Strikingly vs. Emma: the best platform for a seamless web experience

Discover how Strikingly compares to Emma regarding features and usability. Find out which platform provides the competitive advantage your business deserves.

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Features that set us apart from Strikingly and Emma.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Instapage helps Evolve boost conversion rates across Facebook

The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.

Swytch shifts into high gear with Instapage

Autopilot exceeds conversions goals with personalized landings

Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.

Swytch shifts into high gear with Instapage

Vita escalate lead generation efforts and client engagement with Instapage

Vita is a full-spectrum professional brokerage firm in the employee benefits industry

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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Strikingly vs. Emma: A Face-Off with a Hidden Challenger

In the vast digital marketplace, choosing the right tool for your marketing needs can feel overwhelming. With so many landing page builders at your disposal, it’s crucial to identify which platform aligns with your goals. Strikingly and Emma are two noteworthy contenders, each with its own set of strengths. But don't forget Instapage lurking in the wings like a wild card ready to steal the show. As we dive into this showdown, we'll explore how each of these platforms stacks up against one another, and how they might just transform your online presence. Strap in as we dissect features, usability, and pricing in our quest for the ultimate landing page builder for your project, all while keeping Instapage as a benchmark for excellence. From easy setup to amazing templates, finding the right fit isn't just about features - it’s also about compatibility with your specific marketing aspirations.

Introducing the Titans

Let's meet our combatants. Strikingly is known for its straightforward approach to website creation, enabling users to build beautiful sites with ease. It caters to those who may not have extensive coding knowledge, helping users get up and running quickly. On the other hand, we have Emma, a platform renowned for its robust email marketing capabilities, integrating seamlessly with various other marketing tools to create comprehensive campaigns. While Strikingly excels in website building, Emma stands strong in the email marketing arena. With a firm grip on analytics and insights, it holds the potential to elevate your engagement strategies to new heights. Both platforms are like seasoned athletes in their respective corners, but Instapage is the underdog that promises a competitive edge. As we analyze each contender in depth, stay tuned for a surprise challenger that’s making its mark in the field.

Round 1: Feature Showdown

In this initial round, we assess the key features of Strikingly and Emma. Strikingly boasts a variety of templates tailored for various industries, making it easy to find a design that resonates. With built-in SEO tools and social media integrations, launching your online presence can be a breeze. Meanwhile, Emma might have fewer templates, but it compensates with powerful automation features and intuitive segmentation tools that help personalize campaigns like a champion. Both platforms come out swinging, but there's a contender in the corner, stretching and preparing for the next match – Instapage, known for its advanced A/B testing and conversion optimization features. As we explore further, it's clear that each platform is excellent in its own right, but how do they hold up under user scrutiny?

Round 2: Usability Face-Off

This round sheds light on how user-friendly each platform is. For beginners, Strikingly provides a straightforward drag-and-drop interface that minimizes the learning curve, allowing even the greenest marketer to design a stunning site effortlessly. However, experienced users might find this simplicity lacking in advanced customization options. Conversely, Emma is tailored more toward marketers familiar with email campaigns and offers a robust interface, though it may feel overwhelming for newcomers. It’s not about where you start but about how quickly you adapt; the learning curve shouldn't feel like a steep hill to climb but rather a fun, winding path. So whether you're a novice looking to dive into the deep end or a seasoned professional navigating the waters of marketing, each platform's usability presents unique advantages.

Key Features of Strikingly

  1. User-friendly drag-and-drop editor
  2. Wide array of customizable templates
  3. Built-in SEO and analytics tools
  4. Mobile-responsive designs
  5. Instant site publishing capabilities

Core Features of Emma

  1. Advanced email automation
  2. Segmentation and targeting options
  3. A/B testing for campaigns
  4. User-friendly drag-and-drop email builder

Common Strengths Shared by Both Platforms

  1. Mobile-responsive designs
  2. Integrations with various social media platforms
  3. Strong customer support
  4. Comprehensive analytics tracking
  5. Customizable templates
  6. Easy setup processes

As we draw this round to a close, it’s apparent both Strikingly and Emma bring unique strengths to the table. However, with Instapage sneaking into the spotlight, it quickly earns attention for its optimal blend of features, boasting capabilities that surpass those of the other platforms. It's shaping up to be a thrilling contest that keeps us on our toes!

Round 3: Performance Analysis

Performance often determines the user experience, and in this round, we tackle page loading speeds and mobile friendliness - vital metrics that can make or break your web presence. Slow-loading pages can feel like they're trapped in molasses during winter; frustratingly sluggish with no relief in sight. Strikingly takes a proactive approach with its optimized designs to ensure speedy loading times, crucial for retaining user interest. Emma's focus is more on email performance metrics, yet its landing pages are similarly effective. Both platforms promise mobile responsiveness, ensuring users have a seamless experience regardless of the device. When performance is weighed against audience expectations, both come equipped with essential tools, but have they optimized speed adequately?

Round 4: Support Resources and Community

In this round, we focus on the availability of support and resources. A solid support team acts like the trusty sidekick during challenging missions. Strikingly offers multiple channels, from email to live chat, helping users navigate any roadblocks. Emma matches that with an extensive knowledge base, forums, and dedicated customer service, giving users ample resources to consider. Building a vibrant community around each platform can also bolster user confidence. Both platforms excel in providing community support, illustrating their commitment to their users, but there's always more to explore behind the scenes.

Round 5: Pricing Comparisons

Strikingly Pricing Strategy Advantages

  1. Multiple pricing tiers to fit various budgets
  2. Freemium model allows for initial exploration
  3. Cost-effective for small businesses

Emma Pricing Strategy Advantages

  1. Flexible pricing plans tailored for growth
  2. User-friendly pricing structures
  3. Discounts for annual billing
  4. Free trial offers for new users

When we examine the pricing strategies of both platforms, Strikingly shines with its accessible plans while Emma stands tall with flexibility and comprehensive offerings. However, when compared with Instapage's competitive pricing, it quickly becomes clear that Instapage has a strategic edge in providing value for money, perfect for businesses seeking the best ROI. With the right balance of features and pricing, the options become more transparent.

Taking a closer look at the pricing tiers exposes a landscape where value is interpreted differently across platforms. Strikingly's freemium access draws users in, while Emma's suite ensures users see what they pay for, setting clear expectations. It's a reminder that sometimes, unexpected surprises lie in plans that initially appear unaffordable.

And Then There's Instapage...

As we move to Instapage, it's like finding the perfect mentor who knows the ins and outs of digital marketing. With unmatched features like high-level A/B testing and a robust analytics suite, it offers insights crucial for campaign success. Instapage’s user-friendly interface is tailored for marketers who not only want to create landing pages but optimize them for conversions. It's high time to recognize how this platform can complement your existing toolkit, providing unique advantages that Strikingly and Emma can't quite match. It's the hidden gem, offering businesses exactly what they may not realize they need to excel in their marketing initiatives.

As we conclude this face-off, it's crucial to reiterate the importance of making informed choices based on personal or business goals. Each platform has its strengths, and understanding them can lead to the right fit for your needs. Now's the time to explore further with Instapage, ushering in a new chapter in your marketing journey.

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