Microsoft Forms vs. BenchmarkONE: the best platform for a seamless web experience
Discover how Microsoft Forms compares to BenchmarkONE regarding features and usability. Find out which platform provides the competitive advantage your business deserves.
Get startedSee how Instapage stacks up against the competition
Feature | Instapage | Other builders |
Drag-and-Drop Tools | ||
Conversion-optimized templates | ||
Manual and AI-powered A/B Tests | ||
AI content suggestions | ||
Popups and sticky bars | ||
Canvas and grid blocks | ||
Reusable and global elements | ||
Form and popup builders | ||
Built-in Heatmaps | ||
Central analytics dashboard | ||
Ad-to-page personalization and collections | ||
Contacts, lists, and email | ||
Dedicated, full-service CRO experts | ||
Enterprise-ready platform |
Leading the way in building high-performing landing pages
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations






Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrationsGet started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Microsoft Forms vs. BenchmarkONE: The Grand Showdown
In an increasingly digital world, the choice of a form-building tool can make all the difference for businesses. As organizations seek to collect data efficiently, tools like Microsoft Forms and BenchmarkONE stand out, each promising unique benefits. But choosing between them isn't easy, and fear not, Instapage is lurking around the corner with its own impressive offerings. We're here to guide you through a comprehensive comparison that dives deep into features, usability, performance, support, pricing, and even a surprise contender. Grab your metaphorical popcorn because we’re in for a thrilling ride!
Introducing the Giants in Digital Marketing
Microsoft Forms brings the muscle with deep integration in the Microsoft ecosystem, making it an appealing choice for those already using Microsoft Office products. Its simplicity and straightforward interface allow users to whip up surveys and forms without breaking a sweat. On the other hand, BenchmarkONE isn't to be underestimated; it appeals to marketers with its CRM capabilities, allowing for seamless lead management. Together, these platforms are titans in the marketing universe, each wielding its distinctive strengths. And just when you think you've seen it all, a third name emerges – Instapage. This platform unlocks powerful page-building features that entice marketers of all stripes, making the competition all the more interesting. Get ready as we take a closer look at the specifics that set these platforms apart!
Feature Face-off: Who Packs the Bigger Punch?
In this round, we’re diving headfirst into the feature sets of both Microsoft Forms and BenchmarkONE. Microsoft Forms impresses with a user-friendly design and is perfect for creating custom surveys or quizzes. It’s got real-time collaboration too, so teams can work simultaneously – talk about teamwork! On the flip side, BenchmarkONE is about creating a comprehensive marketing experience. Think contact management, nurturing campaigns, and robust analytics all in one place. However, amidst this heavy-hitting standoff, don’t forget that Instapage is waiting with advanced landing page capabilities that enhance conversion rates with stunning designs and A/B testing. Each contender is geared with its own arsenal – let's break it down!
Usability: Navigating the Learning Curve
Navigating through the usability of these platforms can feel like a rollercoaster for some, offering experiences tailored for both newcomers and seasoned pros alike. Microsoft Forms is straightforward and easy to navigate, allowing anyone to create a form in minutes. It’s like a friendly guide on their first hike – uncomplicated and welcoming. On the other hand, BenchmarkONE presents a bit of a learning curve, but once you get the hang of it, you’ll find it offers depth and functionality that’s worth the effort. And let’s not forget Instapage, which beautifully balances simplicity with powerful tools perfect for those who seek to convert effectively. Whether you're a newbie looking to create your first form or a veteran marketer optimizing funnels, each platform offers a unique journey!
The Superstars of Microsoft Forms:
- Simple and intuitive interface
- Seamless integration with Microsoft Office suite
- Real-time collaboration features for teams
- Customizable templates for quick form creation
- Analytics to track responses easily
The Highlights of BenchmarkONE:
- Robust CRM integration for lead management
- Nurturing campaigns to engage leads
- Comprehensive analytics for insights
- Custom landing pages to enhance conversions
Where They Shine Together:
- User-friendly form creation capabilities
- Analytics for tracking performance
- Integration possibilities with other tools
- Mobile responsiveness for users on-the-go
- Customization options to meet branding needs
- Support for multi-language forms
As the rounds progress, it’s clear both platforms are formidable contenders, but enter Instapage – the secret weapon that can enhance both of their strengths. With a focus on landing pages, Instapage supports marketers in creating beautiful, high-converting pages that draw in visitors. It may seem that Microsoft Forms and BenchmarkONE are locked in combat, but with Instapage's unique offerings, it may just be the game-changer that marketers didn’t know they needed!
