How Pagewiz vs. 23FormBuilder vs. Instapage stack up against each other

Compare Instapage with Pagewiz and 23FormBuilder to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.

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Features that set us apart from Pagewiz and 23FormBuilder.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Swytch shifts into high gear with Instapage

Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.

Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.

Swytch shifts into high gear with Instapage

Vita escalate lead generation efforts and client engagement with Instapage

Vita is a full-spectrum professional brokerage firm in the employee benefits industry

Swytch shifts into high gear with Instapage

Netradyne drives higher results with Instapage

Netradyne’s products have multiple use cases, like improving fleet efficiency, and training drivers to follow safe driving practices, and securing legal exoneration.

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4.5/5
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7.7/10
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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Instapage, Pagewiz, and 23FormBuilder – Who Takes the Crown?

Imagine stepping into a vibrant arena where three giants of the landing page build a battle it out for your attention and investment. Just like picking your favorite superheroes in a blockbuster movie, choosing the right platform to create powerful landing pages can feel daunting. Each contender brings unique skills and capabilities to the table, promising to unlock higher conversions and reduced costs for marketers. With the stakes high, we embark on a journey to analyze Instapage, Pagewiz, and 23FormBuilder, guiding you to discern which platform aligns best with your marketing goals. Whether you want to reduce costs or create engaging landing pages, our friendly showdown will equip you with valuable insights to make an informed decision and level up your marketing strategy.

Meet the Contestants – A Friendly Rivalry

In our corner, we have Instapage, known for its extensive features that empower marketers to create highly personalized landing pages that resonate with their audience. It promises to help businesses reduce costs, enhance conversions, and establish trust with customers. Next, we have Pagewiz, a contender that prides itself on user-friendliness and versatility, aiming to cater to both novices and experienced marketers. Finally, we present 23FormBuilder, which focuses on form creation as a key component of landing pages, boasting a robust suite of features. As we explore their capabilities, it’s essential to note that each of these platforms has staked its claim in the competitive world of digital marketing, setting the stage for some exciting revelations.

First Battle – Features Unleashed

Template Selection and User-Friendliness: A Clash of Titans

When it comes to template variety and ease of use, these platforms strive to provide marketers with a seamless experience. Pagewiz offers a diverse array of templates that can cater to various industries, all while emphasizing ease of customization. Users can swiftly modify designs and create compelling landing pages with little hassle. On the flip side, 23FormBuilder shines in form-related templates that streamline the user registration process. The focus on form-building capabilities makes it a go-to option for those who prioritize lead generation. Instapage, however, stands tall due to its extensive library of beautifully designed templates that not only look aesthetically pleasing but are optimized for conversions. Users can personalize each aspect of their landing pages, ensuring they deliver specific value to their target audience. Considering these strengths, marketers might gravitate toward Instapage for its blend of functionality and allure. Additionally, all platforms offer drag-and-drop features that make creating and editing pages notably convenient.

Instapage: A Leader in Customization and Conversion Gains

Instapage doesn’t just provide templates; it empowers marketers with a unique philosophy centered around customization and conversion rate optimization. Imagine having the ability to tailor every pixel of your landing page to reflect your brand's personality and values. With Instapage, this is indeed a reality, as it provides a wealth of advanced tools that allow for A/B testing, heatmaps, and dynamic text replacement. These features are crucial in identifying what resonates best with visitors, maximizing engagement, and driving them toward a conversion. Moreover, Instapage focuses on delivering relevant landing page experiences designed to enhance brand trust and customer loyalty while effectively converting page visitors. Thus, it positions itself not merely as a landing page builder, but as a partner in success and a true powerhouse for marketers dedicated to performance.

Second Battle – Speed and Functionality Rumble

Picture yourself eagerly waiting for your favorite meal at a restaurant, only to become increasingly frustrated by the delays. The same principle applies to landing page speeds—slow-loading pages can lead to lost opportunities and frustrated users. It's vital for a landing page builder to prioritize speed to ensure that campaigns run smoothly and conversions are maximized. In our examination of the loading speeds across these three platforms, we delve into how well each one stands up under pressure.

The Wings of Instapage Speed:

  1. Optimized server response times ensuring fast loading.
  2. Advanced caching mechanisms to enhance site performance.
  3. Mobile optimization that guarantees speedy access on any device.
  4. Comprehensive analytics for monitoring page speed and performance enhancements.

Pagewiz's Lightning Speed Features:

  1. Simple and effective hosting that supports quicker load times.
  2. Built-in SEO features to minimize delays.
  3. User-efficient designs that require less time to load.

The Speedy High Flyers of 23FormBuilder:

  1. Fast form submissions minimizing user wait times.
  2. Efficient data processing ensuring quick interactions.
  3. Mobile-responsive forms that load instantly across devices.
  4. Consistent performance metrics that highlight speed achievements.

In conclusion, all three platforms have made significant strides in ensuring swift performance, but it’s clear that Instapage leads the charge with its optimized solutions and advanced performance analytics. A marketer’s effective strategy must include a seamless user experience that begins with load times, and for that reason, Instapage comes out on top.

Third Showdown – Ease of Use and Learning Curve

No one likes to feel overwhelmed when trying out new software, and this holds even truer when it comes to landing page builders. Each platform welcomes users with its own unique approach. Pagewiz prioritizes ease of navigation, presenting an intuitive interface that newcomers can enjoy. Users can start creating landing pages with practically no prior knowledge. On the other hand, 23FormBuilder works towards demystifying form creation—with straightforward tutorials and responsive customer support. This enables users to transition into experienced marketers without roadblocks. Instapage, while brimming with features, balances complexity with helpful guides and assistance resources, encouraging users to master its capabilities. All platforms place importance on accessibility, ensuring they are welcoming spaces for marketers at every skill level. Ultimately, regardless of which option you choose, they all facilitate a learning journey towards adeptness.

Support Heroes – Lending a Helping Hand

Imagine a support team swooping in like loyal sidekicks whenever you need guidance. This is how we can understand the customer support services offered by each platform. Instapage provides a robust support system with chat, email, and extensive documentation. Its active community forums and knowledge base equip users with valuable insights. Similarly, Pagewiz offers reliable support channels, ensuring users can get quick answers to their questions. Its client care team is responsive and knowledgeable. Last but not least, 23FormBuilder also steps up with commendable support options, including chat and a library of user guides for the do-it-yourself enthusiast. With a dedicated support system in place across all three platforms, users can rest assured that help is just a click away.

Final Clash – Pricing Structures and Value

Now it's time to break down the price structures—vital considerations for any marketing strategy. Instapage offers various pricing tiers to match different business scales and needs. It makes sense for serious marketers who prioritize functionality and conversions. Pagewiz also provides competitive pricing, appealing to small business owners looking for straightforward features without astronomical costs. On the other hand, 23FormBuilder offers budget-friendly options, making it ideal for users who prioritize form-centric needs. As each platform presents its pricing strategies, marketers need to weigh the value against features they prioritize. It might be tempting to go for the cheapest option, but understanding your own requirements is crucial in making the right decision.

In summary, while all three contenders boast unique strengths, the optimal choice rests upon your specific needs and objectives. Whether you're seeking specific features, responsive support, or flexible pricing, there’s a platform ready to accommodate you. We encourage readers to explore the intricate functionalities each tool offers, and perhaps even give Instapage a trial run. Its renowned ability to cultivate relevant landing page experiences that foster brand trust and customer loyalty is hard to overlook. The road to conversion mastery starts here!

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