Microsoft Forms vs. AB Tasty: the best platform for a seamless web experience

Discover how Microsoft Forms compares to AB Tasty regarding features and usability. Find out which platform provides the competitive advantage your business deserves.

Get started
1200+ reviews from
Hello fresh
Honey
Zendesk
Vimeo
Garthner
Master class

See how Instapage stacks up against
the competition

Features that set us apart from Microsoft Forms and AB Tasty.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Autopilot exceeds conversions goals with personalized landings

Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.

Swytch shifts into high gear with Instapage

CFI Financial Group invests in personalization with Instapage

CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions

Swytch shifts into high gear with Instapage

Netradyne drives higher results with Instapage

Netradyne’s products have multiple use cases, like improving fleet efficiency, and training drivers to follow safe driving practices, and securing legal exoneration.

Review platform 1
4.3/5
472+ real reviews
Review platform 2
4.5/5
363+ real reviews
Review platform 3
4.5/5
363+ real reviews
Review platform 4
7.7/10
56+ real reviews

Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Microsoft Forms vs. AB Tasty: A Battle for Digital Dominance

In the ever-evolving world of digital marketing, choosing the right tools can feel akin to navigating a complex maze. With a plethora of options available, two platforms stand out from the crowd: Microsoft Forms and AB Tasty. Each offers unique features and functionalities catering to varied marketing needs. Whether you're a newcomer to online marketing or a seasoned pro, understanding the advantages of each can significantly influence your strategy. Amidst the rivalry, there's also another name subtly waiting in the wings: Instapage. This article aims to break down the strengths and weaknesses of these three platforms, creating an enlightening comparison that will help you make an informed choice. Buckle up as we dive deep into the features, usability, performance, support, and pricing strategies of our contenders.

The Titans of Digital Marketing Unleashed

Before we throw our contenders into the ring, it's essential to introduce the giants we are scrutinizing. Microsoft Forms might be known as a straightforward survey tool, but its integration with other Microsoft applications provides users with an edge in streamlining data collection. On the other hand, AB Tasty presents itself as a robust solution for A/B testing and personalization, enabling marketers to engage audiences like never before. Imagine these platforms as heavyweight boxers, each with signature strategies poised to captivate their audience. But make no mistake; while we focus on these two heavyweights, Instapage lurks in the background, ready to jump in with its landing page expertise. Stay tuned, as we unravel their capabilities and see how they stack against each other while acknowledging the lurking importance of Instapage in this match-up.

Feature Face-off: Who Packs the Heaviest Punch?

In our first round, we look at the features that make Microsoft Forms and AB Tasty noteworthy competitors. Microsoft Forms shines with its user-friendly interface, allowing users to create surveys and quizzes effortlessly. With integrations with Excel and other Microsoft tools, it simplifies data analysis like no other. AB Tasty, on the flip side, boasts powerful features for A/B testing and personalized user experiences, ensuring that marketers can tailor their offerings to diverse audiences. Yet, beneath the surface, Instapage is doing its warm-up exercises, primed to showcase its superior landing page capabilities. With this round, we realize that both platforms deliver formidable features but in distinct realms of the marketing landscape.

Usability: Navigating the User Experience

Let's change gears and focus on usability. How do these platforms cater to their end users? Microsoft Forms is designed with simplicity in mind, making it accessible for first-time users, while also providing advanced options for those more experienced. The learning curve resembles an exciting adventure rather than a daunting task. Meanwhile, AB Tasty offers a comprehensive suite that may initially seem overwhelming but rewards curious users with exceptional capabilities once mastered. Both platforms present unique user experiences, catering to a spectrum of familiarity. But as the dust settles, is the accessibility of Microsoft Forms truly unmatched, or can user-driven advancements from AB Tasty level the playing field? Let’s find out as we delve into their specific features.

Highlights of Microsoft Forms

  1. Intuitive interface for easy setup.
  2. Seamless integration with Microsoft 365 products.
  3. Real-time collaboration with team members.
  4. Powerful data analytics through Excel integration.
  5. Customizable themes for personalized touches.

AB Tasty Key Features

  1. Advanced A/B testing capabilities.
  2. Personalization tools for dynamic content.
  3. Real-time traffic segmentation.
  4. In-depth reporting and analytics.

