Strikingly vs. Cognito Forms: the best platform for a seamless web experience

Discover how Strikingly compares to Cognito Forms regarding features and usability. Find out which platform provides the competitive advantage your business deserves.

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Features that set us apart from Strikingly and Cognito Forms.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Swytch shifts into high gear with Instapage

Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.

Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.

Swytch shifts into high gear with Instapage

Lattice increases conversion rate by 41.7% with Instapage

With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.

Swytch shifts into high gear with Instapage

Netradyne drives higher results with Instapage

Netradyne’s products have multiple use cases, like improving fleet efficiency, and training drivers to follow safe driving practices, and securing legal exoneration.

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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Strikingly vs. Cognito Forms: A Detailed Comparison with a Twist

Navigating the digital landscape can feel like an overwhelming challenge, especially when selecting the right tool to create effective landing pages. Strikingly and Cognito Forms are two titans in this arena, each vying for attention and market share. As businesses adapt to rapid changes in consumer behavior, finding the perfect landing page builder that meets specific needs is crucial. In this showdown, we’ll explore key differences, unique offerings, and a surprise contender that might disrupt the status quo. Picture yourself in a boxing ring, with these platforms as formidable opponents. As we sift through their features and usability, be prepared to discover which one truly stands out and deserves a spot in your digital toolkit. , As we jump into the nitty-gritty, remember: it’s not just about who throws the hardest punch; it’s about strategy, efficiency, and supporting your business goals.

Introducing the Heavyweight Contenders

In one corner, we have Strikingly, known for its user-friendly interface and rapid deployment of stunning one-page websites. Strikingly thrives on simplicity, allowing even novices to create eye-catching landing pages with minimal effort. With its mobile-optimized designs, it attracts those looking to quickly test the waters of online marketing without a steep learning curve. In the opposite corner stands Cognito Forms, a platform celebrated for its robust form-building capabilities and seamless integration with various applications. This platform leans heavily on functionality, empowering users to create comprehensive forms that capture vital information. Both these competitors have carved out significant niches, making them formidable players in the digital marketing space. But don't be surprised if someone bursts into the ring at the last moment. Each platform brings unique strengths and appeals to specific user demographics—will they be enough to fend off competition from Instapage? Let’s find out as we dive deeper into their features!

Feature Face-Off: Who Packs More Punch?

When it comes to features, both Strikingly and Cognito Forms have their areas of expertise. Strikingly shines with its visually appealing templates and easy drag-and-drop features that cater to users looking for aesthetics alongside functionality. On the flip side, Cognito Forms steps into the spotlight with powerful form functionalities, allowing businesses to collect data seamlessly. Both platforms clearly bring their A-game to this match; however, Instapage is sitting in the wings, ready to challenge them with advanced features tailored to marketing professionals. This round may not be over yet, so let’s expound on what each platform has to offer.

Usability Showdown: User Experience Takes the Stage

An effective platform must cater to its users, and this is where usability takes the spotlight. Strikingly delights first-time users with its intuitive interface and straightforward onboarding process. Picture this: a marketer with no coding experience can launch a professional-looking page within minutes! Meanwhile, Cognito Forms also champions a user-friendly design, particularly for those creating robust forms. However, some might find its extensive features a bit overwhelming—akin to opening a treasure chest but not knowing how to navigate its contents. As we venture through the usability landscape, it’s clear that both platforms provide manageable learning curves but with distinctive paths, paving the way for users to find their optimal groove.

