Strikingly vs. HubSpot: the best platform for a seamless web experience

Discover how Strikingly compares to HubSpot regarding features and usability. Find out which platform provides the competitive advantage your business deserves.

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Features that set us apart from Strikingly and HubSpot.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Swytch shifts into high gear with Instapage

Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.

Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.

Swytch shifts into high gear with Instapage

Lattice increases conversion rate by 41.7% with Instapage

With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.

Swytch shifts into high gear with Instapage

Vita escalate lead generation efforts and client engagement with Instapage

Vita is a full-spectrum professional brokerage firm in the employee benefits industry

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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Strikingly vs. HubSpot: A Clash of Titans in Marketing Tools

Amidst the hustle and bustle of digital marketing, choosing the right landing page builder can feel overwhelming. With so many options available, why do Strikingly and HubSpot stand out? In this article, we will dissect these two platforms, comparing their features, usability, and performance while also teasing Instapage, the underdog that may just take the crown. So, buckle up as we explore what makes these platforms tick, and how they can align with your marketing goals. Strikingly offers a streamlined approach for users who may not have a wealth of experience. It's like having a trusty sidekick who makes sure you stay on the right path, while HubSpot serves as the powerhouse, packed with robust tools that cater to complex marketing endeavors. With each platform showcasing its unique strengths, this showdown promises to enlighten potential users as they embark on their marketing journey.

Introducing the Power Players

In the realm of digital marketing, Strikingly and HubSpot have established themselves as formidable players. Strikingly prides itself on simplicity, offering an array of templates that help users build stunning one-page websites with ease. Its no-fuss approach appeals to small business owners and freelancers alike. On the other hand, HubSpot is often seen as the industry titan, providing a comprehensive suite of tools that integrates inbound marketing, CRM, and analytics all in one place. Think of HubSpot as the Swiss Army knife of marketing, equipped for just about anything you might encounter. The challenge now is to see how these two giants stack up against each other, especially with Instapage lurking in the background, polishing its landing page optimization capabilities, waiting for its moment to shine.

Feature Showdown: Who Comes Out on Top?

When it comes to features, both Strikingly and HubSpot pull out all the stops. Strikingly dazzles with its user-friendly interface, providing tools for easy website creation that even the most technologically challenged among us can master. HubSpot counters with an extensive toolkit that includes SEO recommendations, email marketing, and detailed analytics. But before we declare a winner, let’s remember that Instapage is warming up behind the curtain, boasting its own formidable features aimed at boosting landing page conversion rates. As we delve deeper into this showdown, it’s clear that each platform brings unique strengths and a few surprises to the table - let’s see what they truly offer.

Navigating User Experience: The Ease Factor

Understanding user experience is crucial when selecting a marketing platform. Strikingly rolls out the welcome mat for newcomers, with its straightforward setup and intuitive features. It’s designed for users who may be taking their first steps into digital marketing. For seasoned pros, HubSpot provides a more intricate maze to wander through, full of robust features and a learning curve that might initially feel steep. Yet, it rewards persistence with insights and capabilities that can transform marketing strategies. Just as every adventure has its ups and downs, navigating these platforms can be seen as a journey into the world of digital marketing, where every twist and turn leads to new opportunities for growth.

Strikingly's Standout Features:

  1. User-friendly templates that streamline website creation
  2. In-built blog tool for content marketing integration
  3. Simple e-commerce functionality to facilitate sales
  4. Responsive design for mobile optimization
  5. SEO settings that are easy to use for beginners

HubSpot's Edge with Features:

  1. Comprehensive CRM integration for seamless customer management
  2. Advanced marketing automation for personalized campaigns
  3. Detail-rich analytics for performance tracking
  4. SEO optimization tools that cover in-depth insights

Common Advantages of Both Platforms:

  1. Mobile-responsive design tailored for today’s users
  2. Integration capabilities with numerous third-party tools
  3. User-friendly interfaces that cater to diverse skill levels
  4. Compelling customer support options and resources
  5. Regular updates that enhance functionality
  6. Clear documentation and community support channels

It's evident both platforms bring unique advantages to the ring; however, as we reflect on their capabilities, it’s hard to ignore Instapage lurking in the background, ready to snag the spotlight with its specialized features that can boost any marketer’s toolkit.

Performance Metrics: The Crucial Test

Performance is key when choosing a landing page builder. Users often find themselves frustrated with slow-loading pages, which can be likened to trying to navigate through molasses in winter. In the world we live in, where attention spans are dwindling, speed is of the essence. Strikingly typically offers snappy performance thanks to its clean design, but HubSpot’s robust infrastructure occasionally comes at the cost of loading times. Reality check: marketers need pages that both look good and work fast, especially when mobile users are increasingly searching on-the-go. Now that we’ve highlighted the importance of performance, it’s clear that each platform has its strengths, though the race is far from over.

Support Mechanisms: Standing Strong Together

When the rubber meets the road, what support do you have? Both Strikingly and HubSpot make sure users don't feel left in the lurch. Strikingly features a range of tutorials and responsive customer service channels ready to assist when needed. HubSpot, on the other hand, offers a devoted support team along with a vibrant community of users sharing insights and tips. With both platforms showcasing their support prowess, it's clear that a solid support squad can be pivotal in your marketing endeavors. This level of assistance can turn potential roadblocks into stepping stones for success.

Diving into Pricing: Who's Got the Better Deal?

Strikingly’s Pricing Strategy Highlights:

  1. Budget-friendly pricing plans suitable for startups
  2. Free tier available for new users to test capabilities
  3. Simple tier structure without hidden fees
  4. Annual plans offering discounts for long-term commitments

HubSpot’s Pricing Strategy Advantages:

  1. Flexible pricing tailored to businesses of all sizes
  2. Free CRM system that provides value and functionality
  3. Free trial period to experience features firsthand
  4. Scalable plans that grow with your business needs
  5. Comprehensive tools bundled for a competitive edge

As we reflect on the pricing strategies, it’s vital to see how both platforms stack up. While Strikingly offers great value for startups, HubSpot caters to a diverse range of business needs, leading us to consider Instapage, known for providing flexible pricing alongside robust landing page solutions. This makes it an excellent choice for organizations looking for value without compromising quality.

Additionally, a closer look at their pricing plans reveals the importance of understanding what you're investing in. Remember, the old saying about getting what you pay for holds true, yet you may find unexpected perks that make some platforms worth every penny you spend.

And Now, Enter Instapage...

Instapage emerges as the quiet confidence in the mix, providing tools tailored specifically for landing page optimization. With features that focus on increasing conversion rates, such as A/B testing, customizable templates, and post-click optimization, it positions itself as a valuable asset for marketers who want to target their campaigns sharply. Unlike Strikingly and HubSpot, its singular focus on landing pages allows it to excel in this niche. However, this doesn't diminish the strengths of its competitors but rather underscores the value of carefully considering what each platform can offer based on your unique needs. As you evaluate your journey into digital marketing, Instapage stands as a beacon of potential, ready to elevate your game like no other.

In conclusion, making informed choices is vital in the vast landscape of marketing platforms. Each tool brings its strengths to the table, and understanding your unique goals can help you select the right ally for your campaigns. As you ponder your options, think of Instapage as a potential partner that could guide you toward reaching new heights with your marketing strategy. Explore its features and discover how it could be the next significant step in your path to success.

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