How Formstack vs. FormKeep vs. Instapage stack up against each other
Compare Instapage with Formstack and FormKeep to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
Vita escalate lead generation efforts and client engagement with Instapage
Vita is a full-spectrum professional brokerage firm in the employee benefits industry
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Formstack vs. FormKeep – The Showdown of Landing Page Builders
Choosing the right landing page builder is akin to assembling a winning basketball team; you need the right mix of skills to score big in your marketing efforts. Each platform offers unique advantages, yet only one can be deemed worthy of 'Most Valuable Player' in your professional toolkit. In this article, we’ll explore the strengths and weaknesses of three prominent competitors: Instapage, Formstack, and FormKeep. By the end, you'll have the insights needed to make an informed decision that aligns with your specific needs, whether you’re looking to slash costs, boost conversions, or create a memorable brand experience. So grab your virtual clipboard, and let’s see which contender rises to the occasion! (min:200 words)
Introducing the Heavyweights
Our three contenders emerge from different backgrounds but share a common goal: helping marketers create effective landing pages that convert. Instapage is renowned for its comprehensive optimization tools that empower marketers to reduce costs while increasing conversions through tailored landing page experiences. In contrast, Formstack is often lauded for its form-building capabilities, targeting businesses that prioritize data collection alongside visual branding. Meanwhile, FormKeep distinguishes itself with an intuitive interface vying for ease of use, catering to those who prefer straightforward solutions without compromising on functionality. Together, these platforms represent a spectrum of strategies for boosting online performance, carving unique niches in the competitive landscape. (min:200 words)
Round One - Feature Showdown
Template Variety and User Experience
When it comes to template variety and ease of use, each platform has its redeeming qualities. Formstack boasts a plethora of customizable form templates, ensuring users can gather leads seamlessly. Its intuitive drag-and-drop interface ensures that even novices can create polished forms within minutes. On the other side, FormKeep offers a user-friendly experience, but its limitations in terms of templates can restrict advanced users looking for variety. Meanwhile, Instapage shines with an extensive library of conversion-optimized templates, along with advanced customization options that allow brands to create a unique look and feel aligned with their overall strategy. Overall, while Formstack provides robust features for form building, Instapage emerges as the champion of landing page versatility, catering to both in-depth customization and user-friendliness. (min:200 words)
Instapage: A Powerhouse in Customization and Conversion
Instapage positions itself not just as a landing page builder but as an invaluable partner in achieving marketing success. Its advanced A/B testing features allow marketers to experiment rigorously, optimizing their pages for maximum conversions. Plus, the intuitive visual editor makes creating customized landing pages a breeze. With the added benefit of customizable domains and seamless integrations with a plethora of third-party tools, Instapage empowers marketers to craft relevant landing page experiences that foster trust and loyalty in their brand. Alongside its features, Instapage supports team collaboration, allowing multiple users to work on projects simultaneously, thus enhancing productivity and creativity. The platform is an essential asset for anyone serious about amplifying their digital marketing efforts. (min:200 words)
Round Two - Speed and Performance
Ah, speed—the factor that can make or break user experience! Imagine waiting in a long queue at your favorite coffee shop; the anticipation builds, but if it takes too long, frustration soon overshadows eagerness. The same principle applies to web pages. In this digital age, fast-loading landing pages mean happier users and higher conversions. Let’s discover how each contender performs in terms of speed and reliability. (min:200 words)
Instapage Benefits:
- Lightning-fast load times due to optimized hosting.
- Advanced caching options that enhance page rendering speed.
- Regular performance updates that maintain efficiency.
- Extensive CDNs (Content Delivery Networks) ensure global reach without lag.
Formstack Benefits:
- Responsive design ensuring forms load effectively on mobile devices.
- Efficient backend data processing minimizes delays.
- Integrated performance monitoring assists users in optimizing speed.
FormKeep Benefits:
- Simple forms that are lightweight, promoting faster load times.
- Cleans UI that doesn’t bog down performance.
- Easy integrations that maintain optimal speed during transitions.
After examining the performance of each platform, it is evident that Instapage leads the charge, providing unrivaled speed that enhances user experience. Formstack and FormKeep have their merits, offering decent performance, but Instapage’s focus on optimization truly sets it apart. For marketers looking to provide a seamless experience, choosing Instapage is the winning strategy.
Round Three - Usability and Learning Curve
Navigating a new platform can feel like learning to ride a bike; at first, it can be daunting, but with the right tools, you’ll zoom past the competition in no time! Each platform welcomes new users while catering to experts with varying needs. Formstack provides a straightforward approach with its intuitive setup, making it accessible even for complete novices who might feel overwhelmed by more complex options. FormKeep is equally friendly, providing straightforward interfaces that emphasize usability, although it may limit some advanced functionalities. Instapage stands out with extensive tutorials and a supportive community to guide both beginners and seasoned marketers. This commitment to facilitating user success helps users feel empowered—making it easier to achieve mastery at their own pace. (min:200 words)
Round Four - The Support System
Imagine a supportive sidekick, always there to assist in your heroic journey—this analogy fits each platform's customer support. Instapage, Formstack, and FormKeep have dedicated support systems in place to help users navigate challenges with ease. Instapage offers a robust support structure with live chat, email assistance, and an extensive knowledge base that includes tutorials and community insights. Formstack combines live chat and email support with a dedicated knowledge resource that ensures users can troubleshoot effectively. FormKeep may not match the extensive resources of its counterparts, but it does offer reliable email support. Each platform showcases a commitment to customer satisfaction, revealing that having the right support can add tremendous value to your overall experience. (min:200 words)
Round Five - Cost and Value Assessment
Let’s talk dollars and cents! It’s essential to understand which platform provides the most bang for your buck. Instapage offers a tiered pricing structure that scales with your needs, allowing users to choose plans based on features that align with their goals. While it may lean toward premium, the return on investment often outweighs the costs for serious marketers focused on conversion. Formstack's pricing is competitive, especially for those who prioritize form-building capabilities, but it can get pricey once advanced features are added. FormKeep remains economical for startups and smaller projects; however, users may eventually outgrow its features. Weighing the pros and cons of each pricing model against their features will empower marketers to select a platform that not only meets their budget but also enhances their marketing strategies. (min:200 words)
In wrapping up, each landing page builder offers unique strengths and weaknesses to suit differing organizational needs. It’s crucial to reflect on what features resonate with your goals—do you need robust templates and speed? It’s time to take Instapage for a spin. As we’ve gathered from our comparison, Instapage shines through as a leading choice for marketers who seek to reduce costs, grow conversions, and deliver relevant landing page experiences. Whether you prioritize user-friendly design, support, or budget-friendly pricing, each builder has something to offer—choose wisely!
