How Pabbly Form Builder vs. Eloqua vs. Instapage stack up against each other

Compare Instapage with Pabbly Form Builder and Eloqua to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.

Get started
1200+ reviews from
Hello fresh
Honey
Zendesk
Vimeo
Garthner
Master class

See how Instapage stacks up against
the competition

Features that set us apart from Pabbly Form Builder and Eloqua.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Instapage helps Evolve boost conversion rates across Facebook

The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.

Swytch shifts into high gear with Instapage

Vita escalate lead generation efforts and client engagement with Instapage

Vita is a full-spectrum professional brokerage firm in the employee benefits industry

Swytch shifts into high gear with Instapage

Netradyne drives higher results with Instapage

Netradyne’s products have multiple use cases, like improving fleet efficiency, and training drivers to follow safe driving practices, and securing legal exoneration.

Review platform 1
4.3/5
472+ real reviews
Review platform 2
4.5/5
363+ real reviews
Review platform 3
4.5/5
363+ real reviews
Review platform 4
7.7/10
56+ real reviews

Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Instapage vs. Pabbly Form Builder vs. Eloqua – Finding the Right Fit for Your Needs

Choosing the right landing page builder can feel like assembling the perfect team for an epic quest. Each platform brings its unique strengths to the table, akin to superheroes with specific powers. So how do you decide which tool can become your marketing sidekick? Whether you aim to cut costs, enhance conversions, or create tailored landing page experiences that foster customer loyalty, this comparison journey will guide you through the features and benefits of Instapage, Pabbly Form Builder, and Eloqua. Just like with any team, there are pros and cons to consider, and we are here to ensure you make an informed decision that aligns with your marketing goals. Now, let’s introduce our contenders and see what each one brings to the quest for exceptional landing pages.

Introducing the Heavyweights of the Landing Page World

In one corner, we have Instapage, known for its customizability and emphasis on conversion optimization. Instapage empowers marketers to reduce costs, grow conversions, and deliver relevant landing page experiences that increase brand trust, customer loyalty, and conversion rates. In another corner, there’s Pabbly Form Builder, a robust platform touted for its versatile form capabilities and automation features. Finally, we have Eloqua, a powerhouse primarily designed for comprehensive marketing automation, making it a favorite among enterprises. Each of these platforms serves a specific purpose and caters to different user needs. This overview sets the stage for a deep dive into their features, with a focus on ensuring that you find the best match for your business upon entering the digital arena.

First Clash - Feature Offerings and Accessibility

Template Diversity and User-Friendly Design

When comparing features, template variety and ease of use are crucial aspects. Pabbly Form Builder offers a solid collection of forms that allow users to easily collect information from customers. The interface is generally straightforward, making it simple for marketers to create functional forms that integrate well with other tools. However, the limited selection of landing page templates can feel restrictive for users desiring more creative freedom. On the other hand, Eloqua focuses on extensive marketing automation features. While it provides several templates for landing pages, the learning curve for users can be steep, often requiring a more time-consuming setup process. Instapage stands out in this area by offering a generous selection of customizable templates that cater to various industries. Its drag-and-drop editor allows marketers to create visually appealing landing pages quickly and easily, making it an ideal option for those who prioritize both creative freedom and quick deployment.

Instapage: Your Partner in Customization and Conversion Success

What truly sets Instapage apart is its unmatched commitment to customization and conversion rate optimization. The platform is not simply a tool; it serves as a partner in your marketing journey. With features like A/B testing, dynamic text replacement, and analytics, marketers can easily identify what resonates with their audience and optimize their landing pages accordingly. Additionally, Instapage’s user-friendly interface empowers marketers of all skill levels to create stunning landing pages without needing extensive web design experience. As a direct result, businesses utilizing Instapage often report higher conversion rates and improved engagement metrics, proving that instinctively fine-tuning elements can significantly impact overall performance.

