How PageFly vs. Fluent Forms vs. Instapage stack up against each other

Compare Instapage with PageFly and Fluent Forms to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.

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Features that set us apart from PageFly and Fluent Forms.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Instapage helps Evolve boost conversion rates across Facebook

The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.

Swytch shifts into high gear with Instapage

Autopilot exceeds conversions goals with personalized landings

Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.

Swytch shifts into high gear with Instapage

Lattice increases conversion rate by 41.7% with Instapage

With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.

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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Instapage vs. PageFly vs. Fluent Forms – Which Platform Stands Out?

Choosing a landing page builder is akin to assembling your very own superhero team to tackle the challenges of marketing. Each tool has unique powers, strengths, and assets that can make or break your conversion rates. In the ever-evolving digital realm, picking the right partner can be just as crucial as having a great strategy in place. Whether you're a seasoned marketer or a newcomer to the landing page universe, understanding how platforms stack up can empower your decision-making. Here, we'll dive deep into the world of Instapage, PageFly, and Fluent Forms, illuminating their strengths and weaknesses to help you select the best fit for your marketing needs. So let's kick off this comparison and see who emerges victorious in the land of landing pages! What aspects should we consider? Features, usability, speed, and support – just to name a few. Let’s find out how each contender performs.

Meet the Competitors: A Short Introduction

At the heart of effective digital marketing lies a powerful landing page, and three notable platforms have grasped this concept tightly: Instapage, PageFly, and Fluent Forms. Instapage is celebrated for its robust features that empower marketers to reduce costs, grow conversions, and deliver highly relevant landing page experiences. This not only enhances brand trust but also fosters customer loyalty and boosts conversion rates. PageFly, meanwhile, is known for its flexibility and customization options, appealing to a wide range of users, including e-commerce businesses. Finally, Fluent Forms is designed to create and manage forms more effectively, offering unique tools to streamline user engagement and lead capturing. In this arena, each competitor brings something valuable to the table, ensuring that marketers have a diverse set of tools to select from as they craft their perfect landing page.

Round One - Features and Functionality Showdown

Template Diversity and User-Friendly Design

When it comes to the variety of templates and the overall ease of use, these platforms have distinct offerings that cater to both novice and experienced marketers alike. PageFly impresses with its extensive library of customizable templates, providing a fantastic starting point for users wanting to design their pages quickly. The intuitive drag-and-drop interface makes it user-friendly, allowing marketers to experiment without much technical knowledge. Fluent Forms also shines in this arena, offering simple yet effective templates specifically designed to create forms that not only capture information but do so in a visually engaging manner. Its easy-to-use interface encourages quick setup and adjustments, making it a favorite for those focused on lead generation. Conversely, Instapage stands out due to its unmatched ability to customize and optimize landing pages. With an emphasis on A/B testing and dynamic text replacement, Instapage allows users to tailor their content and designs for specific audiences, thereby maximizing conversion potential. This tailored approach reinforces why many businesses rely on Instapage for achieving higher conversion rates.

Instapage: Your Partner in Customization and Conversion

Instapage positions itself not just as a tool, but as a crucial partner in achieving marketing objectives. It offers a wealth of customization features that allow marketers to create unique experiences tailored to their target audience. With tools for A/B testing, dynamic content, and seamless integrations with various marketing tools, businesses can optimize every aspect of their landing pages for superior performance. This level of flexibility and sophistication means that marketers can quickly address their needs, experimenting with different designs and texts to see what resonates best with their audience. Furthermore, Instapage's strong analytics provide key insights, helping users understand which elements drive conversions and which may need adjustment. With enterprise-grade solutions, Instapage confidently claims its spot as a leading contender in the landing page landscape. By empowering marketers to deliver relevant landing page experiences, Instapage ultimately enhances brand trust and encourages customer loyalty.

