How Pagewiz vs. 1&1 Website Builder vs. Instapage stack up against each other

Compare Instapage with Pagewiz and 1&1 Website Builder to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.

Get started
1200+ reviews from
Hello fresh
Honey
Zendesk
Vimeo
Garthner
Master class

See how Instapage stacks up against
the competition

Features that set us apart from Pagewiz and 1&1 Website Builder.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Swytch shifts into high gear with Instapage

Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.

Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.

Swytch shifts into high gear with Instapage

Autopilot exceeds conversions goals with personalized landings

Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.

Swytch shifts into high gear with Instapage

Lattice increases conversion rate by 41.7% with Instapage

With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.

Review platform 1
4.3/5
472+ real reviews
Review platform 2
4.5/5
363+ real reviews
Review platform 3
4.5/5
363+ real reviews
Review platform 4
7.7/10
56+ real reviews

Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Instapage vs. Pagewiz vs. 1&1 Website Builder – A Battle of Landing Page Creators

Choosing a landing page builder can feel akin to assembling a dream team in a superhero movie, where every choice counts and could lead to victory or defeat in the digital marketing arena. In this showdown, Instapage, Pagewiz, and 1&1 Website Builder face off to determine who will emerge as the ultimate champion for marketers seeking to reduce costs, increase conversions, and enhance brand trust. Marketers today are constantly juggling multiple tools to deliver relevant landing page experiences, so it's crucial to find one that not only meets your functional needs but is also user-friendly. Our comparison promises to unravel the distinct features of these platforms, examining everything from templates to support, helping you make an informed choice that aligns perfectly with your marketing strategy. (min:200 words, add small paragraphs in this paragraph.)

Meet the Competitors: A Quick Glance

In the left corner, we have Instapage, recognized for its robust customization capabilities and conversion optimization tools. This platform empowers marketers by providing an array of features that enhance the landing page experience, promising reduced costs and increased customer loyalty. In the right corner, Pagewiz enters the ring—it delivers a straightforward interface, focusing on helping beginners create effective landing pages. Finally, the underdog, 1&1 Website Builder, offers a budget-friendly alternative while striving to simplify the web-building process for the average user. Each competitor has carved a niche in the market, making it essential for marketers to understand what each brings to the table. With their unique strengths, these platforms make an excellent case for various needs, ensuring the world of landing pages is wide open for exploration. (min:200 words, add small paragraphs in this paragraph.)

Round One - Feature Showdown

Comparative Analysis of Templates and User Experience

The features of each platform are pivotal in deciding which one to choose. Instapage stands out with its extensive library of customizable templates designed specifically for marketing campaigns, allowing for a personalized touch that engages users effectively. The drag-and-drop functionality simplifies the design process, making it accessible even for beginners. Pagewiz, while also offering high-quality templates, tends to have fewer options but compensates with an intuitive interface that streamlines the creation process. In contrast, 1&1 Website Builder provides an impressive selection of pre-made designs, focusing on ease of use and functionality. However, some users may find it less flexible in customization compared to the other two contenders. All platforms aim to reduce the friction commonly associated with landing page creation, but the extent of their features and how user-friendly they are varies. Ultimately, what resonates with marketers will depend on their specific needs—whether it’s a wealth of templates, ease of use, or a balance between the two. (min:200 words, add small paragraphs in this paragraph.)

Instapage: A Leader in Customization and Optimization

When it comes to customization and conversion optimization tools, Instapage shines brightly. This platform is not just about aesthetics; it's about achieving tangible results. With highly customizable landing page templates, marketers can tailor their designs to match their branding guidelines seamlessly. The platform includes features like A/B testing, heatmaps, and analytics, which empower marketers to track performance and optimize effectively. The attention to detail and focus on conversion rate improvement positions Instapage as a partner in success rather than just a tool. Marketers can feel confident that their landing pages will not only look great but also perform phenomenally well. (min:200 words)

Round Two - Swift Performance

Just as the pace of a race can determine the winner, website speed plays a crucial role in user experience. Imagine being in line at your favorite coffee shop, waiting for your morning brew. A sluggish experience can change the whole vibe of your day. Similarly, when users encounter slow-loading landing pages, they are likely to leave before they even see what you offer. Analyzing speed is crucial in comparing Instapage, Pagewiz, and 1&1 Website Builder in this second round.

Instapage Performance Benefits

  1. Instapage utilizes optimized servers that ensure quick loading times for landing pages.
  2. Integrated content delivery networks (CDN) help reduce latency for global users.
  3. Automated features enhance the speed of landing page publishing.
  4. Analytics tools track and improve performance metrics continuously.

Advantages of Pagewiz in Performance

  1. Pagewiz employs a simplified codebase to enhance loading speed.
  2. Templates are lightweight, focusing on essential design elements.
  3. Pagewiz offers built-in analytics to monitor page speed effectively.

1&1 Website Builder Speed Benefits

  1. 1&1 leverages a multi-layer architecture for fast browser response.
  2. Efficient hosting solutions contribute to improved performance.
  3. Pre-optimized templates help maintain reasonable loading speeds.
  4. The platform regularly updates its software for ongoing speed enhancements.

In conclusion, speed and performance vary among these platforms, but Instapage stands out for its comprehensive approach to ensuring swift loading times and optimal user experience. With its emphasis on performance, many marketers choose Instapage to avoid losing potential leads due to slow web page loading.

Round Three - User Experience and Learning Curve

User experience can transform a frustrating journey into a joyful adventure. Each platform welcomes users with open arms, providing resources that cater to all levels. For beginners, Instapage's guided tutorials offer a structured introduction, while seasoned marketers benefit from its advanced features that challenge their expertise. Pagewiz is designed with simplicity in mind, making it an ideal choice for those who prefer a straightforward approach to building landing pages. On the other hand, 1&1 Website Builder’s user interface is highly intuitive, featuring a wizard that guides users through the process step by step. No matter where you are in your marketing journey, there’s a clear path forward with these platforms—leading to mastery in crafting effective landing pages. (min:200 words, add small paragraphs in this paragraph.)

Round Four - The Support Team

Think of customer support as your trusty sidekick; capable of swooping in to save the day when challenges arise. Instapage boasts a responsive support team available through chat and email, offering timely assistance for all queries. Their extensive knowledge base includes tutorials and user forums filled with insights from fellow marketers. Pagewiz’s customers rave about its helpful customer service, available via email and chat, with representatives ready to troubleshoot almost any issue. 1&1 Website Builder also provides solid support, combining chat, phone, and a resourceful community. Each platform recognizes the importance of support, striving to ensure users are never left in the dark during their landing page optimization journey. (min:200 words, add small paragraphs in this paragraph.)

Round Five - Pricing Structures

When it comes to pricing, understanding value becomes crucial. Instapage offers various pricing tiers, reflecting its advanced features and extensive toolkit, which ultimately enhance marketing efforts. Pagewiz maintains competitively priced packages that are attractive to new marketers but may lack some of the advanced options sought by seasoned pros. Conversely, 1&1 Website Builder, known for value, provides budget-friendly plans making it a good option for those just starting out or with limited budgets. With options available across a range of budgets and needs, it's vital for marketers to assess not only the monthly cost but also the return on investment each platform can offer. (min:200 words)

As we wrap up this comparison, it’s evident that each platform carries its unique strengths tailored to different types of users. Your decision should reflect your specific requirements: whether that’s advanced features, consistent support, or cost effectiveness. Remember, for those serious about conversions and in need of powerful customization, Instapage presents a compelling case. Consider taking it for a test drive with a free trial to see for yourself how it can empower your marketing efforts.

FAQs

Try the most advanced landing page platform today