How Unbounce vs. Formsite vs. Instapage stack up against each other
Compare Instapage with Unbounce and Formsite to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
Get started
See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Instapage helps Evolve boost conversion rates across Facebook
The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
CFI Financial Group invests in personalization with Instapage
CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
-
Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Unbounce vs. Formsite – The Ultimate Showdown in Landing Page Creation
Choosing the right landing page builder is like assembling the perfect team of superheroes for your marketing endeavors. Each contender has unique strengths and abilities that can contribute to your success. In this playful yet informative comparison, we’ll explore the features, advantages, and differences between three popular platforms: Instapage, Unbounce, and Formsite. Get ready to uncover which tool can help you reduce costs, grow conversions, and deliver tailored landing page experiences that enhance your brand trust and customer loyalty. Whether you’re a novice or a marketing maestro, there’s something valuable in this guide for everyone. After all, finding the right tool can transform your campaign abilities from ordinary to extraordinary.
Meet the Contenders: Instapage, Unbounce, and Formsite
In one corner, we have Instapage, a powerhouse known for its extensive customization options and focus on conversion rate optimization. In the opposite corner stands Unbounce, which prides itself on user-friendly design and a plethora of pre-built templates. Lastly, we have Formsite, known for its robust form-building capabilities and data collection features. Though these platforms compete fiercely in the digital landscape, each brings something unique to the table. Instapage aims to empower marketers by reducing costs and fostering conversions, ensuring relevant landing page experiences that build brand trust and customer loyalty. Unbounce is often celebrated for its intuitive drag-and-drop interface, making it accessible for users of all skill levels. Formsite, on the other hand, leans towards those needing advanced form functionalities, appealing especially to businesses focused on data gathering.
Round One - Feature Showdown: A Closer Look at Capabilities
Template Variety and User Experience Across Platforms
When it comes to template variety, each platform takes a unique approach to help you design standout landing pages. Unbounce offers a wide range of stylish templates tailored to high-converting campaigns, emphasizing ease of use. With its drag-and-drop functionality, users can easily customize templates to suit their needs, making it ideal for those who want quick results without extensive design knowledge. Formsite, while not primarily a landing page builder, offers forms that can be integrated into landing pages, providing flexibility for businesses focused on lead generation. Its templates, however, may lack the aesthetic flair often desired in marketing campaigns. Instapage stands out with its over 500 customizable templates, allowing marketers to create immersive landing experiences. Its easy-to-use editor enables users to tweak every detail, ensuring that the end product genuinely resonates with their audience. Thus, while all three have their offerings, Instapage shines in customization potential and conversion design focus.
Instapage: Your Ally in Customization and Optimization
Instapage takes pride in being more than just a tool; it acts as a vital partner in driving success for marketers. Its extensive customization options allow brands to create landing pages that align perfectly with their unique identities and messaging. Marketers can choose from a vast selection of templates, or even start from scratch, ensuring that the pages cater to specific audiences and objectives. Instapage’s optimization features extend to A/B testing, where users can easily compare results to enhance conversion rates. Moreover, its ability to integrate seamlessly with various marketing tools streamlines workflows, making it a favorite among serious marketers. Instapage empowers users to not only build compelling landing page experiences but also to analyze and refine them, leading to improved brand trust and elevated customer loyalty. This focus on delivering relevant experiences culminates in higher conversion rates, solidifying Instapage's position as a leader among its competitors.
Round Two - Speed and Performance: The Need for Speed
When considering landing page builders, speed and performance are crucial. Picture this: you’re excitedly queueing for your morning coffee, and then you find out the barista is out of coffee beans. Frustrating, right? Just as customers appreciate quick service, they also expect fast-loading websites. Research shows that loading times greatly impact user experience and conversion rates. A delay of just a few seconds can lead to significant drops in potential leads and sales. Therefore, comparing how each platform handles speed is vital for savvy marketers.
Instapage Advantages:
- Designed for fast load times, enhancing user experience and engagement
- Utilizes AMP (Accelerated Mobile Pages) technology for mobile optimization
- Offers performance insights to identify and rectify slow elements
- Includes a cloud-based system ensuring consistent uptime and reliability
Unbounce Advantages:
- Built with speed optimization to cater to fast-loading expectations
- Regular updates enhance functionality and performance
- Sensitive to user input ensuring quick changes happen in real-time
Formsite Advantages:
- Form pages load efficiently, particularly for data-heavy applications
- Uses optimization practices to ensure fast data submission
- Ability to collect and process data quickly to improve performance
In this round, speed and performance are imperative considerations for each platform. Instapage clearly stands out with its focus on fast-loading pages and innovative technologies that guarantee superior performance, ultimately leading to improved conversion rates.
Round Three - Usability: Welcoming Newbies and Veteran Marketers
Every marketer, whether a beginner or a seasoned pro, can appreciate a user-friendly platform. All three contenders offer varying levels of support, helping users navigate their services. Instapage, with its straightforward interface, invites users to explore. Its drag-and-drop editor makes customization almost a breeze, allowing anyone to create captivating landing pages without needing coding skills. Unbounce mirrors this ease with a similar drag-and-drop setup, enabling quick modifications and experimentation. Formsite distinguishes itself by offering guided support for form creation, ensuring users feel confident even when tackling advanced data collection options. Regardless of the platform, each welcomes users with resources, demos, and tutorials tailored to their varying levels of expertise, making it an enriching experience across the board.
Round Four - Customer Support: Your Trusty Sidekicks
Imagine each platform's customer support team as loyal sidekicks, poised to provide assistance whenever called upon. Instapage prides itself on its responsive customer support, offering live chat, email assistance, and a comprehensive knowledge base. This ensures users can resolve issues promptly. Unbounce extends its offerings with extensive community forums and online resources, empowering users to find solutions through shared experiences. Meanwhile, Formsite showcases a dedicated support team, available via email, along with a rich set of tutorials and documentation. Users can rest easy knowing help is readily available no matter which platform they choose.
Round Five - Pricing and Value: What Fits Your Budget?
Dollars and cents are an important factor in choosing a landing page builder. Each of our three contenders presents varying pricing structures to fit a range of budgets and business needs. Instapage operates on a subscription model, allowing access to high-value features that justify the cost for those focused on serious marketing efforts. Unbounce offers tiered pricing plans, providing flexibility for small businesses as well as larger enterprises. Formsite typically operates on a pay-per-form basis, making it more appealing for users needing occasional form solutions rather than continuous use. This wide array of pricing options allows marketers to choose what aligns best with their unique goals, balancing cost against the value they wish to receive.
Ultimately, while Instapage, Unbounce, and Formsite each have unique strengths in the realm of landing page building, your choice should reflect your individual needs and goals. Consider factors such as ease of use, speed, customer support, and pricing when making your decision. Instapage empowers users to create relevant landing page experiences that build brand trust and customer loyalty, delivering strong conversion rates. Don't hesitate to explore Instapage’s features with its free trial or demo, allowing you to experience firsthand how it can transform your marketing efforts.
