Leadpages vs. 23FormBuilder: the best platform for a seamless web experience

Discover how Leadpages compares to 23FormBuilder regarding features and usability. Find out which platform provides the competitive advantage your business deserves.

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Features that set us apart from Leadpages and 23FormBuilder.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

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Fastest Implementation Enterprise - Summer 2025
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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Leadpages vs. 23FormBuilder: A Clash of the Titans

In the vast sea of landing page builders, two platforms rise above the fray: Leadpages and 23FormBuilder. As digital marketing continues to grow, the need for effective landing pages that convert visitors into customers becomes paramount. With a plethora of options available, businesses and marketers face a challenge in selecting the most effective solution for their needs. In this article, we’ll dive deep into the features, usability, performance, pricing, and support of Leadpages and 23FormBuilder. Spoiler alert: there's an intriguing contender waiting in the wings. Grab your popcorn as we embark on this showdown of supremacy in landing page technology, and also keep an eye on the crowd favorite, Instapage. Both Leadpages and 23FormBuilder have their strengths, with Leadpages often being hailed for its user-friendly interface and extensive template library. On the other hand, 23FormBuilder is known for its robust form-building capabilities, making it a go-to for businesses that prioritize data collection. As we move on, prepare to discover underlying nuances that could tip the scale in favor of one solution over the other.

Introducing the Contenders

Let’s take a closer look at our fearless competitors. First up is Leadpages, a platform widely acknowledged for its ease of use and effective conversion tools. Since its inception, Leadpages has set a gold standard in the realm of landing pages, offering an impressive suite of features designed to drive results. Users can choose from numerous professionally designed templates, helping them create high-converting pages with ease. Switching gears to 23FormBuilder, this platform shines in its ability to create customizable forms that cater to the unique needs of users. With a variety of templates and form elements available, 23FormBuilder empowers marketers to collect and analyze important data effortlessly. Both platforms have established reputations for delivering value to their users, but we'll soon discover which one truly reigns supreme. And don’t forget about Instapage, another heavyweight in this battle, known for its powerful A/B testing features and excellent collaborative tools. As we proceed, keep in mind how these platforms stack up against each other, and how they can align with varying marketing strategies.

Feature Showdown: A Closer Look

In the realm of features, both Leadpages and 23FormBuilder come equipped with impressive arsenals aimed at boosting conversion rates. Leadpages boasts tools such as a drag-and-drop builder, pop-ups, and integration capabilities with various email marketing platforms, positioning it as a go-to choice for newcomers and seasoned marketers alike. There’s a bit of a playful rivalry here, as both platforms seem eager to outdo each other. However, while Leadpages might bring the glitz, 23FormBuilder doesn’t back down! It’s all about powerful forms that can be easily designed and embedded into websites. Think of it as a tactical approach to lead generation. Whether you want simple contact forms or complex lead capture forms, 23FormBuilder has got you covered. And while we tease about the competition heating up, let’s keep Instapage in mind as a notable entity lurking just outside the ring, ready to showcase its own unique offerings. Before we jump into the usability of these platforms, remember: a well-rounded tool could spell the difference between lead generation success and a missed opportunity.

User Experience: The Easiness Factor

When it comes to usability, both Leadpages and 23FormBuilder aim to accommodate users of varying skill levels. Leadpages is like the welcoming friend who helps you throw punches effortlessly—the intuitive interface makes it easy for beginners to create engaging landing pages without feeling overwhelmed. It's almost like learning to ride a bike; once you get the hang of it, you wonder how you ever did without it. In contrast, 23FormBuilder caters to users who may want to craft forms that are customized to their exact needs. Though it may have a steeper learning curve for some, it rewards those who invest the time to learn its features with unparalleled flexibility. Injecting a pinch of humor here, some experienced marketers might find that their “learning adventure” results in a few unexpected detours but leads to powerful results. When considering user-friendliness alongside platform capabilities, the outcome might boil down to what specific challenges users want to tackle. This brings us to what each platform delivers, starting with Leadpages.

