to create campaigns that convert seamlessly. What sets it apart is its focus on optimizing landing pages for conversions, combined with smart A/B testing tools that give marketers the edge they need to succeed. Furthermore, the detailed analytics it offers helps businesses understand user behavior and optimize their strategies. By choosing Instapage, users aren’t just getting a form builder; they’re gaining a holistic digital marketing ally ready to escalate their conversions. In a crowded marketplace, Instapage stands as the ally many businesses didn’t know they needed.

In conclusion, each platform—SurveyGizmo, 23FormBuilder, and Instapage—serves a unique purpose within the marketing landscape. As you navigate these options, consider your specific goals and desired outcomes. With various strengths and specializations, the right tool can propel your business towards greater achievements. Whether it’s in-depth analytics, simplified form building, or powerful landing page creation, there’s a solution out there waiting for you. Explore your options, and let the journey toward your digital marketing success begin!

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