How Pabbly Form Builder vs. Elementor vs. Instapage stack up against each other

Compare Instapage with Pabbly Form Builder and Elementor to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.

Get started
1200+ reviews from
Hello fresh
Honey
Zendesk
Vimeo
Garthner
Master class

See how Instapage stacks up against
the competition

Features that set us apart from Pabbly Form Builder and Elementor.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Swytch shifts into high gear with Instapage

Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.

Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.

Swytch shifts into high gear with Instapage

Autopilot exceeds conversions goals with personalized landings

Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.

Swytch shifts into high gear with Instapage

Netradyne drives higher results with Instapage

Netradyne’s products have multiple use cases, like improving fleet efficiency, and training drivers to follow safe driving practices, and securing legal exoneration.

Review platform 1
4.3/5
472+ real reviews
Review platform 2
4.5/5
363+ real reviews
Review platform 3
4.5/5
363+ real reviews
Review platform 4
7.7/10
56+ real reviews

Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Instapage vs. Pabbly Form Builder vs. Elementor – The Ultimate Matchup for Marketers

Choosing the right landing page builder can feel like assembling an all-star team for your marketing efforts. Imagine each builder as a superhero, each boasting unique powers to help you achieve your goals. In this friendly competition, we’ll explore the capabilities of Instapage, Pabbly Form Builder, and Elementor, dissecting their features, performance, and value to help you decide which tool deserves a spot in your marketing toolkit. The stakes are high, and by the end of this article, you’ll have a clear view of which landing page builder aligns best with your vision for conversion success. So, let's buckle up and dive right into this exciting showdown, breaking down each contender's strengths and weaknesses, illuminating the path toward maximizing your marketing potential. Get ready to unpack an engaging comparison that will keep you informed and entertained as you navigate the world of landing page design.

Meet the Contestants: A Friendly Introduction

In the left corner, we have Instapage, the champion of customizable landing pages, designed to maximize conversions and streamline the marketing process. Known for its robust features and user-friendly interface, Instapage empowers marketers to drive down costs, increase conversions, and generate relevant landing page experiences that build brand trust and customer loyalty. In the right corner, Pabbly Form Builder is stepping up – a versatile tool that automates form creation. It prides itself on affordability and seamless integration for businesses seeking efficient data collection through web forms. And finally, hailing from the world of drag-and-drop editing is Elementor, a powerful WordPress page builder that simplifies website design while offering an extensive selection of templates and widgets. With these three platforms ready to compete, let’s find out how they stack up against each other in this epic contest of features, usability, and performance.

Round One - Feature Showdown: Who Packs the Most Punch?

Template Selection and User-Friendliness

The first round dives into the core features of each platform, with a focus on template variety and user experience. Pabbly Form Builder provides a decent selection of customizable form templates that cater to businesses looking to engage visitors effectively. However, it may not match the aesthetic appeal found in Instapage's extensive library of landing page templates. Instapage offers over 500 high-converting templates tailored for various industries and marketing goals, making design selection straightforward and efficient. Elektror on the other hand, boasts an impressive array of designs, with templates that can be further customized to create unique web pages. While Elementor excels in flexibility and stylistic options, it requires a WordPress site, which may be a drawback for some. Overall, while all platforms have their templates, Instapage stands out by targeting conversions head-on, offering whatever users might need to create great marketing experiences.

Instapage: Your Partner in Conversion Success

Instapage takes the spotlight in this category, showcasing unmatched customization and conversion optimization tools. By providing features such as the built-in A/B testing capabilities, heatmaps, and analytics integration, users can ensure they are always improving their landing pages for better performance without requiring extensive technical knowledge. The platform’s ability to add dynamic text replacement allows marketers to tailor content based on user data, which is invaluable for improving engagement. Additionally, Instapage's integration with marketing tools like CRMs, email automation, and analytics platforms makes it a versatile solution that aligns well with a marketer’s workflow. It’s not just a tool; it’s a strategic partner for anyone aiming to convert visitors into loyal customers. This extensive set of features cements Instapage's standing as a comprehensive solution for marketers focused on results.