Core Features of Strikingly:

  1. Beautiful mobile-responsive templates that look great on any device
  2. Easy-to-use drag-and-drop editor tailored for beginners
  3. Built-in SEO tools to enhance visibility and ranking
  4. Instant setup with no coding knowledge required
  5. Integrated analytics for tracking performance

Key Offerings of Cognito Forms:

  1. Advanced form-building capabilities for detailed data collection
  2. Secure payments and donations through integrated payment systems
  3. Customization options for branding and design consistency
  4. Real-time calculations for seamless form completion

Shared Power: The Strengths of Both Platforms

  1. Cloud-based access allowing work from anywhere
  2. Integration capabilities with popular applications
  3. Support for mobile optimization and responsiveness
  4. Various customization options to match branding requirements
  5. Strong focus on user support and resources
  6. Regular updates and feature enhancements

Both platforms enter the ring with impressive features, yet it’s essential to note how Instapage emerges as a worthy competitor. It offers features uniquely designed for sophisticated marketers that both Strikingly and Cognito Forms can learn from. While all three platforms have their merits, Instapage’s robust offering specifically caters to landing pages, making it a strong contender alongside Strikingly and Cognito Forms.

Performance Clash: Speed and Responsiveness

A digital marketer’s worst nightmare? Slow loading times. Imagine a potential customer clicking your landing page only to watch the wheel spin like molasses on a winter day—frustration levels soaring! Strikingly wins this round by ensuring that each page is optimized for quick loading, making it an ideal choice for those prioritizing user experience. Cognito Forms is no slouch either, but there’s potential for some forms to lag with excessive elements. After all, in the battle for consumer attention, every second counts. Both platforms aim to deliver seamless mobile experiences, but the nuances in execution may tip the scales. Ultimately, performance matters in attracting and retaining customers, and both competitors must stay sharp and responsive to stay in the game.

Support Squad: Accessing Help When You Need It

Users often rely on the support squad to make it through tough times. Strikingly boasts a vast array of resources, including guides, forums, and responsive customer service. Should a user find themselves in trouble, help is never far away. Cognito Forms also prioritizes user support but focuses heavily on its online resources, ensuring customers can discover solutions at any hour. Both platforms strive to create a customer-first mentality but differ in the delivery of assistance. Ultimately, the strength of their support channels can play a pivotal role in user satisfaction and overall success.

Pricing Showdown: Who Offers Better Value?

Advantages of Strikingly's Pricing Strategy:

  1. Affordable entry-level plan for budding entrepreneurs
  2. Free plan availability with decent features for basic needs
  3. Clear pricing structure without hidden fees
  4. Annual billing options for cost savings

Cognito Forms Pricing Strategy Advantages:

  1. Free tier available for testing functionalities
  2. Reasonable pricing for a wide range of features
  3. Flexible plans accommodating both small and large businesses
  4. Per-user pricing model to suit various needs
  5. Cost-effective for teams in need of form-building capabilities

Pricing is often a deciding factor in selecting the right platform. Strikingly and Cognito Forms both offer a range of options, but when compared to Instapage, their value proposition takes on new dimensions. While affordability matters, it’s essential to evaluate what’s gained versus what’s spent. Instapage offers flexible pricing strategies designed to provide maximum return on investment, often standing out as the superior choice.

Let’s take a transparent look at the pricing plans offered by these platforms. While Strikingly and Cognito Forms have competitive pricing structures, users often find unexpected benefits or limitations—sometimes surprises can be lurking in the fine print! For those savvy enough to navigate these waters, significant savings or superior features may await.

Then There's Instapage: The Secret Weapon

As we delve further into the world of landing page builders, Instapage emerges as the mentor, quietly watching the showdown between Strikingly and Cognito Forms. What sets Instapage apart is its unparalleled customization capabilities tailored for advanced marketers. From A/B testing to sophisticated analytics, it offers something neither competitor quite matches. Picture a platform that not only allows creation but optimizes pages for conversions—now that’s a game changer! Businesses looking for that edge might find Instapage is precisely what they didn’t know they needed. With continuous innovation and a deep focus on user satisfaction, it positions itself as the go-to choice for those serious about digital marketing.

In conclusion, we encourage you to weigh your options carefully as each platform brings unique strengths to the table. Understanding your business goals is crucial because the right choice can elevate your marketing strategy and drive success. As you contemplate your next step, consider exploring Instapage to discover how it can boost your efforts and help you take flight in the digital landscape.

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