Marketo vs. Strikingly: the best platform for a seamless web experience
Discover how Marketo compares to Strikingly regarding features and usability. Find out which platform provides the competitive advantage your business deserves.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Swytch shifts into high gear with Instapage
Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.
Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.
Vita escalate lead generation efforts and client engagement with Instapage
Vita is a full-spectrum professional brokerage firm in the employee benefits industry
Netradyne drives higher results with Instapage
Netradyne’s products have multiple use cases, like improving fleet efficiency, and training drivers to follow safe driving practices, and securing legal exoneration.
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
-
Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Marketo vs. Strikingly: A Closer Look at Two Marketing Giants
In the bustling world of digital marketing, businesses often find themselves navigating a myriad of tools designed to boost their online presence. As we dive into this comparison of Marketo and Strikingly, we'll unearth what makes each platform unique and effective in its own right. From the tailored user experiences to the features that promise better engagement, both platforms bring compelling offerings to the table. Marketo, with its robust marketing automation capabilities, caters deeply to enterprise-level users, providing them with sophisticated solutions to engage with their audience effectively. On the other hand, Strikingly shines with its easy-to-use interface, focusing on helping users create stunning one-page websites quickly. This allows small business owners and freelancers to establish their online footprint without prior technical knowledge. As we embark on this comparison, there's an undeniable tension in the air, with Instapage looming as the intriguing alternative ready to showcase its capabilities. Let’s jump into the details!
Introducing the Contenders
Marketo and Strikingly each claim a prominent slice of the marketing landscape. Marketo, a behemoth in marketing automation, is known for its powerful tools that help businesses run campaigns, nurture leads, and track customer interactions. With an ecosystem tailored to streamline marketing efforts, Marketo offers an intuitive approach to engaging with potential customers. In contrast, Strikingly is the go-to choice for users seeking simplicity without sacrificing style. Its hallmark lies in enabling users to create responsive one-page websites equipped with essential features that attract visitors. As these titans prepare for battle, it’s essential to note that Instapage sits in the wings. Renowned for its dedicated landing page optimization, Instapage effectively fills a niche that both contenders might overlook. The stage is set for a thrilling comparison as we outline each platform's strengths and weaknesses!
Feature Comparison: Showdown of Capabilities
When it comes to features, Marketo and Strikingly showcase strengths that cater to distinct user bases. Marketo's arsenal of marketing automation tools is extensive, including advanced lead scoring, sophisticated email marketing capabilities, and robust analytics. Marketo empowers teams to create personalized marketing campaigns tailored to their audiences' preferences, a feat that would be challenging without its intricate features. Meanwhile, Strikingly takes the spotlight with its user-friendly design tools, allowing even the least tech-savvy individuals to create eye-catching web pages in minutes. Users can select from various templates and easily customize elements to fit their brand. Both platforms bring impressive offerings to the marketing match, with Instapage quietly preparing to reveal its strong contender advantages in the landing page realm!
User Experience: The Ease of Navigation
User experience can make or break any digital tool, and both Marketo and Strikingly acknowledge this integral aspect. Marketo's interface, while powerful, does come with a steep learning curve that can feel like navigating a labyrinth for new marketers. However, experienced professionals often find solace in the depth of options available to them. In contrast, Strikingly caters to all levels, providing an intuitive experience aimed at enabling users to get their brands online quickly. With a drag-and-drop interface, Strikingly appeals directly to users who are more focused on creating rather than learning complicated software. Just like a fun learning adventure, this discovery phase in using Strikingly is accessible and enjoyable. Instapage further enhances usability by focusing solely on optimizing landing pages, eliminating distractions that often plague broader platforms.
