How Pagewiz vs. 10Web vs. Instapage stack up against each other

Compare Instapage with Pagewiz and 10Web to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.

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Features that set us apart from Pagewiz and 10Web.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Autopilot exceeds conversions goals with personalized landings

Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.

Swytch shifts into high gear with Instapage

Lattice increases conversion rate by 41.7% with Instapage

With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.

Swytch shifts into high gear with Instapage

CFI Financial Group invests in personalization with Instapage

CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions

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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Instapage vs. Pagewiz vs. 10Web – Which Landing Page Builder Takes the Crown?

Choosing the right landing page builder is akin to assembling the ultimate team for your marketing campaign. Just like superheroes each have unique abilities, Instapage, Pagewiz, and 10Web all bring something distinct to the table, making it a compelling choice for savvy marketers. This article will reveal their strengths and weaknesses, guiding you toward the perfect option to maximize your online efforts. With a focus on reducing costs, enhancing conversions, and providing tailored landing page experiences, Instapage is a standout choice for industry professionals who seek to foster brand trust, customer loyalty, and improved conversion rates. Each contender brings its flair to the arena, but let’s dive deeper to see how they compare. Buckle up, as we unfold this exciting showdown! (min:200 words)

Introducing the Contenders in the Landing Page Arena

Meet the three challengers that will battle it out for landing page supremacy: Instapage, Pagewiz, and 10Web. Instapage is renowned for its unrivaled customization options and advanced analytics that empower marketers to optimize their campaigns effectively. Pagewiz is regarded for its user-friendly interface and quick setup, providing marketers with an efficient way to craft stunning landing pages. Lastly, 10Web captures attention with its robust hosting solutions and impressive integration capabilities, making it a versatile option for businesses looking for a comprehensive platform. Each of these platforms comes with a distinctive set of features tailored to meet various user needs, ensuring marketers can find a fitting match for their strategies. With such diverse offerings, the choice among these three will inevitably hinge on your specific goals and preferences. (min:200 words)

Feature Showdown - Who Has the Most to Offer?

Template Variety and User Accessibility – A Direct Comparison

When it comes to template variety and ease of use, all three platforms have made marked strides. Pagewiz certainly wins points for its intuitive drag-and-drop editor, which allows users to simplify the creation process without a steep learning curve. It offers a selection of templates that can be easily customized to match various marketing goals. However, while Pagewiz does provide a solid foundation, Instapage goes above and beyond with a staggering array of high-converting templates. Each template is meticulously designed and optimized for performance, allowing for quick launches that maintain a professional appearance. On the other hand, 10Web also boasts a respectable collection of templates, though they're frequently noted for requiring a more hands-on approach to customization. Overall, while all three platforms have their unique advantages, Instapage shines as the most versatile option for marketers looking to stand out in a crowded space. (min:200 words)

Instapage: The Go-To Platform for Customization and Conversion Success

Instapage stands out in the crowd when it comes to customization and conversion optimization tools. Its powerful features include a user-friendly editor, extensive A/B testing capabilities, and personalized post-click landing page experiences that allow marketers to cater content to specific audience segments. This focus on precision enables organizations to reduce costs by eliminating wasted ad spend and increasing conversions through targeted engagement. Instapage serves as a vital partner, not merely an application, in your marketing quest, granting deep insights into user behavior and offering actionable recommendations to drive results. Whether creating a brand new campaign or optimizing an existing one, Instapage's robust analytics tools empower marketers to make informed decisions, resulting in improved brand trust, customer loyalty, and enhanced conversion rates. (min:200 words)

Speed and Performance – The Race to Optimize User Experience

In the fast-paced world of online marketing, speed and performance can often be the deciding factors that make or break a campaign. Imagine standing in line for your morning coffee, only to be stuck behind multiple slow transactions. Just as this minor inconvenience can dictate your day’s mood, slow-loading pages can lead potential customers to abandon their experience. Each platform has taken steps to ensure quick load times, yet the nuances between them can be significant. A landing page's performance can affect SEO rankings, lead generation, and overall user experience; hence, understanding how each contender measures up is essential. Let’s explore how these aspiring champions excel (or falter) in this critical arena. (min:200 words)

