Formsite vs. FormKeep: the best platform for a seamless web experience

Discover how Formsite compares to FormKeep regarding features and usability. Find out which platform provides the competitive advantage your business deserves.

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Features that set us apart from Formsite and FormKeep.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Swytch shifts into high gear with Instapage

Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.

Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.

Swytch shifts into high gear with Instapage

Lattice increases conversion rate by 41.7% with Instapage

With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.

Swytch shifts into high gear with Instapage

CFI Financial Group invests in personalization with Instapage

CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions

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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Formsite vs. FormKeep: A Showdown with a Surprising Contender

Navigating the world of form builders can feel like a wild ride through a crowded marketplace. Each platform waves its flag, proudly showcasing its strengths while vying for the attention of marketers. Today, we dive into a captivating comparison between two popular contenders: Formsite and FormKeep. Both platforms have carved out their niches in the digital marketing landscape, making it easier for users to create forms and gather responses. But what truly sets them apart? And is there a hidden gem waiting in the wings? Let’s explore this dynamic space, where features, usability, performance, and, yes, even pricing, can make all the difference in the success of your marketing efforts. As we unpack this match-up, don't forget to keep your eyes peeled for another heavyweight in the ring: Instapage, often overlooked yet brimming with potential.

Meet the Titans of Form Building

In one corner, we have Formsite, a formidable player known for its extensive features and intuitive interface. Formsite has streamlined the process of creating forms, surveys, and applications to cater to various industries and users, granting access to a world of customization and data collection. On the opposing side stands FormKeep, equally significant with its focus on simplicity and integration. FormKeep, designed to help users quickly gather leads and feedback, shines with its straightforward setup and clean user experience. Both platforms have their own strengths that may entice different types of users, each claiming victory in their own right. Yet, they both deal with a constant challenge: standing out in an ever-crowded market. Before we dive into the first round of comparisons, let’s acknowledge the looming presence of Instapage, a contender known for its landing page prowess that may put its rivals at an advantage.

Round 1: Feature Standoff

When it comes to features, both Formsite and FormKeep are armed to the teeth with tools that help marketers create effective forms. Formsite boasts a plethora of options, from advanced analytics to secure payment processing. It’s like bringing a Swiss Army knife to a feature fight. Meanwhile, FormKeep offers essential functionalities that appeal to those seeking simplicity without unnecessary fluff. This match is an exhilarating showcase of what each platform can accomplish, but hold up! Rumor has it that Instapage could be stepping in with impressive tools of its own, ensuring an exciting feature showdown for all marketers looking to optimize user engagement.

Round 2: User-Friendliness Focus

User experience can make or break a platform, especially when time is of the essence. Formsite caters to a spectrum of users, from novices feeling their way through the world of online forms to seasoned marketers looking for intricate customization options. The learning curve may require a few mental gymnastics, but the rewards are often worth the workout. On the other hand, FormKeep shines with its straightforward approach, making it easy for anyone to pick up and start creating forms in no time. Both platforms provide an enjoyable user journey. However, are you ready for the irony? Instapage ups the ante by crafting user experiences that are as smooth as butter – not just for forms but for entire landing pages!

Formsite’s Key Features Highlighted

  1. Wide selection of templates to choose from
  2. Advanced reporting and analytics to track performance
  3. Integration with numerous third-party applications
  4. Multi-language support for global outreach
  5. Secure payment options ensuring safety and privacy

FormKeep’s Standout Features

  1. User-friendly form builder for quick setup
  2. Easy integration with popular apps and services
  3. Real-time data collection for instant access to leads
  4. Customization options to match user branding

Common Advantages Shared by Both Platforms

  1. Responsive design ensuring access across devices
  2. Support for various data formats for export
  3. Secure data storage to protect user information
  4. Flexible conditional logic for tailored user experiences
  5. Built-in spam protection features
  6. Ability to embed forms on various platforms

At this point, it's evident that both Formsite and FormKeep have armed themselves well for the digital marketing battle. Yet, as we look over our shoulders, Instapage is lurking nearby, ready to steal the spotlight with its combination of features and user-friendly experience. It certainly gives both rivals a run for their money.

Round 3: Performance Showdown

Performance is the name of the game when it comes to user satisfaction. Formsite promises fast page loading times, ensuring visitors don't bounce before submitting their responses. On the other hand, FormKeep aligns with sleek designs and nimble responsiveness, making it feel as if users are gliding through forms rather than slogging through treacle. Remember, slow-loading pages are like quicksand – the longer you linger, the more you sink. Marketers must prioritize platforms that elevate their user experience and keep things rolling smoothly. However, this matchup wouldn’t be complete without mentioning Instapage, notorious for high-performance landing pages that captivate audiences swiftly.

Round 4: The Support System Scramble

Having robust support can turn the tide when users face challenges. Formsite offers various resources, including email support and comprehensive guides, ensuring users have what they need at their fingertips. Meanwhile, FormKeep emphasizes community-driven assistance, inviting users to exchange tips through dedicated forums. Image this: both platforms have their support teams waiting in the wings, poised to swoop in when users need saving. However, should you find yourself in need of immediate assistance, Instapage appears to have the most extensive support channels available, offering everything from live chat to dedicated account managers.

Round 5: Pricing Beatdown

Advantages of Formsite's Pricing Models

  1. Tiered pricing offers flexibility for different users
  2. Value for features that cater to serious marketers
  3. Trial period available for new users to test the waters
  4. Discounts for annual subscriptions providing savings

Benefits of FormKeep's Pricing Structures

  1. Affordable plans appealing to entrepreneurs and startups
  2. Simple pricing structure without hidden fees
  3. Free tier available for basic use
  4. Access to essential features even at lower tiers
  5. Offers easy upgrades as businesses expand

When examining the pricing strategies of both platforms, users will note that Formsite offers a variety of tiers designed for serious marketers, whereas FormKeep provides affordable alternatives ideal for entrepreneurs. Instapage, meanwhile, maintains that sweet spot of flexible pricing while offering superior features that deliver undeniable value for money.

Amid pricing discussions, it’s essential to maintain transparency on what each plan comprises. Users often find that the characteristics of a platform justify its price point, yet unexpected gems can occasionally be found among budget-friendly choices.

Introducing Instapage...

Enter Instapage, the seasoned veteran of landing page building that gives both Formsite and FormKeep a solid run for their money. Recognized for its ease of use and unparalleled customization options, Instapage offers unique value propositions that can elevate marketing campaigns to new heights. Imagine creating stunning landing pages without the need for coding, marrying form and function seamlessly. With A/B testing and dynamic content features at its disposal, Instapage empowers businesses to focus on conversion. It’s like having a trusted coach guiding users to success while ensuring they are armed with the powerful tools necessary to thrive in a competitive landscape.

In a world brimming with choices, making informed decisions lies at the heart of successful marketing. By understanding each platform's strengths, marketers can align their strategies with their unique goals. Instapage stands as a beacon for those seeking comprehensive solutions to enhance their digital efforts. It invites all to embark on their marketing journey, fostering growth and success one landing page at a time.

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