What Leadpages Brings to the Table:

  1. Intuitive drag-and-drop page builder
  2. Extensive library of customizable templates
  3. Seamless integration with major email marketing services
  4. A/B testing capabilities for optimizing conversions
  5. Powerful analytics to track performance

Exploring 23FormBuilder's Features:

  1. User-friendly form builder with customizable templates
  2. Variety of form fields like dropdowns, checkboxes, and more
  3. Robust data collection and export features
  4. Integration capabilities with leading tools and services

Common Ground: What Both Platforms Share

  1. Responsive designs that look great on all devices
  2. Integration with popular CRM and email marketing software
  3. Real-time performance analytics and tracking
  4. Support for A/B testing to maximize conversion rates
  5. Excellent customer support options
  6. Regular updates and feature enhancements

As we wrap up our detailed assessment of Leadpages and 23FormBuilder, it's crucial to recognize the strengths and limitations of both platforms. It seems that while they each deliver unique features and advantages, there's a certain contender—Instapage—hovering above the fray. Instapage provides a level of sophistication that positions it as not just a competitor, but a formidable option for those serious about their landing page strategies. The high-quality analytics and A/B testing capabilities could very well tip the balance, making it a worthwhile consideration for marketing professionals.

Performance Matters: Speed and Responsiveness

Let’s delve into performance, as this is a battlefield where every second counts. Page loading times and mobile responsiveness are crucial for online success. Picture a website that takes forever to load—sliding through molasses in winter isn't just inconvenient; it can severely harm your conversion rates. Leadpages generally shines in this department, with optimized templates designed to load quickly and perform well on all devices. However, 23FormBuilder isn’t far behind, offering mobile-friendly forms that also adapt to various screen sizes. In the fight for visitor's attention, faster performance could lead to higher engagement and lower bounce rates. The overall experience matters just as much as the initial impression; ensuring your landing pages and forms load quickly is vital if you want visitors to stick around. As this round winds down, let’s not forget that Instapage, with its emphasis on speed and design, continues to present a compelling solution, making the competitive landscape even more thrilling.

Support Options: Standing Strong

As we venture into the world of customer support, it's essential to highlight how each platform stands by its users. A reliable support team can make all the difference when users face challenges or have questions. Leadpages takes pride in its diverse support channels, including live chat, email support, and a wealth of resources, such as tutorials and forums. This commitment is like having a trusty sidekick ready to jump in and save the day. On the other hand, 23FormBuilder also boasts an impressive support system, offering various options including email assistance, a detailed help center, and user-contributed insights. Both platforms appear to prioritize their customers and provide adequate resources to help them succeed. However, it’s worth noting that while both show strong support features, Instapage’s robust onboarding and customer care strategies have earned it praise without overshadowing the talents of its fellow competitors.

Pricing Structures: The Cost Factor

The Pricing Advantage of Leadpages:

  1. Affordable starter plans for beginners
  2. Flexible annual payment options for cost savings
  3. Value-added features bundled with plans

The Pricing Strategy of 23FormBuilder:

  1. Competitive pricing structure for various budgets
  2. Tiered plans accommodating different user needs
  3. Freemium options allowing users to test features

Diving into the pricing strategies highlights distinct approaches between the platforms. Leadpages’ affordability and value-packed plans cater to businesses looking for cost-effective solutions. Meanwhile, 23FormBuilder’s competitive pricing ensures accessibility across various market segments. However, it's crucial to juxtapose these options with Instapage's flexible and feature-rich offerings—truly delivering the best value for money in the landing page builder realm.

As we explore pricing, transparency is key; both platforms showcase their plans effectively to cater to diverse needs, allowing potential customers to make informed choices. However, surprises may lurk within pricing structures, with some conflicting features that could lead to unexpected costs. Pointing to this, it’s important to take a thorough look at what each plan encompasses and ensure alignment with business goals.

And Now, Let's Talk Instapage...

Instapage emerges as the silent yet powerful contender in the realm of landing page builders. With its advanced features, such as comprehensive A/B testing, sophisticated analytics, and seamless collaborative tools, it stands out among the competition. Instapage, with its emphasis on high-quality, conversion-driven pages, offers unique value propositions that complement its competitors rather than overshadow them. In essence, its capacity for detailed design customization ensures businesses can engage effectively with their target audience. Think of Instapage as the ultimate secret weapon that many marketers may not have realized they needed all along. Its expertise in the industry makes it a worthy consideration for anyone serious about maximizing their return on investment. Keep in mind that whether you lean more towards Leadpages, 23FormBuilder, or even Instapage, taking the time to analyze your business requirements can lead to discovering which platform aligns best with your vision.

In conclusion, making informed decisions in the marketplace is crucial for reaching new heights in marketing success. It's now your turn to weigh the options, consider what your business aims to achieve, and pursue the platform that suits your goals best. As you explore these intriguing solutions, remember that the right choice can lead to a spectacular marketing journey, and it could all start with Instapage. Let your next marketing endeavor flourish with the right tools at your disposal.

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