Round Two - The Speed Test: In the Race Against Time

As we move into speed and performance, let’s consider how crucial loading times are for user experience. Picture this: waiting in line at your favorite coffee shop but realizing the barista is taking forever to make your drink. The thrill of visiting the shop dissipates as impatience grows. Similarly, a landing page that takes too long to load can repel potential customers before they even engage with the content. Speed is essential for driving conversions, and we’ve assessed how each of our contenders holds up under pressure.

Instapage: Advantages in Speed and Performance

  1. Instapage benefits from fast loading times, ensuring low bounce rates.
  2. Features a content delivery network (CDN) for improved site performance.
  3. Optimized for mobile devices, enhancing user experience across platforms.
  4. Regularly updated to adhere to performance best practices.

Pabbly Form Builder: Speed and Efficiency

  1. Pabbly focuses on efficient loading of forms, making data collection seamless.
  2. Integrates well with other platforms to streamline processes.
  3. Relies on cloud infrastructure which can enhance performance.

Elementor: Speed Advantages

  1. Caching options help improve loading times for Elementor sites.
  2. Optimized for performance, especially with the pro version.
  3. Allows for lazy loading of images, improving perceived speed.

In conclusion, while all three options strive to provide rapid load times and user-friendly experiences, Instapage emerges as the clear leader in speed and performance. It excels in minimizing bounce rates and maximizing user engagement through meticulous attention to speed, solidifying its reputation as the premier choice for marketers aiming for conversion.

Round Three - Usability: Welcoming All Levels of Expertise

As we venture into usability and the learning curve, it's essential to foster an atmosphere of encouragement. Each platform seeks to support both newcomers and experienced users in their landing page creation journey. Instapage offers a clean interface and intuitive drag-and-drop functionality that allows novice marketers to design effective landing pages without a steep learning curve. The wealth of resources available, from tutorials to community forums, enriches the user experience. On the other hand, Pabbly Form Builder is designed with simplicity in mind. The straightforward approach ensures that users can create their forms quickly, making it suitable for beginners and seasoned pros alike. Elementor impresses with its user-friendly interface as well, providing access to many templates and modules that can be customized with ease. The drag-and-drop functionality is accurate and generates confidence for users seeking to master page design. No matter the starting point, each platform offers a welcoming environment that enables users to develop their skills.

Round Four - Customer Support: Your Trusty Sidekicks

In the battle for customer support supremacy, each platform comes equipped with different systems to assist its users. Instapage offers 24/7 live chat support, a responsive ticketing system, and access to a comprehensive knowledge base filled with useful articles and tutorials. There's also a dedicated customer success team for users looking for personalized guidance. Pabbly Form Builder provides support via email and an extensive FAQ section, which is beneficial for users needing assistance with form-related issues. Elementor offers a vibrant community forum, in addition to email support, where experienced users can share tips and tricks, creating a collaborative environment. Identifying the right customer support structure is key, as the presence of extensive documentation and engaging user communities can make transitioning and learning much more enjoyable.

Round Five - Pricing: Finding the Best Value

When it comes to pricing, it's essential to evaluate which platform offers the best value for your individual needs. Instapage operates on a subscription model, providing tiered pricing options that cater to various marketing demands, which can be ideal for enterprises focusing on conversion optimization. In contrast, Pabbly Form Builder is priced affordably, making it a great choice for small businesses looking for efficient form creation without breaking the bank. Elementor offers both a free version and premium pricing plans, catering to different types of users; this dual approach allows individuals to explore its features before committing financially. While each platform offers compelling features, the right choice will depend on users’ goals and their budget. Take time to consider your priorities when deciding which builder to invest in.

In closing, the competition between Instapage, Pabbly Form Builder, and Elementor reveals some important insights. Each has unique strengths, and your choice ultimately depends on what you value most in a landing page builder. Whether it's features, customer support, or affordability considerations, every user will find a fit that resonates with their objectives. However, if your focus is on optimizing conversions and targeting user experiences, look no further than Instapage. With a free trial available, why not give it a go and witness firsthand how it can support your marketing goals?

FAQs

Try the most advanced landing page platform today