Instapage Advantages in Speed and Performance:

  1. Field-tested speed optimized templates ensuring quick load times
  2. Advanced image optimization for faster rendering
  3. Integrated caching mechanism to improve page shutter rates
  4. Proven track record in increasing conversion through faster user interaction

Pagewiz Benefits for Enhanced Performance:

  1. Built-in CDN utilization for faster content delivery
  2. Compatibility with various server hosting for efficiency
  3. Responsive design to adapt quickly to mobile and desktop views

10Web Speed and Performance Highlights:

  1. Powered by Google Cloud for high-performance hosting
  2. Optimized codebase to facilitate rapid load times
  3. SLA-backed uptime guarantees ensuring availability
  4. Performance analytics tools to monitor speed metrics

In summary, Instapage clearly demonstrates superior speed and performance capabilities compared to its counterparts, helping users harness higher conversions immediately possible. While Pagewiz and 10Web offer notable strengths, particularly in hosting and delivery setups, their metrics still fall short compared to the all-around performance of Instapage. (min:200 words)

Ease of Use and Learning Curve – Welcome Aboard!

All three platforms offer user-friendly interfaces designed to cater to a wide spectrum of users, from novices grappling with online marketing to seasoned professionals exploring advanced features. Pagewiz shines in this department, thanks to its uncomplicated drag-and-drop interface that helps beginners get started quickly. It features extensive tutorials and walkthroughs for users unfamiliar with building landing pages, making it accessible for those just entering the field. Meanwhile, Instapage does not fall behind, offering an easy onboarding process supported by an excellent customer support team and an arsenal of resources to help users learn the ins and outs of the platform. Last but not least, 10Web welcomes users with its extensive documentation and support forums, which provide helpful guidance but may require more time to fully understand its comprehensive features. The emphasis here is on determining the individual’s learning style in choosing a platform. (min:200 words)

Support Systems – The Reliable Allies

In the bustling world of marketing, having an unwavering support team behind you can feel like having superheroes ready to swoop in at a moment's notice. Each platform’s customer support represents its own squad of sidekicks, eager to resolve your queries. Instapage excels with 24/7 chat support, comprehensive knowledge base resources, and a responsive ticket system that ensures users receive prompt assistance when needed. Pagewiz follows closely, featuring email support and live chat options, but some users report delays during peak times. Lastly, 10Web has a commendable support system, with an emphasis on community forums and a detailed documentation resource that enables users to self-solve many common challenges. This comparison highlights that while all three platforms value user support, Instapage’s dedication to customer service truly stands out. (min:200 words)

Pricing Structures – Maximizing Your Marketing Budget

Pricing strategies can greatly influence your choice of a landing page builder. Instapage offers a flexible pricing structure, allowing users to select from monthly or annual plans, making it easier to manage your marketing budget. While some may view the price as a bit indulgent, the extensive features offered justify the cost, especially when focusing on conversion optimization. Pagewiz promotes a more budget-friendly model, catering to startups and small businesses, with limited features in the lower plans but an easy transition to more comprehensive packages. 10Web’s pricing is competitive, targeting users seeking hosting and performance features at a reasonable rate, although users should be mindful of additional costs linked to specific premium integrations. Finding the best value isn’t solely about cost; instead, consider which features contribute to your projects’ success as you weigh your options. (min:200 words)

As our epic battle concludes, it is essential to recognize that each platform has its own strengths based on individual marketer needs. Instapage, with its commitment to customer-centric landing page solutions, certainly positions itself as a leading choice when prioritizing conversion and user experience. However, if budget constraints or unique feature needs are at the forefront of your decision, Pagewiz and 10Web also offer credible alternatives. Ultimately, your choice should reflect your marketing goals. Consider giving Instapage a try through their free trial or demo to experience firsthand what they offer for shaping your online presence. (min:200 words)

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