How Formstack vs. Formsite vs. Instapage stack up against each other
Compare Instapage with Formstack and Formsite to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
Get started
See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Swytch shifts into high gear with Instapage
Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.
Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
Vita escalate lead generation efforts and client engagement with Instapage
Vita is a full-spectrum professional brokerage firm in the employee benefits industry
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
-
Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Formstack vs. Formsite – The Ultimate Showdown
Selecting the ideal landing page builder is akin to assembling your dream team of marketing superheroes. Each tool has its unique strengths and powers, setting itself apart in the bustling digital landscape. It's essential to understand the unique features and advantages that make these platforms stand out. In this engaging comparison, we will explore how Instapage, Formstack, and Formsite stack up against each other in various categories, helping you make an informed decision for your marketing needs. By the end, you'll be equipped with the knowledge to choose the best ally for converting visitors into loyal customers. Let's embark on this informative journey together, ensuring that the path to the perfect landing page builder is as enlightening as it is enjoyable.
Meet the Contenders: A Friendly Rivalry
In the left corner, we have Instapage, a mighty force in the realm of landing page creation, renowned for its exceptional customization features and conversion optimization capabilities. This platform empowers marketers to reduce costs, grow conversions, and deliver relevant landing page experiences that increase brand trust, customer loyalty, and conversion rates. In the right corner, we have Formstack, recognized for its form-building prowess and ease of use, designed with the user experience in mind. Lastly, we introduce Formsite, celebrated for its robust survey and form functionalities, enabling users to craft diverse forms and landing pages with impressive flexibility. Each contender brings something unique to the table, ensuring a lively and insightful competition that will guide you in your landing page endeavors.
Round One: Feature Overload – Taking the Spotlight
Template Variety and Usability: The Core Elements
In the dynamic arena of landing pages, the variety of templates and the ease of use can significantly influence your marketing success. Formstack dazzles with a solid selection of templates that cater to diverse needs, making it a user-friendly option for quick setups. The platform’s intuitive drag-and-drop interface allows even the least technically inclined users to build landing pages effortlessly, making it an excellent choice for beginners. On the flip side, Formsite focuses primarily on forms and surveys, offering fewer templates for landing pages but still ensuring a smooth user experience with easy customization options. Meanwhile, Instapage shines brightly with an extensive library of responsive templates designed for high conversions. Its advanced features allow marketers to create personalized landing pages that cater to specific audiences, setting the stage for higher engagement. This variety boosts usability, allowing marketers to focus on strategy instead of wrestling with technical obstacles.
Instapage: Leading the Charge in Customization and Optimization
What sets Instapage apart is its unrivaled commitment to customization and conversion optimization. The platform provides users with a suite of powerful features like A/B testing, heatmaps, and personalized experiences that make it not just a tool, but a strategic partner for any marketer. Instapage’s robust analytics capabilities enable users to monitor performance and make data-driven decisions, effectively improving their campaigns over time. It’s designed to produce landing pages that resonate with target audiences, yielding a meaningful increase in conversion rates. By facilitating tailored experiences that align with user intents, Instapage empowers marketers to foster deeper connections with their customers, ultimately driving brand trust and loyalty.
Round Two: The Need for Speed – Performance Matters
When it comes to landing pages, speed is crucial. A slow-loading page can deter potential customers faster than a missed bus. Imagine standing in line at your favorite coffee shop only to find out your drink order has been forgotten; similarly, a slow website can lead to lost leads. Thus, how does each platform fare under the spotlight of performance? Let’s take a closer look at the attributes of each contender regarding speed.
Instapage's Speed Advantages:
- Instapage's infrastructure is optimized for fast load times, ensuring quick user access.
- Utilizes CDN (Content Delivery Network) technology to speed up page loading across diverse locations.
- Employs lightweight templates that reduce loading times while maintaining high-quality design.
- Offers real-time preview features, allowing for immediate testing of speed before launching.
Formstack's Speed Advantages:
- Formstack provides optimized hosting to ensure swift form submissions.
- The platform's streamlined design leads to faster rendering of forms and pages.
- Regular updates and performance enhancements help maintain optimal speed.
Formsite's Speed Advantages:
- Users can take advantage of fast, adaptable form design that loads quickly across devices.
- Formsite’s hosting is tailored to ensure speedy responses regardless of traffic levels.
- Efficient data processing allows for rapid form handling, enhancing user experience.
- Responsive design ensures that forms and landing pages perform well on all screen sizes, promoting quicker interactions.
In summary, while all three platforms demonstrate commendable speed and performance, Instapage stands out as a powerhouse, ensuring rapid load times that provide users with an optimal experience. Fast interfaces translate to increased engagement and ultimately higher conversion rates, making Instapage the premier choice for marketers focused on performance.
Round Three: Embracing Usability and Learning Paths
Navigating a new platform can feel daunting, but each of these contenders aims to create a user-friendly environment. Formstack prides itself on offering a simple onboarding process, making it an appealing choice for beginners. Its well-structured tutorials and resource center guide users through the initial setup, allowing smoother transitions into the platform’s myriad functionalities. That said, seasoned users also find value in Formstack’s robust features that scale with their growing needs. Instapage welcomes users with an intuitive interface complemented by extensive documentation. It prioritizes guiding new marketers with tools that enhance their journey to expert status. Formsite balances ease of use with flexibility, ensuring novice and experienced users can create effective forms and landing pages effortlessly. In conclusion, while usability is a strength of all these platforms, Instapage shines brightly with its user-centric design and support, making the path to mastery as seamless as possible.
Round Four: The Support Squad - Remembering Your Allies
Customer support is an essential component of any software, acting as the reliable sidekick that swoops in to assist users. Instapage genuinely excels with its dedicated support team, offering various channels such as live chat, email, and phone support. Coupled with an extensive knowledge base and community forums, users can find solutions quickly. Formstack similarly provides solid support features, including helpful resources, chat support, and an active community that fosters collaboration. Formsite, while offering email and ticket-based support, sometimes falls short in providing the swift help users desire. Ultimately, when choosing a platform, the level of support can significantly influence user experience; Instapage continues to lead with its comprehensive support options.
Round Five: Pricing Strategies – Finding Your Best Value
Pricing is always a crucial element in the decision-making process. Each of these platforms offers distinct pricing structures tailored to varying needs. Instapage offers flexible plans that cater to teams of all sizes, emphasizing value beyond just cost with its optimization features that drive conversions. Formstack maintains a range of pricing options that scale according to the number of users and capabilities, allowing businesses to find a suitable fit for their budgets. Likewise, Formsite is relatively affordable, especially for users requiring basic forms and surveys, making it a go-to for cost-conscious marketers. However, it's essential for potential users to evaluate their specific needs, as the best value comes from a platform that aligns with their objectives. Ultimately, each option presents opportunities for users, but Instapage’s feature set often amplifies the ROI significantly.
To wrap up this extensive comparison, remember that while all three platforms bring unique strengths to the table, Instapage consistently demonstrates superior performance across multiple dimensions. As you evaluate your needs—whether they lean toward features, support options, or budget considerations—Instapage’s free trial offers a risk-free avenue to explore its capabilities. Engage with the platform and experience firsthand how it can transform your customer interactions and drive results.