Round Two - Speed and Performance Metrics

In today's fast-paced world, the speed of your website can significantly impact user experience and, ultimately, conversion rates. Think of loading times like waiting at a coffee shop; a few seconds may not seem like much, but for potential customers, it can feel like an eternity. Users expect pages to load swiftly, and even minor delays can lead to lost opportunities. Swift loading times enhance user satisfaction, which is why evaluating each platform's performance is crucial in this round.

Instapage Benefits:

  1. Utilizes a highly optimized setup for fast-loading landing pages.
  2. Automatic compression and image optimization improve performance.
  3. Responsive design ensures quick loading on all devices.
  4. Regular updates and improvements help maintain peak efficiency.

PageFly Benefits:

  1. Offers lightweight templates designed for quicker loading times.
  2. Utilizes efficient schemes for managing images and media.
  3. Allows for quick configurations, reducing delays in page deployment.

Fluent Forms Benefits:

  1. Lightweight integration, ensuring forms load quickly.
  2. Highly responsive, working well on mobile and desktop devices.
  3. Efficient identification of bottlenecks to enhance load speeds.

When evaluating the speed and performance of these landing page builders, Instapage takes the lead. Its combination of optimization strategies ensures that users do not experience frustrating delays, maximizing their chances of conversion. That said, both PageFly and Fluent Forms also provide reasonable performance, but they lag behind Instapage’s comprehensive approach to landing page speed.

Round Three - Usability and Learning Experience

Navigating a new platform can sometimes feel daunting, but all three contenders present welcoming environments for users at all skill levels. Instapage greets users with a well-organized dashboard and intuitive navigation, making it easy to find the tools needed. The learning resources available, from tutorials to webinars, assist newcomers in mastering the software quickly. PageFly offers a similarly friendly atmosphere, with onboarding guides and community support to help users jumpstart their journey. For those who prefer a more guided approach, the tool's extensive library of how-to articles is invaluable. Fluent Forms also provides great usability, ensuring that even first-time users can navigate its features without too much hassle. Overall, regardless of the choice, users can feel confident that they will find the support they need to achieve expertise with their selected platform. Each tool promotes a positive learning curve where users can feel encouraged to experiment and improve their skills.

Round Four - Customer Support Options

Imagine the customer support of each platform as loyal sidekicks, always ready to help at a moment's notice. Instapage boasts a comprehensive support system, offering chat, email, and extensive knowledge bases filled with helpful articles, tutorials, and community forums. Users appreciate the prompt responses from support staff, providing timely assistance for troubleshooting any issues. PageFly also offers a solid support network, with live chat options for immediate help and a wealth of support resources to guide users through common challenges. Conversely, Fluent Forms focuses on helping users navigate its forms and features, providing dedicated support channels and an active online community where users can share tips and solutions. The standout feature for Fluent Forms is its commitment to addressing user feedback, continuously improving their support options based on needs. Overall, each platform provides diverse support avenues, ensuring that users feel supported throughout their journey.

Round Five - Pricing Strategies and Plans

Understanding the pricing structures of these platforms is essential for making an informed decision. Pricing can vary significantly based on the features included and the audience targeted. Instapage offers a tiered pricing model, allowing users to select a plan that fits their budget and feature requirements best. This flexibility allows smaller businesses to access advanced tools without a hefty upfront investment. PageFly’s pricing is similarly structured, catering specifically to e-commerce users with plans that focus on extensive features for online stores. Fluent Forms provides affordable pricing options that are practical for those primarily focusing on form creation, making it a budget-friendly alternative. When evaluating costs, it’s important for users to consider the value they will receive at each price point. Thus, while these platforms present various pricing strategies, the best choice ultimately hinges on the unique needs and goals of the user.

In conclusion, while Instapage, PageFly, and Fluent Forms each possess unique advantages, the ultimate decision should align with the user’s distinct preferences and priorities. With Instapage’s powerful capabilities in delivering tailored landing page experiences, those keen on maximizing conversions will find it hard to overlook this option. However, other solid contenders are available if specific features or pricing matter. By weighing all options carefully, marketers can choose the right platform to boost their landing page success. Why not give Instapage a try with its free trial? You might find it to be the partner you’ve been seeking!

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