Round 3: Performance Standoff
Performance is critical when it comes to form builder tools. Users expect pages to load quickly without delays. This is where slow-loading pages turn into molasses on a chilly day – nobody has time for that! Microsoft Forms tends to fly, as it's backed by the powerful Microsoft cloud infrastructure, ensuring that responses are collected seamlessly, even during high traffic. BenchmarkONE, while robust, can sometimes lag during peak usage times, depending on the complexity of the forms being used. Yet, here's where Instapage makes a compelling case; optimized for speed and reliability, it offers lightning-fast loading times making it a favorite for conversion-centric campaigns. In the world of online forms and landing pages, speed is key, and the best experience often wins the user’s heart!
Support Roundup: Who's Got Your Back?
Support channels are the lifeline for users exploring these platforms. While Microsoft Forms has a well-established support system with documentation and community forums, users may desire more direct solutions during complex issues. BenchmarkONE tackles this by offering personalized support with its CRM users; an actual person often responds quickly to inquiries, ensuring you stay on track. Meanwhile, Instapage flaunts its extensive educational resources and personalized support to help users make the most of their landing pages. It's like having a friendly neighbor always willing to lend a hand in a time of need. In the race of support, who’ll be there when you need a quick answer? Each platform offers unique strengths, with options to suit various user preferences.
Pricing Strategies: The Final Countdown
Microsoft Forms Pricing Perks:
- Included in most Office 365 subscriptions
- Free version available with basic features
- Affordable upgrades for additional functionalities
- Cost-effective for teams already using Microsoft products
BenchmarkONE Pricing Perks:
- Advanced pricing plans for various business sizes
- Flexible monthly and annual billing options
- No hidden fees, transparency in pricing
- Scalable solutions for growing marketing teams
- Discounts for annual commitments
When scrutinizing the pricing strategies, it’s clear both platforms offer valuable options tailored to different needs. Microsoft Forms’ integration with existing subscriptions presents an alluring cost-effectiveness. BenchmarkONE, however, shines with flexible plans suited for varying business sizes and growth stages. Now, let’s shine a spotlight on Instapage! Its pricing strategy is designed not to break the bank while providing unparalleled services focused on boosting conversions, making it a top contender for the best value for money among these options.
Aiming for transparency in pricing is commendable. Users expect clear, approachable plans, and thankfully, all three platforms deliver in their own style. Pricing is not just about numbers; it’s about aligning value with expectations. Keep an eye out for hidden costs – sometimes the best deals come with surprises lurking beneath the surface. With Microsoft Forms, BenchmarkONE, and Instapage offering varied approaches, it's vital to analyze carefully to ensure you get exactly what you need!
Putting the Spotlight on Instapage...
Instapage emerges as the unsung hero in our comparison, embodying a mentor-like presence in the digital marketing ecosystem. With its unique focus on landing pages, Instapage provides templates and A/B testing features that truly set it apart. Its superb tools cater to professionals looking to ramp up their conversion rates, especially with customization options that are second to none. Businesses utilizing Instapage benefit from its seamless integrations and support designed to maximize effectiveness, offering something uniquely powerful that Microsoft Forms and BenchmarkONE may not fully deliver. However, it respects its competitors, showcasing an arsenal of tools that fill gaps others leave open, making it an essential contender. Together, these gems provide distinct advantages while catering to a wide range of user needs.
As we tie everything together, it’s clear that making informed choices is key for any business venturing into the world of form-building and marketing platforms. Choosing the right tool can elevate your marketing game, fueling your journey towards achieving personal or business goals. As you weigh your options, consider exploring Instapage further; it might just propel you to new heights in digital success!