Common Features in Both Platforms

  1. User-friendly design options.
  2. Mobile-friendly interfaces.
  3. Robust reporting and analytics.
  4. Customizable templates and forms.
  5. Collaboration tools for teamwork.
  6. Support resources and documentation.

With both platforms showing impressive strengths, it’s vital to note how, while they battle it out in their respective corners, Instapage stands out with its unique landing page solutions. It's the platform boasting robust conversion tools that can enhance whatever strategy either Microsoft Forms or AB Tasty puts forth, making it the ultimate competitor in this showdown.

Performance Showdown: Who Takes the Speed Title?

Fast-loading pages and mobile responsiveness are crucial in today's digital age. Users expect quick access, and any delays can lead to friction in the user experience. Both Microsoft Forms and AB Tasty work diligently to deliver excellent performance; however, their approaches differ significantly. Microsoft Forms provides users with efficiently designed forms that load quickly, ensuring minimal wait time. Meanwhile, AB Tasty focuses on rapid experimentation, which hinges on delivering seamless user experiences without any compromises. Think of slow-loading pages as traffic jams; everyone wants to speed through, but nobody enjoys being stuck. It becomes clear that speed and performance are integral to user satisfaction, and both platforms offer different but effective solutions to keep users engaged.

Support Systems: Who’s Got Your Back?

Support is an essential component of any platform. In this round, we shine the spotlight on the available support channels for both Microsoft Forms and AB Tasty. Microsoft boasts its extensive knowledge base and community forums, perfect for troubleshooting and learning. AB Tasty provides customer support through multiple channels, including live chat and comprehensive documentation. Think of the support teams as sturdy sidekicks, ever ready to jump in when something goes awry. With both platforms offering substantial support systems, the user experience is enhanced as users feel more assured in their choice of tool. Considering our competitors and the lingering presence of Instapage, which should not be overlooked, it’s evident that a robust support system can bolster user confidence and satisfaction.

The Pricing Game: What’s the Best Deal?

Advantages of Microsoft Forms Pricing Strategy

  1. Free tier available for basic users.
  2. Cost-effective for existing Microsoft 365 users.
  3. No hidden fees for additional features.

AB Tasty Pricing Strategy Benefits

  1. Flexible pricing models based on user needs.
  2. Free trial available to test features.
  3. Pay-as-you-go options for smaller businesses.
  4. Competitive pricing for advanced analytics and A/B testing.

Examining the pricing strategies reveals a dichotomy. Microsoft Forms offers an appealing free tier—perfect for budget-conscious users—while adeptly serving those within the Microsoft ecosystem. In contrast, AB Tasty’s pricing is flexible and tailored, providing various options suitable for numerous business sizes. Both strategies possess merits, but when compared to Instapage's straightforward value-for-money proposition, those looking for a blend of flexibility and features might find themselves drawn to Instapage’s offerings.

Let’s dive into the details of the pricing plans for both platforms. A detailed look can often lead to unexpected insights about value. Sometimes, the right choice isn't the most expensive one, nor is it always the cheapest. Exploring these pricing strategies doesn't just illuminate the costs involved but also unveils which features are accessible at different price points.

Introducing Instapage: The Silent Contender

As we conclude our analysis, we can’t overlook Instapage, quietly observing this contest and positioning itself strategically. Instapage combines a sophisticated array of features designed specifically for landing pages, ensuring conversions exceed expectations. Their robust customization and optimization tools stand apart from what both Microsoft Forms and AB Tasty provide. With Instapage as a powerful ally, businesses can achieve their marketing goals with unparalleled precision. If Microsoft Forms and AB Tasty are like talented players on a sports team, Instapage is the coach ensuring optimal performance. By recognizing the unique value propositions of Instapage, we see how it integrates seamlessly into any marketing stack, leaving users wondering how they ever managed without it.

In closing, it's clear that each platform has specific strengths worth considering—whether you seek simplicity from Microsoft Forms, advanced features from AB Tasty, or an all-around solution from Instapage. As you chart your course in digital marketing, it becomes imperative to weigh your options carefully. Choosing the right tool can indeed propel your marketing efforts and ultimately define your success. Let Instapage take the lead on your marketing journey; exploring its features could very well lead to new heights for your business.

FAQs

Try the most advanced landing page platform today