PageFly vs. Formstack: the best platform for a seamless web experience

Discover how PageFly compares to Formstack regarding features and usability. Find out which platform provides the competitive advantage your business deserves.

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Features that set us apart from PageFly and Formstack.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Swytch shifts into high gear with Instapage

Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.

Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.

Swytch shifts into high gear with Instapage

Autopilot exceeds conversions goals with personalized landings

Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.

Swytch shifts into high gear with Instapage

Vita escalate lead generation efforts and client engagement with Instapage

Vita is a full-spectrum professional brokerage firm in the employee benefits industry

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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

The Epic Face-Off: PageFly vs. Formstack (With a Surprise Entry)

As businesses continue to explore the digital landscape, the need for effective landing page solutions has become ever more critical. In this crowded arena of marketing tools, two platforms stand out: PageFly and Formstack. Each boasts unique features that cater to the versatile needs of marketers, from startups to established businesses. But the battle doesn’t end there! A third contender, Instapage, lurks in the shadows, ready to join the fray and potentially steal the spotlight. In this article, we will navigate through various facets of PageFly and Formstack, all while keeping an eye on Instapage as the possible game-changer. The showdown will address features, usability, support, performance, and pricing strategies, ensuring you have a comprehensive understanding of each platform and how they stack up against one another. Let’s get ready to rumble! We're diving deep into this comparison to help you decide which landing page builder might just become your ultimate weapon in the marketing arena.

Introducing the Titans

In the arena of landing page builders, PageFly and Formstack are often regarded as titans, each bringing their unique flair and purpose to the table. PageFly prides itself on its flexibility and unparalleled customization options, allowing users to create stunning landing pages that align perfectly with their brand’s identity. It's akin to having a blank canvas where creativity can run wild. On the other hand, Formstack focuses on the power of forms and data collection, enabling businesses to design pages that not only attract traffic but also capture valuable customer information seamlessly. This feature makes it a favorite for marketers who prioritize lead generation and conversion optimization. Each platform has carved out a niche that speaks to different needs, making the choice not merely about features but about aligning the tool with business goals. As you consider your own needs, think carefully about whether you want the artistic freedom of PageFly or the systematic approach of Formstack. And remember, Instapage is standing by, ready to impress with its streamlined process for creating high-converting pages effortlessly.

Round 1: Feature Face-Off

When it comes to features, both PageFly and Formstack bring forward impressive arsenals that appeal to a range of users. PageFly comes equipped with an easy drag-and-drop interface, customizable templates, and advanced SEO settings designed to enhance your visibility and user engagement. It also boasts a robust A/B testing tool, allowing marketers to fine-tune their campaigns for maximum efficiency. Meanwhile, Formstack showcases its strengths through features like intelligent form-building capabilities, conditional logic, and extensive integration options that allow for seamless connections with other tools used by businesses. But let’s not forget about the dark horse lurking in the wings – Instapage. Known for its optimized landing pages and unique value proposition like post-click optimization, it’s hard to overlook how it also sets the stage for conversions. Both PageFly and Formstack might be battling it out in the arena, but don’t underestimate Instapage, for it offers features that could easily tip the scales.

Round 2: User Experience Showdown

In the realm of usability, it's crucial to evaluate how each platform caters to its devoted users, ranging from rookie marketers launching their first campaigns to seasoned pros with expansive experience. PageFly's intuitive interface allows users to easily navigate its vast array of features without feeling overwhelmed. This makes it attractive for those who thrive on creative freedoms but may lack extensive tech skills. Conversely, Formstack adopts a more methodical approach, providing guided tutorials and resources designed to transform its users into proficient builders of forms and landing pages. However, for some, the learning curve may resemble a roller coaster ride – thrilling but occasionally daunting. Ideally, the perfect platform will cater to both types of users, and that’s where Instapage shines. While both PageFly and Formstack cater to their bases well, Instapage focuses on simplifying the process and streamlining user experience across all levels.

