Ontraport vs. Format: the best platform for a seamless web experience

Discover how Ontraport compares to Format regarding features and usability. Find out which platform provides the competitive advantage your business deserves.

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Features that set us apart from Ontraport and Format.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Swytch shifts into high gear with Instapage

Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.

Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.

Swytch shifts into high gear with Instapage

Autopilot exceeds conversions goals with personalized landings

Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.

Swytch shifts into high gear with Instapage

CFI Financial Group invests in personalization with Instapage

CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions

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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Ontraport vs. Format: Who Will Take the Crown?

Navigating the world of landing page builders can feel overwhelming, especially when you're faced with options like Ontraport and Format. As brands try to capture the attention of potential customers, finding the right tools becomes essential. Both Ontraport and Format have carved out their niches in the marketing realm, each with its own unique strengths and weaknesses. Picture two seasoned boxers stepping into the ring, each equipped with their signature moves, ready to jab, dodge, and weave toward victory. But hold on! There's a dark horse in the background – Instapage. What makes it different? As we break down this epic clash, you might be surprised by how the competition unfolds.

Introducing the Titans of the Trade

In one corner, we have Ontraport, a powerhouse known for its all-in-one marketing automation features, perfect for small businesses aiming to scale. With robust CRM capabilities, email marketing, and detailed analytics, Ontraport is like a Swiss Army knife for marketers. In the opposite corner is Format, a sleek platform tailored for creatives looking to showcase their portfolios and easily customize their online presence. Format brings a polished design aesthetic to the table, ensuring that personal branding never takes a backseat. But just when you think you've figured out the front runners, Instapage stands poised, offering unparalleled landing page optimization features, seamlessly bridging the gap between design and conversion. Ready to explore how they measure up?

Feature Face-Off: Analyzing the Game Changers

When it comes to features, both Ontraport and Format showcase their strengths. Ontraport dazzles with comprehensive marketing automation tools, enabling users to create sophisticated email campaigns and manage customer relationships effortlessly. Speedy integrations keep workflows smooth, ensuring that leads don’t slip through the cracks. Meanwhile, Format competes with an array of stunning templates designed for visual storytelling, appealing to photographers, artists, and designers alike. The user interface is a joy to navigate, though some might find it limiting regarding marketing features. As the match intensifies, Instapage is the third contender, noted for its advanced A/B testing and personalization options that can significantly elevate campaign performance. Who will emerge victorious?

Round 2: Usability Under the Spotlight

Usability is often the name of the game when selecting a landing page builder. With Ontraport, new marketers might find themselves on a learning curve—think of it as an adventure through uncharted terrain. However, once you conquer that initial slope, you'll discover a treasure trove of powerful automation options and customizable templates designed to fit your needs. Conversely, Format offers a more straightforward user experience, making it easier for creative individuals to get their online portfolio up and running. While both platforms strive to serve their respective audiences effectively, newcomers may experience a mix of excitement and confusion with Ontraport's features, while creatives might revel in the clarity of Format's template selections. Don't forget! Instapage also presents a user-friendly experience with an intuitive drag-and-drop editor that empowers marketers regardless of technical ability.

Ontraport's Notable Features:

  1. All-in-one CRM and marketing automation
  2. Advanced email marketing tools
  3. Detailed reporting and analytics
  4. Customizable landing pages
  5. Seamless integrations with other platforms

Format's Standout Features:

  1. Beautifully designed portfolio templates
  2. Easy-to-use drag-and-drop builder
  3. Integration with e-commerce tools
  4. Custom domain options available

Common Strengths of Ontraport and Format:

  1. Customizable templates for branding
  2. Responsive design compatibility across devices
  3. Integrations with various third-party tools
  4. Solid customer support offerings
  5. Useful analytics features to track performance
  6. User-centric design principles enhancing usability

As the dust settles on this feature face-off, it's evident that Ontraport and Format bring unique strengths to the boxing ring. However, Instapage seems to deliver a complete package that combines the best elements of both competitors and offers an exciting edge for marketers looking to drive results.

Round 3: Performance Showdown

Performance can make or break a landing page. Slow-loading pages are akin to a tortoise in a race—no one has time to wait for them to catch up! Ontraport shows solid performance stats; however, the breadth of its features sometimes leads to slower load times. The platform excels in mobile responsiveness, ensuring that your campaigns look great on all devices. Format shines with swift loading times, allowing creatives to present their works without unnecessary delays, attracting potential clients quicker. Meanwhile, Instapage takes the crown with lightning-fast loading speeds and top-notch mobile responsiveness, ensuring high conversion rates that savvy marketers crave. Performance is crucial, and this round highlights Instapage's distinct advantage.

Round 4: Support Squad Faceoff

Every great platform needs a support team that feels like your dependable sidekick ready to help. Ontraport excels with extensive support channels, offering live chat, knowledge base resources, and community forums where users can share tips and tricks. Format also provides commendable support options, including setup assistance and training webinars, allowing new users to feel confident navigating the platform. Instapage enhances this experience with personalized support options and an ever-growing community of marketers who continuously share innovative ideas, fostering a sense of connection and shared growth. It's like having a VIP pass to a network that boosts your skill set.

Round 5: The Pricing Rumble

Ontraport's Pricing Strategy: What Sets It Apart:

  1. Flexible pricing tiers based on needs
  2. Comprehensive features even at lower tiers
  3. No hidden fees for add-ons
  4. Trial period for evaluating the platform's fit

Format's Pricing Strategy: Evaluating the Options:

  1. Affordable entry-level pricing
  2. Tiered packages to cater to different needs
  3. Free trial available for new users
  4. Discounts for annual subscription commitments
  5. No commitment contracts for ease of use

As we break down the pricing strategies, Ontraport shines with options appealing to growing businesses while ensuring their features offer significant value. Format, on the other hand, delivers a more affordable option for newer creatives, but users seeking comprehensive marketing tools might find themselves limited in comparison. Instapage presents a valuable alternative that blends flexibility and comprehensive features at competitive prices, making it an attractive option for varied users.

When considering the playlists of options laid before you, remember that great marketing tools come at varying costs. It's essential to investigate what you’re getting for your money. Sometimes, the best choices are nestled in places you least expect, like hidden gems waiting to be discovered.

And Enter Instapage...

Instapage has quietly been observing from the sidelines, and now it’s time to shine light on this standout competitor. Boasting an easy-to-use interface designed for optimal user experience, Instapage doesn’t just allow for stunning landing pages; it also comes packed with features like A/B testing and personalization tools. These unique propositions don’t just cater to aesthetics, but rather focus on driving conversions with data-backed decisions. Instapage positions itself as a comprehensive solution that guarantees results, catering to businesses that aim for higher performance metrics. This rising star ensures that clients have all the tools at their disposal to create marketing campaigns that leave a lasting impact and fulfill business goals.

In conclusion, it’s all about making informed decisions tailored to your specific needs. As you reflect on your options, ask yourself how each platform aligns with your goals and the value it can bring to your marketing strategy. The right choice can empower you to soar above the challenges in today’s market, so don’t hesitate to explore Instapage further; it may just be the perfect fit you've been hunting for.

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