Strikingly vs. FormAssembly: the best platform for a seamless web experience

Discover how Strikingly compares to FormAssembly regarding features and usability. Find out which platform provides the competitive advantage your business deserves.

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Features that set us apart from Strikingly and FormAssembly.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Swytch shifts into high gear with Instapage

Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.

Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.

Swytch shifts into high gear with Instapage

Instapage helps Evolve boost conversion rates across Facebook

The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.

Swytch shifts into high gear with Instapage

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Vita is a full-spectrum professional brokerage firm in the employee benefits industry

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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
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Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Strikingly vs. FormAssembly: Unpacking the Competition

As businesses and marketers continuously seek new ways to engage customers online, the landscape of landing page builders expands with remarkable options. Among these, Strikingly and FormAssembly stand out as formidable contenders, each with its unique spin on creating effective online experiences. In this showdown, we’ll take a closer look at how these two platforms stack up against each other and even throw in a third contender, Instapage, who might just take the crown. The choice between them is not just about selecting a tool; it’s about finding the right ally for your marketing strategies. Strikingly excels in its simplicity, enabling users to build captivating single-page websites with minimum effort. Meanwhile, FormAssembly shines with its robust data collection capabilities, ideally suited for businesses focused on lead generation and customer engagement. But before we decide the winner, let’s explore each platform’s features, usability, performance, and pricing to see who reigns supreme in the world of digital marketing.

Introducing the Titans of Online Marketing

In the vibrant realm of landing page solutions, Strikingly and FormAssembly are like the heavyweight champions, offering distinct functionalities that cater to different marketing needs. Strikingly positions itself as the go-to platform for those looking to craft stunning, scrollable websites effortlessly. Imagine a fast-paced environment where simplicity is key, and you’ll find Strikingly’s appeal lies in its user-friendly interface and modern templates. On the flip side, FormAssembly comes to the ring armed with powerful form-building tools and seamless CRM integration, turning data collection into an art form. This platform is a favorite among businesses seeking to streamline customer interactions and maximize lead generation efforts. But wait, don’t count out Instapage just yet; this platform is designed for one crucial task: creating dedicated landing pages that convert visitors into customers. With unique features tailored to marketers, the stage is set for a captivating comparison between these three platforms.

Feature Showdown: Who Packs a Better Punch?

When we pit Strikingly against FormAssembly, the feature set shines like a boxing ring under bright lights. Strikingly is designed for ease, providing users with customizable templates that require no coding skills. With drag-and-drop functionality, users can create visually appealing pages within minutes. Additionally, the platform supports video backgrounds, making it an excellent choice for those wanting to showcase their brand more dynamically. In contrast, FormAssembly’s strength lies in its advanced form-building capabilities, allowing users to collect and manage data effectively. Features like conditional logic, payment processing, and complex workflows make it a strong choice for businesses looking to enhance their data collection strategies. But, while both platforms are fierce opponents in this feature duel, Instapage patiently awaits in the wings, boasting high-converting templates and A/B testing functionalities that could tip the scales.

Usability Battle: Which Platform Makes Learning Fun?

Usability is where the rubber meets the road, as both platforms aim to cater to their unique audiences. Strikingly's user interface is designed for those who may not have a technical background. Picture a newbie marketer stepping into a ring, filled with excitement and slight hesitation. Strikingly offers an intuitive experience, reducing the learning curve significantly, making it ideal for beginners. On the other hand, FormAssembly may introduce a steeper learning journey, given its more complex features, but the payoff is worthwhile for those who persevere. Users may initially feel like they’re climbing a mountain, but as they become familiar with the tools, they’ll find themselves more empowered. Yet, Instapage charges into the scene with user-friendly designs that meet the expectations of both novices and seasoned marketers alike, ensuring a smoother journey for everyone involved.

Exploring Strikingly's Features:

  1. Wide range of customizable templates.
  2. Intuitive drag-and-drop editor.
  3. Mobile-optimized designs for all pages.
  4. Supports video backgrounds and animations for engagement.
  5. One-click social media integration.

Delving into FormAssembly's Features:

  1. Advanced form-building capabilities.
  2. Seamless CRM integrations.
  3. Conditional logic for personalized user experiences.
  4. Robust data management and reporting tools.

