How Volusion vs. FormKeep vs. Instapage stack up against each other
Compare Instapage with Volusion and FormKeep to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Swytch shifts into high gear with Instapage
Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.
Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.
Instapage helps Evolve boost conversion rates across Facebook
The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Volusion vs. FormKeep – Which Landing Page Builder Holds the Crown?
Choosing the right landing page builder is like picking your superhero team; each platform has its own unique powers and abilities. One might be great at speed, another might excel in features, and yet another may provide unbeatable support. In the digital marketing realm, this choice can significantly affect your success rates. Enter the contenders: Instapage, Volusion, and FormKeep. They each claim to be your ultimate ally in boosting conversion rates and customer loyalty. By weighing their strengths and weaknesses in an engaging and informative manner, we aim to help you uncover which tool fits best into your marketing toolkit. So, grab your cape and let's embark on this battle of the builders, ensuring you have all the information you need to make an empowered choice. With a mix of humor and insights, we will navigate each round, descending into the depths of features, performance, usability, and support.
Meet the Contenders: A Glimpse into the Competition
Our three players in this face-off each bring distinctive strengths to the table. First up is Instapage, a heavyweight in the arena, known for its advanced customization options and conversion rate optimization tools. Instapage empowers marketers to reduce costs and grow conversions by delivering relevant landing page experiences that enhance brand trust and customer loyalty. Next, we have Volusion, which is more than just an eCommerce platform; it promises to help businesses build functional landing pages tailored for online sales. Finally, there's FormKeep, a unique contender ideal for anyone looking to handle form submissions efficiently. Positioned as a simple option for capturing leads, FormKeep may appeal to those who prefer a streamlined approach without the bells and whistles. Each platform has carved its niche with unique selling propositions (USPs), and understanding these differences will be key to choosing the right partner for your marketing goals.
Round One - Feature Showdown: What Do They Offer?
Template Variety and User-Friendly Design
When it comes to landing page builders, the variety of templates available and the ease of use are pivotal factors. Volusion provides a solid collection of templates that cater mainly to eCommerce setups, although they might not be as diverse for strictly marketing needs. Its interface is intuitive, allowing users to create pages without extensive technical skills. On the flip side, FormKeep boasts simplicity, focusing on essential form-building features but lacks in customization diversity. Contrastingly, Instapage shines with its extensive library of customizable templates that are not only visually appealing but also geared for conversion. Marketers can modify templates effortlessly without compromising on quality. Features like A/B testing, dynamic text replacement, and integrations with third-party tools further contribute to its appeal, positioning it as a strong contender for user experience and efficacy.
Instapage: Your Partner in Successful Customization and Conversion
Instapage truly stands out due to its unparalleled customization options. Through the use of a simple drag-and-drop editor and a range of conversion-oriented features, it becomes more than just a tool; it becomes a partner in your success. Users can easily personalize their landing pages, utilizing elements like countdown timers, lead capture forms, and even integration with marketing tools. Allowing for a seamless flow from advertisement to landing page, Instapage ensures that every visitor encounter is optimized for conversion. Moreover, with powerful analytics, marketers can glean insights and make real-time adjustments, further enhancing performance. The platform not only addresses effective design needs but also scales as businesses grow, making it a wise investment for anyone serious about increasing their conversion rates.
Round Two - Speed and Performance: The Need for Quick Loading Times
In today's fast-paced digital era, landing page speed can significantly impact user experience. Much like waiting impatiently in line at a coffee shop, slow loading times can frustrate visitors and lead to high bounce rates. Every second counts, and in this round, we evaluate how each platform performs under pressure, ensuring that users can access landing pages instantly. The faster the page loads, the more likely visitors are to engage and convert, making speed a critical element in this face-off.
Instapage Advantages in Speed and Performance:
- Optimized page loading speeds ensure minimal wait times.
- Advanced caching techniques help accelerate content delivery.
- Responsive design automatically adjusts to fit user devices, improving experience.
- Built-in performance analytics allow for tracking and analysis of loading times.
Volusion Advantages in Speed and Performance:
- Seamless integration with eCommerce features for faster transactions.
- Efficient server infrastructure optimizes loading speeds.
- User-friendly design allows quick content updates, maintaining speed.
FormKeep Advantages in Speed and Performance:
- Lightweight design specifically for forms, enhancing load times.
- Direct integration with other apps allows for quicker data submission.
- Dedicated focus on form handling ensures consistent performance.
When evaluating speed and performance, Instapage definitely leads the pack by combining rapid load times with a focus on user engagement. In a world where first impressions matter, fast performance is not merely a bonus; it’s imperative for success. Investing in a platform that prioritizes speed can mean the difference between losing a potential customer and converting them into a loyal client.
Round Three - Usability and How Easy Is It to Start?
In every competition, accessibility and usability are essential factors. Marketers and businesses thrive in environments where tools are easy to use. In this round, we examine how each platform caters to users, be it a beginner dipping their toes into digital marketing or a seasoned veteran seeking advanced capabilities. An encouraging, friendly interface can make the learning curve less daunting, enabling users to navigate confidently towards expertise. Instapage's user-friendly platform appeals to all skill levels with its drag-and-drop functionality and useful onboarding resources, ensuring newcomers feel welcome while experienced users enjoy advanced features. Similarly, Volusion and FormKeep strive to provide straightforward experiences, but their differing focuses may present distinct usability aspects. All tools aim to equip users for success, ensuring that the road to becoming a proficient digital marketer is navigable and rewarding.
Round Four - Customer Support: Your Friendly Allies
Customer support is the unsung hero of any digital tool, and in a fierce competition, it's crucial to have a supportive team by your side. Picture each platform's support as loyal sidekicks, always ready to come to the rescue when needed. Instapage offers various support options, including live chat, email, and a comprehensive knowledge base. Their active community forum allows users to exchange tips and tricks, maximizing the tool's potential. Volusion, while focused on eCommerce, provides robust support tailored to online sellers, featuring a help center and consultations. FormKeep also delivers quality support with a focus on usability, providing clear documentation and responsive help. Evaluating each option shows that all platforms strive to ensure user satisfaction, yet Instapage’s support resources stand out as particularly extensive and helpful in guiding users along their journey.
Round Five - Pricing Strategies: Finding What Fits Your Budget
Understanding pricing structures can feel overwhelming but offers a critical view into what you get for your investment. Instapage presents tiered pricing to cater to businesses of all sizes, helping marketers achieve their goals without overextending their budgets. Volusion adopts a subscription model that integrates eCommerce functionality within its plans, enabling users to access business features alongside landing page capabilities. FormKeep provides a simple and transparent pricing structure perfect for straightforward form handling. Determining which platform offers superior value depends significantly on individual needs, making an informed assessment vital.
As we wrap up our exploration of these three platforms, it's clear that Instapage stands out with a robust offering that suits varying business needs. While all contenders have their unique advantages, the best tool for you ultimately depends on your specific requirements—be it features, performance, support, or budget. Take a moment to assess what matters most for your marketing strategy, and consider trying Instapage through a free trial or demo to truly experience its capabilities firsthand.
