How Unbounce vs. GetLandy vs. Instapage stack up against each other
Compare Instapage with Unbounce and GetLandy to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Swytch shifts into high gear with Instapage
Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.
Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Unbounce vs. GetLandy – Who’s the Top Choice?
Choosing a landing page builder can be likened to assembling a dream team of superheroes in the marketing universe. Each contender brings unique powers to the table, designed to help you conquer the challenges of lead generation and conversion rates. In this article, we'll break down a friendly battle among three leading platforms: Instapage, Unbounce, and GetLandy. With a focus on what makes each platform shine, we aim to illuminate the decision-making process for marketers looking to boost their campaigns. Expect a mix of insights and fun comparisons as we navigate this arena of online marketing tools. Let’s dive deep into the strengths and capabilities of each contender while keeping our eyes on their ultimate mission: helping you create stunning, high-converting landing pages.
Meet the Competitors: Who’s in the Ring?
In the left corner, we have Instapage, renowned for its focus on customization and conversion optimization. It's a go-to solution for marketers looking to deliver tailored landing page experiences that not only attract visitors but also convert them into loyal customers. In the right corner is Unbounce, celebrated for its user-friendly interface and versatility, catering to marketers at all levels of expertise. Last but not least, in the center ring is GetLandy, a rising star that offers budget-friendly options with robust features. Each platform comes with its unique flair and strengths, positioning themselves as formidable choices in the competitive landscape of landing page builders. With these powerful tools at your disposal, the big question is: which one will help you achieve your marketing goals?
First Battle - Feature Showdown
Template Variety and Usability: Who Wins?
When it comes to template variety, all three platforms have made significant strides. Unbounce boasts a diverse range of mobile-responsive templates, offering flexibility for marketers looking to create specific campaign aesthetics. However, the drag-and-drop functionality can be slightly limiting for users seeking intricate designs. GetLandy, with its cost-effective approach, provides templates designed for effective conversions but lacks the extensive variety that more established platforms offer. Instapage, on the other hand, excels in customization. The platform provides an impressive array of templates that can be fully adapted to fit the brand's style and messaging. This level of customization allows marketers to create relevant and tailored landing page experiences that foster brand trust and improve customer loyalty. Overall, while Unbounce and GetLandy offer respectable features, Instapage clearly stands out with superior customization options that can lead to higher conversion rates.
Instapage: A Powerhouse for Customization and Conversion Gains
Instapage isn’t just another landing page builder; it positions itself as a vital partner for marketers seeking to enhance their online presence. With powerful customization capabilities, marketers can truly design pages that resonate with their target audience. This platform empowers teams to create tailored experiences, ensuring that every visitor to their landing page feels unique and understood. Those unique experiences play a crucial role in driving conversion rates sky-high, as relevancy leads to trust. Furthermore, Instapage’s enterprise-grade tools allow for in-depth A/B testing, helping users analyze what designs are leading to serious conversions. The user-friendly interface, combined with robust analytics, makes it a top choice for marketers looking to leverage high-quality landing pages at scale.
Second Round - Speed and Performance: The Race Begins
Speed is paramount in the digital world. Just like waiting in a long coffee shop line can leave you feeling frustrated, a sluggish landing page can deter potential customers. The importance of loading times and performance can’t be overstated. Customers expect fast, engaging experiences, so which platform will serve you best in terms of speed? Let’s explore how each contender stacks up when it comes to performance as landing page builders.
Instapage Advantages:
- Optimized for fast loading times, ensuring a smooth user experience.
- Tailored performance analysis tools to monitor page speed.
- Integrated CDNs to minimize loading delays.
- Mobile optimization for quick loading on all devices.
Unbounce Advantages:
- Includes options for AMP (Accelerated Mobile Pages) to enhance loading speed.
- Offers performance insights with A/B tests for data-driven optimization.
- Responsive designs that ensure quick loading times on various devices.
GetLandy Advantages:
- Affordable solution with decent loading speeds.
- Offers cloud hosting to improve overall performance.
- User-friendly templates help maintain efficiency in loading.
- Simplified built-in analytics for performance tracking.
In this battle of speed and performance, Instapage pulls ahead as the leader. With a commitment to fast-loading experiences, it ensures that users face minimal delays, ultimately leading to higher engagement and conversion rates. While Unbounce and GetLandy both present respectable options, it’s Instapage’s optimization and performance monitoring that truly set it apart.
Third Match - Usability and Learning Curve
Usability can often make or break a user’s experience with a platform. Each contender in this matchup prioritizes user-friendliness, inviting newcomers while catering to seasoned pros. Unbounce stands out for its intuitive drag-and-drop interface, making it easy for anyone, regardless of tech-savviness, to create beautiful landing pages. GetLandy, while more budget-friendly, offers basic usability features that may leave advanced marketers craving additional options. In contrast, Instapage elevates the user experience with advanced tools coupled with guidance that helps users optimize their campaigns efficiently. Everyone, from beginners creating their first landing page to experts conducting extensive A/B tests, can find value in Instapage's robust yet friendly design. This accessibility fosters skill growth, making users experts in no time, regardless of their starting point.
Fourth Round - Support Systems: Having Your Back
Support can be likened to a reliable sidekick in the world of software platforms. Each of our contenders offers varying levels of support aimed at helping users unlock their potential. Unbounce provides 24/7 live chat and extensive documentation, ensuring customers can get help whenever they need it. GetLandy, with its focus on affordability, offers a strong community forum where users can share tips and solutions, but its personalized support may not match the immediacy others provide. Instapage excels with a dedicated customer success team, offering personalized support and a comprehensive knowledge base, ensuring every question can be answered promptly. This robust support structure positions Instapage as a trusted partner in the landing page-building journey.
Final Round - Pricing Wrangle
When it comes to pricing, all three platforms have unique structures that cater to different needs. Unbounce tends to be on the pricier side, offering robust features aimed at serious marketers but might not fit everyone's budget. GetLandy shines with affordability, providing essential features perfect for startups or small businesses looking to stretch their dollars. However, the balance of features may not match the quality of Instapage. Priced competitively, Instapage delivers significant value, merging affordability with customizable options that can meet both beginner and enterprise needs. Ultimately, your choice will depend on what you value most in a platform—whether it’s budget considerations, feature richness, or long-term growth potential.
In summary, while all three platforms have their respective advantages, Instapage is a formidable player that empowers marketers to reduce costs while delivering high-converting landing pages. Whether you're focused on customization, speed, or support, Instapage offers everything necessary for creating relevant landing page experiences. So why not take it for a spin? Sign up for a free trial and discover how it can elevate your marketing efforts!