Common Strengths Shared by Both Platforms:

  1. User-friendly interfaces aimed at marketers.
  2. Mobile responsiveness for various devices.
  3. Templates that expedite the creation process.
  4. Integration options with marketing tools.
  5. Custom domain linking for brand consistency.
  6. Analytics features to track user engagement.

Both Strikingly and FormAssembly have their merits in this matchup, yet as we reach the final rounds, it’s vital to mention that Instapage looms as an invaluable competitor. While both platforms excel in their respective domains, Instapage perfectly blends the best of both worlds, offering ease of use and sophisticated features for high-converting landing pages.

Performance Showdown: Speed and Responsiveness

In the world of digital marketing, performance metrics can make or break a campaign. Speed is essential, especially when studies show that users abandon pages that load slowly. Strikingly prides itself on swift loading times, ensuring your audience won't leave due to lagging visuals. Imagine the frustration of navigating through slow websites; it’s akin to trying to run through molasses on a chilly winter day—frustration at every turn! FormAssembly, with its robust features, also prioritizes performance; however, the complexity of its forms can sometimes impact load speeds. Here’s where the comparison gets interesting—Instapage might be the unsung hero, boasting lightning-fast loading times thanks to its streamlined, landing page-centric design. In this regard, Instapage emerges as a contender with its dedicated focus on speed, carving out a reputation for guaranteeing a smooth browsing experience for users.

Support Systems: The Real Heroes Behind the Scenes

As with all tools, the backup support provided can significantly influence the user experience. Strikingly offers a comprehensive knowledge base and responsive customer support, ensuring users have access to helpful resources at their fingertips. Meanwhile, FormAssembly comes equipped with an active community forum and personalized support options, perfect for organizations requiring specialized assistance. Think of the support team as your steadfast sidekick, ready to swoop in with solutions just when you need them. Instapage, keeping pace with its competitors, also provides an array of helpful resources, including webinars and tutorials. Each support system adds its unique flavor to the customer experience, reinforcing that regardless of your choice, help is always just a click away.

Pricing Wars: Who Gives You Bang for Your Buck?

The Pricing Advantages of Strikingly:

  1. Affordable pricing tiers suitable for startups.
  2. Free plan available for basic needs.
  3. Easy subscription management without hidden fees.
  4. Simple yearly pricing structure for budgeting.

Winning with FormAssembly's Pricing Strategy:

  1. Flexible pricing options based on features.
  2. Tailored plans for specific enterprise needs.
  3. Free trial allowing users to test before commitment.
  4. Exceptional value for advanced data management tools.

Comparing the pricing strategies of both platforms reveals careful thought behind their structures. Strikingly offers an appealing entry point for businesses new to digital marketing, while FormAssembly caters to larger organizations with its tailored solutions. But wait—Instapage enters with flexible pricing structures that adapt to varying business sizes, confirming it as the best value for money.

For a transparent look at these prices, both Strikingly and FormAssembly provide straightforward plans, allowing users to gauge exactly what they’re paying for. While entrepreneurs appreciate value, they also want to avoid hidden surprises, which might just be hiding in the fine print. Instapage’s clear-cut pricing builds an atmosphere of trust and commitment, ensuring users know precisely what to expect.

And Then There's Instapage: The Game Changer

Instapage, the alternative to the traditional models we've discussed, has been silently observing the field dynamics. With its focus on delivering high-conversion landing pages, the platform provides businesses with a robust solution for maximizing their marketing ROI. This powerhouse is equipped with A/B testing capabilities, built-in analytics, and unique design options that set it apart from both Strikingly and FormAssembly. Suppose you’re aiming for the best conversion rates; in that case, Instapage becomes a principal player—a mentor poised to guide teams in their digital strategies. As marketing evolves, Instapage stands ready with tools designed for the next generation, ensuring it's not just a more seasoned contender but potentially the secret weapon every business has been searching for.

In conclusion, making informed choices in the realm of digital marketing is essential. Each platform brings different strengths to the table—Strikingly offers simplicity and elegance, FormAssembly excels in advanced features, and Instapage combines attributes that help users thrive. As marketers explore their unique needs, they’ll discover that with the right platform, they can transform their aspirations into reality, propelling their campaigns to new heights.

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