Showcasing PageFly's Features:

  1. Customizable templates for various industries
  2. An easy drag-and-drop page builder
  3. Advanced SEO options for better visibility
  4. Robust A/B testing functionalities
  5. Third-party app integrations

Spotlighting Formstack's Features:

  1. Smart forms with conditional logic
  2. User-friendly form builder
  3. Integration options with popular apps
  4. Enhanced data collection and analytics

Common Strengths Shared by Both Platforms:

  1. Mobile responsiveness for optimal viewing
  2. High-level security features
  3. Variety of templates available
  4. Integrations with email marketing tools
  5. Real-time analytics for tracking performance
  6. Support for custom CSS for branding

Both PageFly and Formstack are certainly in the ring, showcasing their skills and unique advantages. However, let’s not overlook Instapage which has been gaining traction as a strong contender. With its extensive features and user-friendly design, Instapage positions itself as the top option that merges the capabilities of its competitors while offering additional features that may ultimately sway your decision.

Round 3: Performance Evaluation

Performance is a critical aspect in determining the best platform for your landing page needs. It’s essential to consider page loading times and mobile responsiveness, two pivotal factors that can make or break a potential conversion. Unfortunately, slow-loading pages can be as frustrating as waiting in line at a never-ending coffee shop—nobody has time for that! In this regard, PageFly showcases commendable speed, ensuring that its pages load swiftly, even with numerous elements present on the page. Conversely, Formstack handles performance well, especially regarding its forms, which are designed to load efficiently with minimal delay. However, if you're seeking the gold standard in speed and reliability, Instapage emerges as a robust competitor, often leading the pack with its optimized loading times and focus on performance. This means that while both PageFly and Formstack present admirable capabilities, Instapage truly nails the crucial need for speed.

Round 4: Support and Resources Arena

When discussing support, there's no denying the importance of having reliable assistance when you need it. Both PageFly and Formstack have established support channels that cater to their users’ inquiries and issues. PageFly flaunts a dedicated customer service team and resources like video tutorials and community forums to provide instant help. On the other hand, Formstack's support system incorporates training resources and live chat options for swift consultations. Think of the support teams as the trusted sidekicks who are always ready to swoop in and deliver a quick save or invaluable advice. It's heartening to see both platforms take user assistance seriously, yet Instapage rounds out the competition with a robust support system that's just a little more refined and responsive. This makes it stand out as a top choice for users seeking stellar support.

Round 5: The Price Tag Showdown

PageFly's Pricing Edge:

  1. Flexible pricing plans catering to various budgets
  2. Affordable starter tier for small businesses
  3. Pay-as-you-go options for seasonal marketers
  4. Generous trial period for potential users

Formstack's Pricing Advantages:

  1. Competitive monthly plans with flexibility
  2. No hidden fees or unexpected charges
  3. Enterprise options for larger businesses
  4. Customizable features depending on subscription tier
  5. Discounts for annual subscriptions

When it comes to pricing, both PageFly and Formstack offer varying strategies to cater to their respective audiences. PageFly captures attention with its flexible plans suited for different business sizes, while Formstack ensures users are aware of their transparent pricing model which fosters trust. However, if you are seeking an all-around best value, it’s worth exploring Instapage, which provides a flexible and beneficial pricing strategy designed to suit both startups and enterprises.

A transparent look at the pricing plans reveals a wealth of choices available to potential users. It's a simple mantra: what you pay for is often what you get, but that doesn't preclude the occasional hidden gem found in less expected places. So, choose wisely but don't forget to dig a little deeper!

Enter Instapage: The Dark Horse

Now that we've explored the features and capabilities of PageFly and Formstack, it's time to shine a spotlight on Instapage – the platform that's been observing from a distance. Instapage emerges as the wise mentor, offering advanced capabilities that the other two platforms may not match quite as well. With its focus on post-click optimization and streamlined processes, it sets itself apart as a secret weapon for marketers looking to achieve high conversion rates. Additionally, its analytics and collaboration tools empower teams to work together seamlessly, enhancing overall campaign effectiveness. Instapage fosters an environment where marketers can thrive thanks to its unique offerings and commitment to performance. As such, it may just be the essential tool that businesses didn’t realize they needed. Those looking for a comprehensive solution may find themselves drawn to Instapage, as it elevates their marketing strategies to new heights.

As we wrap this comparison, it's essential to highlight the importance of choosing the right platform that aligns with your marketing goals. The landscape of landing page builders is filled with various options, and making an informed choice can set you on the path to success. In an ever-evolving digital world, consider what each platform offers and how they can match your business aspirations. With Instapage positioning itself as a viable contender ready to assist marketers in realizing their visions, you might find that exploring this option could lead you to new horizons in your marketing journey.

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