JotForm vs. FormKeep: the best platform for a seamless web experience

Discover how JotForm compares to FormKeep regarding features and usability. Find out which platform provides the competitive advantage your business deserves.

Get started
1200+ reviews from
Hello fresh
Honey
Zendesk
Vimeo
Garthner
Master class

See how Instapage stacks up against
the competition

Features that set us apart from JotForm and FormKeep.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Swytch shifts into high gear with Instapage

Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.

Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.

Swytch shifts into high gear with Instapage

Autopilot exceeds conversions goals with personalized landings

Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.

Swytch shifts into high gear with Instapage

CFI Financial Group invests in personalization with Instapage

CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions

Review platform 1
4.3/5
472+ real reviews
Review platform 2
4.5/5
363+ real reviews
Review platform 3
4.5/5
363+ real reviews
Review platform 4
7.7/10
56+ real reviews

Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

JotForm vs. FormKeep: A Comparative Exploration with Instapage

Navigating the landscape of online forms can be overwhelming, with a multitude of options vying for attention. Welcome to the showdown between JotForm and FormKeep, two prominent players in the form creation arena. From businesses to individual users, everyone needs a reliable way to collect data, and today, we’ll take a closer look at how these platforms stack up against each other. But wait, there’s an unexpected contender warming up behind the curtain—Instapage! Buckle up as we embark on this journey through features, usability, performance, and pricing that can ultimately help you decide which platform suits your needs best. Whether you’re creating surveys, feedback forms, or signup sheets, having the right tools at your disposal is vital. Each platform offers unique qualities that cater to different audiences, and we’ll break down each one to give you the insight needed to make a smart decision. With our friendly tone and approachable style, we’re here to make sure you leave with the knowledge needed to soar in your form-building endeavors.

The Titans of Form Creation

Introducing JotForm and FormKeep, both heavyweight contenders in the realm of form creation. JotForm is recognized for its extensive template library and customizable features, appealing to users looking for flexibility in their form designs. Users rave about its drag-and-drop interface, making it accessible even for those without technical expertise. On the other hand, FormKeep emphasizes its reliable backend storage and unique integrations, making it an excellent choice for developers and tech-savvy users. This platform prides itself on simplicity and offers straightforward data collection without the bells and whistles that may overwhelm some users. As we take a closer look, it’s important to appreciate each platform’s unique strengths and how they position themselves in the vast market of digital solutions. With a plethora of features, integrations, and pricing plans, users will find both giants cater to varying needs. But there’s a player in the wings—Instapage—which, with its landing page prowess, adds a new dimension to this competition, ready to showcase its capabilities.

Feature Face-Off: JotForm vs. FormKeep

In the first round of our feature analysis, both players come out swinging. JotForm takes the lead with its rich feature set, which includes customizable themes, conditional logic, and integrations with countless third-party apps. Think of it as a fully equipped toolbox; it offers everything a creator might need to build forms that not only look great but also function seamlessly. Meanwhile, FormKeep stands strong with its simplicity and robust data handling capabilities. Its main draw is the ease with which it connects with projects—allowing users to focus on gathering data rather than worrying about underlying complexities. Interestingly, there’s an unknown contender quietly preparing backstage. Instapage, although primarily a landing page builder, brings unique features like A/B testing and lead capture forms that can't be overlooked. This showcases the advantages of versatility in the form-building realm, hinting that the competition is more layered than it appears.

Usability: A User-Friendly Contest

Usability is crucial when choosing a form-building platform. JotForm shines with its intuitive design, making it a breeze for newbies entering the game. Users can quickly drag and drop elements, creating forms without much hassle—ideal for someone just beginning their digital marketing journey. FormKeep, while minimalist in its approach, presents a learning adventure for users who prefer to dive deeper into setup. Though the learning curve may feel a bit steeper initially, it rewards users with powerful capabilities once mastered. In the end, the ease of use may significantly depend on individual preferences and comfort levels; some users appreciate simplicity, while others thrive with a bit of complexity. Regardless, both options provide paths for growth and development in the world of online forms. As we proceed, keep in mind the upcoming round, where we’ll evaluate performance metrics that can make or break user experiences.