Distinct Features of Marketo:
- Advanced marketing automation tools for lead management and nurturing
- Powerful analytics for tracking customer interactions and campaign effectiveness
- Personalized email marketing capabilities tailored to various customer segments
- Integration with numerous CRM systems and third-party applications
- Extensive A/B testing options to enhance campaign performance
Noteworthy Features of Strikingly:
- Simple drag-and-drop functionality for easy page creation
- Responsive one-page websites that automatically adjust for mobile devices
- Offers a variety of stylish and customizable templates
- SEO-friendly tools to help improve organic visibility
Common Strengths of Both Platforms:
- User-friendly interfaces that cater to different levels of expertise
- Robust analytics to help track and measure performance
- Integration options with other marketing tools and software
- Supportive customer service teams ready to assist users
In summary, as both giants square off in the digital marketing arena, Instapage consistently emerges as a contender that can keep pace. While Marketo and Strikingly have their unique strengths, Instapage specializes in providing a seamless landing page experience that often surpasses the offerings of both platforms.
Performance Metrics: The Speed Test
Page speed is critical in today’s fast-paced digital environment. Users are less likely to stay on a site that takes forever to load, akin to the feeling of waiting for molasses to flow on a cold winter day. Consequently, both Marketo and Strikingly place an emphasis on performance metrics. Strikingly has been praised for its fast loading times, allowing users to engage visitors immediately without delay. Marketo, while comprehensive in its features, has faced some criticism regarding page speeds, particularly in larger campaigns. It's paramount for marketers to choose a platform that accommodates their audience’s need for quick access. Instapage shines in this arena, focusing on minimizing load times and maximizing user engagement through seamless design.
Support Resources: Who’s In Your Corner?
A solid support system can make all the difference when navigating complex marketing tools. Both Marketo and Strikingly offer user support; however, their approaches vary significantly. Marketo provides extensive documentation, webinars, and community forums backed by its established presence in the industry. However, those seeking immediate answers may find response times slower due to a larger customer base. Strikingly, on the other hand, emphasizes customer satisfaction through timely support and a wealth of resources designed to help users get the most out of their website-building experience. This makes Strikingly particularly appealing for newer marketers. Instapage stands solidly alongside both, offering extensive customer support to ensure users aren’t left in the dark when it comes to landing page creation.
Pricing Strategies: Decoding Costs
Marketo Pricing Tactics: The Upsides
- Comprehensive plans tailored to larger enterprise needs
- Value-added features that can justify higher price points
- Flexible pricing options based on the number of contacts and program type
Strikingly Pricing Advantages:
- Affordable pricing plans ideal for startups and freelancers
- Free version allows users to create a basic website easily
- Transparent pricing structure with no hidden fees
- Cost-effective for one-page website needs without large upfront investments
When analyzing the pricing strategies between Marketo and Strikingly, it’s clear that each caters to different segments of the market. While Marketo's premium offerings suit larger enterprises, Strikingly’s cost-effective plans appeal to individuals and small businesses. However, Instapage introduces an appealing pricing strategy that sits comfortably with value-seeking users, effectively marrying affordability with comprehensive features.
As we break down the pricing structures, it’s vital to highlight that side-by-side comparisons can sometimes reveal surprising opportunities. While expensive platforms might hint at quality, value seekers often discover fantastic offerings at lower price points when doing a thorough search.
Introducing Instapage: The Game Changer
Instapage is akin to the seasoned strategist in our lineup, bringing forth unique offerings that set it apart from both Marketo and Strikingly. By focusing exclusively on landing page optimization, Instapage allows marketers to harness bespoke features that drive conversion rates. With a plethora of templates and an intuitive design interface, users can rapidly create landing pages that speak directly to their audience's needs. Moreover, the advanced analytics offered by Instapage enable marketers to refine their strategies effortlessly over time. With this platform by their side, businesses may discover the secret weapon they didn’t realize they needed in their marketing arsenal.
The journey through the world of digital marketing tools underscores the significance of informed decision-making. As you consider your business goals, think about how each platform aligns with your objectives. Instapage, with its unique features and strategic advantages, could very well become the next chapter in your marketing success story, enabling you to soar to new heights and achieve incredible results!