Second Clash - Speed and Efficiency Showdown

Let’s talk about the need for speed: every second counts when it comes to loading times. Imagine the disappointment of waiting for a slow-loading webpage, just like running late for your favorite café. In today’s competitive landscape, users expect instant gratification, and the same goes for landing pages. All three platforms offer varying load speeds, but there’s plenty to dissect here.

Instapage - Lightning Fast and Reliable

  1. Optimized servers to ensure quick load times even during high traffic periods
  2. Advanced caching techniques that improve page performance
  3. Mobile responsiveness that ensures users have fast experiences on any device
  4. Compression algorithms that minimize load time without sacrificing quality

Pabbly Form Builder - Decent Speeds But Some Drawbacks

  1. Reasonably fast loading speeds for most forms
  2. User-friendly experience with minimal lag
  3. Some performance issues reported during peak usage times

Eloqua - Enterprise-Level Speed But Requires Know-How

  1. High-performance servers aimed at enterprise users, ensuring speedy load times
  2. Complex setups for larger campaigns can lead to slower initial loads
  3. Advanced integrations that demand more resources, affecting speed for some users

In conclusion, while all three platforms have their strengths regarding speed and performance, Instapage emerges as the best option for marketers seeking fast-loading, reliable landing pages that maintain user engagement.

Third Consideration - Usability and the Learning Curve

Usability is a crucial factor for any tool, especially when considering diverse user skill levels. Each platform welcomes newcomers while offering sufficient resources for seasoned professionals to explore advanced functionalities. Pabbly Form Builder boasts an intuitive interface, so beginners can quickly grasp its core features without feeling overwhelmed, yet it still leaves room for experts to implement complex forms and data collection methods. Eloqua caters primarily to larger organizations, providing extensive onboarding support but potentially placing a heavier burden on small businesses looking for simplicity. In contrast, Instapage strikes a harmonious balance; its drag-and-drop editor is not only crucial for first-timers but also offers advanced functionalities that allow skilled marketers to customize pages to their heart’s content. Thus, regardless of where you embark on your journey, you can confidently navigate your path to mastery.

Fourth Round – Customer Support Teams Ready to Assist

Customer support is like having an army of loyal sidekicks at your disposal, always ready to assist when challenges arise. Pabbly Form Builder provides solid chat and email support, allowing quick resolutions to common issues. However, the platform lacks an extensive community forum, which can sometimes leave users seeking answers in silos. Eloqua, being a more enterprise-focused tool, offers robust support channels, including phone support and dedicated account managers, but its complexity can lead to longer wait times. In contrast, Instapage enriches user experience with a range of support options—users can count on responsive chat support, detailed documentation, and an active community forum that often provides helpful insights. This means that whether you're experiencing a minor hiccup or tackling a strategic question, Instapage has your back.

Fifth Knockout - Pricing Plans That Fit Your Budget

Finally, let's break down the pricing structures of each platform. Pabbly Form Builder is known for its affordability, making it a popular choice among small businesses and startups. With straightforward pricing plans, users can access essential features without breaking the bank. Eloqua, on the other hand, comes with a higher price tag, primarily catering to larger enterprises willing to invest in comprehensive marketing automation solutions. While costly, its extensive features may provide value for those needing advanced capabilities. Instapage sits somewhere in between, offering competitive pricing for its extensive features and premium customization options. Ultimately, businesses need to assess their budgets and goals to find the best fit. It's essential to reflect on what's most important: powerful features, user support, or budget-friendliness.

To wrap it all up, while each platform has unique strengths and weaknesses, the ultimate decision hinges on your specific needs and objectives. Instapage’s powerful features can greatly benefit marketers aiming for high conversion rates and detailed customization while keeping an eye on their budget. As you weigh your options, consider signing up for a free trial or demo to explore all that Instapage has to offer, ensuring you make the best decision for your marketing strategy.

FAQs

Try the most advanced landing page platform today