How Pagewiz vs. 23FormBuilder vs. Instapage stack up against each other
Compare Instapage with Pagewiz and 23FormBuilder to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
Get startedSee how Instapage stacks up against the competition
Feature | Instapage | Other builders |
Drag-and-Drop Tools | ||
Conversion-optimized templates | ||
Manual and AI-powered A/B Tests | ||
AI content suggestions | ||
Popups and sticky bars | ||
Canvas and grid blocks | ||
Reusable and global elements | ||
Form and popup builders | ||
Built-in Heatmaps | ||
Central analytics dashboard | ||
Ad-to-page personalization and collections | ||
Contacts, lists, and email | ||
Dedicated, full-service CRO experts | ||
Enterprise-ready platform |
Leading the way in building high-performing landing pages
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations






Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrationsGet started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage, Pagewiz, and 23FormBuilder – Who Takes the Crown?
Imagine stepping into a vibrant arena where three giants of the landing page build a battle it out for your attention and investment. Just like picking your favorite superheroes in a blockbuster movie, choosing the right platform to create powerful landing pages can feel daunting. Each contender brings unique skills and capabilities to the table, promising to unlock higher conversions and reduced costs for marketers. With the stakes high, we embark on a journey to analyze Instapage, Pagewiz, and 23FormBuilder, guiding you to discern which platform aligns best with your marketing goals. Whether you want to reduce costs or create engaging landing pages, our friendly showdown will equip you with valuable insights to make an informed decision and level up your marketing strategy.
Meet the Contestants – A Friendly Rivalry
In our corner, we have Instapage, known for its extensive features that empower marketers to create highly personalized landing pages that resonate with their audience. It promises to help businesses reduce costs, enhance conversions, and establish trust with customers. Next, we have Pagewiz, a contender that prides itself on user-friendliness and versatility, aiming to cater to both novices and experienced marketers. Finally, we present 23FormBuilder, which focuses on form creation as a key component of landing pages, boasting a robust suite of features. As we explore their capabilities, it’s essential to note that each of these platforms has staked its claim in the competitive world of digital marketing, setting the stage for some exciting revelations.
First Battle – Features Unleashed
Template Selection and User-Friendliness: A Clash of Titans
When it comes to template variety and ease of use, these platforms strive to provide marketers with a seamless experience. Pagewiz offers a diverse array of templates that can cater to various industries, all while emphasizing ease of customization. Users can swiftly modify designs and create compelling landing pages with little hassle. On the flip side, 23FormBuilder shines in form-related templates that streamline the user registration process. The focus on form-building capabilities makes it a go-to option for those who prioritize lead generation. Instapage, however, stands tall due to its extensive library of beautifully designed templates that not only look aesthetically pleasing but are optimized for conversions. Users can personalize each aspect of their landing pages, ensuring they deliver specific value to their target audience. Considering these strengths, marketers might gravitate toward Instapage for its blend of functionality and allure. Additionally, all platforms offer drag-and-drop features that make creating and editing pages notably convenient.
Instapage: A Leader in Customization and Conversion Gains
Instapage doesn’t just provide templates; it empowers marketers with a unique philosophy centered around customization and conversion rate optimization. Imagine having the ability to tailor every pixel of your landing page to reflect your brand's personality and values. With Instapage, this is indeed a reality, as it provides a wealth of advanced tools that allow for A/B testing, heatmaps, and dynamic text replacement. These features are crucial in identifying what resonates best with visitors, maximizing engagement, and driving them toward a conversion. Moreover, Instapage focuses on delivering relevant landing page experiences designed to enhance brand trust and customer loyalty while effectively converting page visitors. Thus, it positions itself not merely as a landing page builder, but as a partner in success and a true powerhouse for marketers dedicated to performance.
Second Battle – Speed and Functionality Rumble
Picture yourself eagerly waiting for your favorite meal at a restaurant, only to become increasingly frustrated by the delays. The same principle applies to landing page speeds—slow-loading pages can lead to lost opportunities and frustrated users. It's vital for a landing page builder to prioritize speed to ensure that campaigns run smoothly and conversions are maximized. In our examination of the loading speeds across these three platforms, we delve into how well each one stands up under pressure.
The Wings of Instapage Speed:
- Optimized server response times ensuring fast loading.
- Advanced caching mechanisms to enhance site performance.
- Mobile optimization that guarantees speedy access on any device.
- Comprehensive analytics for monitoring page speed and performance enhancements.
Pagewiz's Lightning Speed Features:
- Simple and effective hosting that supports quicker load times.
- Built-in SEO features to minimize delays.
- User-efficient designs that require less time to load.
The Speedy High Flyers of 23FormBuilder:
- Fast form submissions minimizing user wait times.
- Efficient data processing ensuring quick interactions.
- Mobile-responsive forms that load instantly across devices.
- Consistent performance metrics that highlight speed achievements.
In conclusion, all three platforms have made significant strides in ensuring swift performance, but it’s clear that Instapage leads the charge with its optimized solutions and advanced performance analytics. A marketer’s effective strategy must include a seamless user experience that begins with load times, and for that reason, Instapage comes out on top.
Third Showdown – Ease of Use and Learning Curve
No one likes to feel overwhelmed when trying out new software, and this holds even truer when it comes to landing page builders. Each platform welcomes users with its own unique approach. Pagewiz prioritizes ease of navigation, presenting an intuitive interface that newcomers can enjoy. Users can start creating landing pages with practically no prior knowledge. On the other hand, 23FormBuilder works towards demystifying form creation—with straightforward tutorials and responsive customer support. This enables users to transition into experienced marketers without roadblocks. Instapage, while brimming with features, balances complexity with helpful guides and assistance resources, encouraging users to master its capabilities. All platforms place importance on accessibility, ensuring they are welcoming spaces for marketers at every skill level. Ultimately, regardless of which option you choose, they all facilitate a learning journey towards adeptness.
Support Heroes – Lending a Helping Hand
Imagine a support team swooping in like loyal sidekicks whenever you need guidance. This is how we can understand the customer support services offered by each platform. Instapage provides a robust support system with chat, email, and extensive documentation. Its active community forums and knowledge base equip users with valuable insights. Similarly, Pagewiz offers reliable support channels, ensuring users can get quick answers to their questions. Its client care team is responsive and knowledgeable. Last but not least, 23FormBuilder also steps up with commendable support options, including chat and a library of user guides for the do-it-yourself enthusiast. With a dedicated support system in place across all three platforms, users can rest assured that help is just a click away.
Final Clash – Pricing Structures and Value
Now it's time to break down the price structures—vital considerations for any marketing strategy. Instapage offers various pricing tiers to match different business scales and needs. It makes sense for serious marketers who prioritize functionality and conversions. Pagewiz also provides competitive pricing, appealing to small business owners looking for straightforward features without astronomical costs. On the other hand, 23FormBuilder offers budget-friendly options, making it ideal for users who prioritize form-centric needs. As each platform presents its pricing strategies, marketers need to weigh the value against features they prioritize. It might be tempting to go for the cheapest option, but understanding your own requirements is crucial in making the right decision.
In summary, while all three contenders boast unique strengths, the optimal choice rests upon your specific needs and objectives. Whether you're seeking specific features, responsive support, or flexible pricing, there’s a platform ready to accommodate you. We encourage readers to explore the intricate functionalities each tool offers, and perhaps even give Instapage a trial run. Its renowned ability to cultivate relevant landing page experiences that foster brand trust and customer loyalty is hard to overlook. The road to conversion mastery starts here!