How PageFly vs. GetLandy vs. Instapage stack up against each other

Compare Instapage with PageFly and GetLandy to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.

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Features that set us apart from PageFly and GetLandy.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Lattice increases conversion rate by 41.7% with Instapage

With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.

Swytch shifts into high gear with Instapage

Vita escalate lead generation efforts and client engagement with Instapage

Vita is a full-spectrum professional brokerage firm in the employee benefits industry

Swytch shifts into high gear with Instapage

CFI Financial Group invests in personalization with Instapage

CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions

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4.5/5
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7.7/10
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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Instapage vs. PageFly vs. GetLandy – The Ultimate Matchup

Choosing between landing page builders can feel a bit like assembling your dream team of superheroes; each has unique powers that can be pivotal in driving your marketing strategies. In this article, we’ll bring you a detailed side-by-side comparison of three powerful contenders: Instapage, PageFly, and GetLandy. Whether you're a small business owner seeking to boost conversion rates or a marketer aimed at slashing costs while enhancing brand trust, our exploration will shine a light on how these platforms can meet your needs. With their distinct approaches to landing page creation, we’re here to help you find out which one deserves a spot in your marketing toolkit. So grab your cape, and let's leap into the details! (min:200 words, add the small paragraphs in this paragraph.)

Meet Your Competitors – A Riveting Introduction

In the red corner, we have Instapage, known for its robust features that empower marketers to create remarkable landing pages effortlessly. With its emphasis on conversion optimization and personalization, Instapage consistently shines in the crowded field of landing page builders. In the blue corner, we have PageFly, a strong challenger offering rich template designs and flexibility geared towards Shopify users. And finally, in the green corner, we present GetLandy, a user-friendly platform that targets users looking for straightforward setups and effective tools. This friendly rivalry among the three provides unique solutions for various marketing needs, but which one will come out on top? Prepare for a majestic showdown! (min:200 words, add the small paragraphs in this paragraph.)

Round One - A Clash of Features

Template Variety and User Experience

First up is an assessment of template variety and user-friendliness across our contenders. PageFly prides itself on an extensive array of beautifully crafted templates that can adapt to e-commerce needs. It's often applauded for its drag-and-drop functionality that promises ease of use for beginners while providing customization options for seasoned pros. Conversely, GetLandy focuses on simplicity, offering a more limited selection of templates but ensuring that these are easy to navigate and customize, perfect for users who prioritize getting up and running quickly without a steep learning curve. Instapage stands out with a rich library of high-converting templates and powerful customization tools, helping marketers create tailored landing pages that resonate with their audience. Balancing functionality with aesthetic appeal is crucial for any landing page builder, and our contenders approach this balance with different philosophies, engaging various user types effectively while keeping their unique advantages. (min:200 words, add the small paragraphs in this paragraph.)

Instapage: Benchmark for Customization and Conversion Success

When it comes to customization and conversion optimization tools, Instapage excels with industry-leading features. Users can utilize A/B testing, advanced analytics, and a straightforward drag-and-drop editor designed to make personalization simple and effective. The platform enables marketers to reduce costs and increase conversions by delivering highly relevant landing page experiences that enhance brand trust and customer loyalty. Overall, Instapage isn't merely another tool in your marketing arsenal; it's a steadfast partner that provides the framework needed to drive robust results and transform visitors into loyal customers. With these capabilities, Instapage stands as a pillar of reliability in the competitive landscape of landing page builders. (min:200 words)

Round Two - Speed and Performance Face-Off

As we delve into the world of speed and performance, we can't help but liken awaiting slow-loading landing pages to being trapped in an endless line at your favorite café. A delay in loading not only affects user experience but could potentially stymie that golden conversion opportunity. A swift response time is essential to ensure potential customers don’t bounce off your page before it even has a chance to perform. Let’s explore how each platform maintains its speed promise and keeps performance at the forefront of its offerings.

Advantages of Instapage:

  1. Optimized for lightning-fast load times to enhance user experience.
  2. Built-in AMP (Accelerated Mobile Pages) support ensures smooth mobile experiences.
  3. Advanced integration options help maintain performance across various platforms.
  4. Automatic updates and technical support to keep pages running optimally.

Advantages of PageFly:

  1. Utilizes a cloud-based infrastructure for faster loading.
  2. Allows easy integration with e-commerce platforms, ensuring seamless operations.
  3. Prioritizes page speed optimization features for better performance.

Advantages of GetLandy:

  1. Focus on simplistic designs that load quickly.
  2. Efficient hosting solutions designed for optimal speed.
  3. Minimal resource consumption, promoting faster loading times.
  4. Integrated SEO tools that not only improve speed but help rank better.

Overall, in our speed and performance round, each contender has demonstrated strengths, yet Instapage emerges as the best. Its dedicated infrastructure and focus on efficiency help maintain not just good but excellent loading times, ensuring visitor satisfaction. Keep those speedy pages rolling for the best outcomes!

Round Three - The Learning Curve: Who's Easiest to Use?

This round is all about usability and accessibility. We need to explore how well each platform caters to newcomers while still providing advanced features for pros. PageFly welcomes users with a hands-on approach, its interface designed to guide newcomers through the creation process with tutorials and tips sprinkled throughout. Meanwhile, GetLandy's straightforward approach attracts beginners who feel overwhelmed by overly complex tools. On the flip side, Instapage provides a harmonious balance, leveraging both intelligent design for ease of use and powerful features that appeal to experienced marketers. Regardless of your starting point, you’ll feel supported and empowered at every turn, allowing you to grow into the expert user you aspire to become. (min:200 words, add the small paragraphs in this paragraph.)

Round Four - Customer Support for Your Journey

In this round, we metaphorically personify customer support, imagining it as a dedicated sidekick always ready to jump in when needed. Instapage offers chat, email, and phone support options, ensuring that users have various channels to seek assistance when issues arise. Their vast knowledge base is also a treasure trove of resources. PageFly brings its community forums into play, alongside customer support options that are friendly and accommodating. Finally, GetLandy focuses on providing real-time support through chat and email, ensuring that users can always find the help they are seeking. Each platform ensures that users receive the necessary guidance, guiding them along their journey of creating impactful landing pages. (min:200 words, add the small paragraphs in this paragraph.)

Round Five - Costs and Value Assessment

Let’s talk numbers! Understanding pricing structures is crucial in determining which platform delivers the most value for your investment. Each contender has different plans and pricing tiers that cater to unique user needs. Instapage offers tiered plans based on features required while providing a free trial for those wanting to test the waters first. PageFly leverages its affordability, particularly for single-store setups, attracting smaller businesses. GetLandy positions itself as the economical choice for budget-conscious users but with limited features. Ultimately, your choice should indicate not just your budget but your specific needs in terms of features and support. Finding the right balance is key! (min:200 words)

In the end, while all three platforms boast their unique benefits, the decision ultimately hinges on your particular requirements and goals. If you seek a forward-thinking partner in landing page creation, Instapage should top your list—it empowers marketers to minimize costs while amplifying conversions. We encourage you to explore their offerings through a free trial or demo, ensuring a choice that resonates with your objectives and strategies.

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