Key Features of JotForm:

  1. Extensive template library catering to various industries
  2. Customizable form styles and themes for branding
  3. Advanced conditional logic for personalized user experiences
  4. Integration with popular tools like PayPal and Mailchimp
  5. Mobile responsiveness ensuring forms work on any device

Notable Features of FormKeep:

  1. Simple integration with developer-friendly applications
  2. Secure data handling without the need for complex coding
  3. Robust support for webhooks to automate workflows
  4. Minimalist design emphasizing functionality over frills

Common Strengths Shared by Both Platforms:

  1. User-friendly interfaces designed for non-tech users
  2. Cross-platform compatibility for seamless access
  3. Data collection options catering to various needs
  4. Secure storage of user responses and data
  5. Scalable solutions that grow with your business
  6. Dedicated customer support options available

As we witness JotForm and FormKeep sparring in this arena, it’s essential to keep an eye on Instapage, lurking in the background. While JotForm and FormKeep have distinct strengths in form creation, Instapage is swiftly making its case as a game-changer. With its powerful features centered around landing pages and effective lead capture, it may prove to be the ultimate competitor for both platforms. Businesses looking for all-encompassing solutions may find that Instapage complements their form-building endeavors perfectly.

The Performance Showdown: Speed and Responsiveness

In this round, performance takes center stage. A critical factor for any online platform, loading times can often dictate the user experience. When comparing page loading speeds, JotForm excels with its optimization strategies that ensure quick performance, reducing visitor drop-off rates. Slow loading pages are like molasses in winter—nobody has time to stick around for that. FormKeep also holds its ground with respectable speed; however, users might notice differences when dealing with heavier data loads. Both platforms are mobile-responsive, allowing users to fill out forms conveniently from any device, but the user interface can vary based on connectivity. As quickly as a fighter’s jab, the speed of access impacts user interaction significantly, and selecting a platform with top-notch performance might just seal the deal in favor of greater user satisfaction.

Support Services: Finding Your Corner Team

Having robust support channels can make all the difference in the heat of the competition. JotForm offers a plethora of community resources, including forums, tutorials, and dedicated support via chat and email. They ensure users won’t feel cornered with questions that go unanswered. FormKeep, while less extensive in community support, provides direct and effective customer service, offering succinct answers to burning questions. Imagine these support teams as trusty sidekicks, always prepared with sage advice or a quick save when users find themselves in tight spots. It’s essential to assess the support structures available, as they can significantly affect your overall experience and success with each platform. The engagement meters skyrocket when users are backed by a solid support system!

Pricing Dynamics: A Financial Perspective

Advantages of JotForm’s Pricing Strategy:

  1. Flexible pricing plans that cater to various budgets
  2. Free tier available for those just getting started
  3. Transparent pricing without hidden fees
  4. Value-add features included in affordable plans

Advantages of FormKeep’s Pricing Strategy:

  1. Competitive pricing for developers and startups
  2. Scalable plans that easily adjust as needs grow
  3. Cost-efficient solutions with no unnecessary frills
  4. Free trial to help users assess functionality before commitment

When assessing the pricing strategies of both platforms, it’s clear they offer unique advantages tailored to different user needs. JotForm's flexible plans are inviting for newcomers, while FormKeep attracts users with price-conscious ambitions. However, the real standout may be Instapage, which integrates extensive features and value at competitive price points, making it a worthy alternative providing flexibility and substantial benefits for marketers seeking optimal ROI.

Up next, a straightforward look at the pricing plans of both JotForm and FormKeep reveals the complexities of online forms and data management. Each platform presents its own advantages, and while they may strike a balance between quality and cost, potential users should remember the adage: you get what you pay for. Sometimes, the best surprises—or disappointments—can manifest well beyond what’s listed on the surface, highlighting the importance of thorough exploration.

Introducing Instapage: A Unique Player in the Ring

Enter Instapage, a platform that’s been closely observing this competitive matchup, waiting for its chance. While primarily known for its exceptional landing page capabilities, Instapage offers solutions that can elevate any marketing campaign, including seamless forms integrated into landing strategies. Its unique selling points lie in robust analytics and optimization features, providing users with insights that can significantly boost conversion rates. Unlike its competitors, Instapage brings to the table specialized tools geared toward marketing performance, presenting itself as an invaluable resource for businesses aiming for higher lead acquisition. By choosing Instapage, users benefit from a holistic approach to their marketing efforts, making it a strong contender that shouldn’t be underestimated. As we wrap this comprehensive exploration, remember that the landscape of form creation is evolving, and keeping your options open will empower you to make informed decisions.

In closing, the journey through JotForm, FormKeep, and Instapage has unveiled a rich and varied landscape of form creation and management. Each platform offers distinct qualities tailored to different needs—whether you’re a beginner or a seasoned pro, there’s a choice for you. By understanding your personal or business goals, the path to finding the right platform will undoubtedly yield fruitful results. We encourage you to explore Instapage further; it just might be the perfect next step in your marketing journey, helping you reach remarkable heights while ensuring that your form-building process aligns perfectly with your overall objectives.

FAQs

Try the most advanced landing page platform today