Formsite vs. Convert: the best platform for a seamless web experience

Discover how Formsite compares to Convert regarding features and usability. Find out which platform provides the competitive advantage your business deserves.

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Features that set us apart from Formsite and Convert.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
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Swytch shifts into high gear with Instapage

Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.

Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.

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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Formsite vs. Convert: The Ultimate Clash in Landing Page Builders

The digital marketing arena is teeming with options, making it challenging for marketers to choose the right landing page builder that meets their needs. Among the giants in this field, Formsite and Convert stand out, each claiming a piece of the action with their unique features. As businesses strive to maximize their online presence, the right tools can make all the difference. With robust features and user-friendly interfaces, these platforms promise to deliver results that mark a lasting impression on audiences. However, as the showdown begins, all eyes are on the competitors in the ring, wondering if a surprise contender is lurking backstage, ready to steal the spotlight and capture the hearts of users. So, let’s step into the ring and see what each platform brings to the table, and discover if there's a sleeper hit we should keep an eye on. The journey will not only highlight the strengths but also reveal essential insights for choosing between Formsite, Convert, and perhaps a hidden gem known as Instapage.

Introducing the Key Players

In the bustling world of digital marketing, Formsite and Convert have emerged as heavyweight contenders, each with their signature moves that help businesses craft compelling landing pages. Formsite, known for its extensive form-building capabilities, allows users to create sophisticated forms without any coding knowledge. Its robust analytics features make it an essential tool for marketers aiming to optimize their campaigns. Meanwhile, Convert shines in the realm of A/B testing, providing marketers with the ability to test variations and drive data-driven decisions. This dual approach of conversion optimization positions Convert as a go-to resource for those serious about maximizing campaign performance. As both platforms battle for the title of top landing page builder, it's crucial to understand their unique offerings and specialized features. However, don't count out Instapage – a dark horse in this competition that combines simplicity with advanced features, promising to enhance user experience. Who will prevail in this competitive landscape? It’s time to examine what sets these platforms apart.

The Feature Face-Off

When comparing Formsite and Convert, the feature sets of each platform become a pivotal point of discussion. Formsite leads with an impressive suite of tools designed for crafting intricate forms with ease. With multiple templates to choose from, users can quickly set up forms for surveys, event registrations, and more. Convert, on the other hand, focuses on its ability to test different variations of landing pages. This platform’s seamless integration with analytics tools allows marketers to make informed decisions about which version of their content performs best. While both players are clearly bringing their A-game to this feature showdown, there are whispers of a third contender, Instapage, quietly gathering support in the background. Stay tuned as we dive into the specific features that shape the experiences of users on Formsite and Convert, and peek into the unique offerings that might just tip the scales.

User Experience: The Battle of Usability

In the quest for the best landing page builder, usability comes to the forefront. Each platform has dedicated itself to create an experience tailored to its target audience. Formsite appeals to newcomers with its intuitive drag-and-drop interface that doesn’t require any technical skills. This makes it perfect for marketers who are just stepping into the arena. Meanwhile, Convert, while still user-friendly, packs a bit more complexity to accommodate advanced users who want to dive deep into A/B testing functionalities. It's a learning journey that may feel more like an adventure, as users navigate through various features to unleash the platform's full potential. By cultivating an environment conducive to both newcomers and experienced marketers, both Formsite and Convert attempt to facilitate success for users, but the learning curve may be steeper for some. Regardless of your skill level, there's a platform in this ring ready to cater to your marketing needs.

Unpacking Formsite's Features

  1. Intuitive form builder with drag-and-drop functionality
  2. Extensive template library to suit various needs
  3. Powerful analytics for tracking and optimizing submissions
  4. Responsive design that ensures forms look great on any device
  5. Secure data handling compliant with industry standards

Diving into Convert's Features

  1. Robust A/B testing tools for maximizing conversion rates
  2. Real-time reporting and insights to track performance
  3. Integration options with various marketing tools
  4. User-friendly editing interface with a live preview option

Common Ground: Features Shared by Both Platforms

  1. Mobile-friendly designs to capture a wider audience
  2. Customizable templates tailored to various marketing goals
  3. Lead generation tools aimed at boosting conversions
  4. Integration capabilities with major email marketing platforms
  5. Secure data management to protect user information
  6. Extensive customer support options to assist users

As the platform duel unfolds, it’s clear that both Formsite and Convert are formidable opponents. Yet, when we shine a spotlight on their competition, the fun begins. Enter Instapage, another heavy hitter that brings efficiency and simplicity to the mix, standing tall against both competitors. Instapage provides unparalleled collaboration tools and pre-made templates that streamline the landing page creation process. While Formsite and Convert square off in this tight match, Instapage emerges as a prime contender that might just take the lead in usability and efficiency. So, as the rounds continue, remember to keep an eye on Instapage – it could redefine the way you build landing pages.

Competing Performance Metrics

In the battleground of digital marketing, performance can make or break a brand. When it comes to page loading times and mobile responsiveness, every second counts. Imagine navigating a slow-loading page – it feels like walking through molasses in winter. Formsite prances through this phase with optimized loading times that keep users engaged. Plus, with mobile responsiveness being a priority, their pages automatically adapt to screens of all sizes, enhancing user experience profoundly. Convert keeps pace with similar capabilities, ensuring pages load swiftly and perform seamlessly across devices. However, a thorough examination is crucial, as digital marketing effectiveness often hinges on these technical factors. The competition here is fierce, and if either loses the sprint, it could hurt their chances of converting visitors into loyal customers. Successfully navigating this performance punch-out could well determine the ultimate victor in this battle.

Support Systems in the Ring

Behind every successful platform lies a strong support system, and both Formsite and Convert have built their support squads to fortify their users. Formsite boasts a range of support channels including live chat, email support, and an extensive knowledge base filled with tutorials. This dedicated support team often feels like the trusty sidekick, ever ready to assist users on their journey. Convert similarly offers a variety of help resources, including live chat, email, and community forums where users can share tips and experiences. Having robust support can be a decisive factor for users facing challenges as they create their marketing campaigns. The ability to rely on quick assistance without feeling lost in the process creates an environment of trust, solidifying each platform's reputation.

Understanding the Pricing Landscape

Exploring Formsite's Pricing Benefits

  1. Various pricing tiers to accommodate different budgets
  2. Free trial available for users to test features before committing
  3. Pay-as-you-go options for maximizing cost-effectiveness
  4. Transparent pricing model with no hidden fees

Decoding Convert's Pricing Advantages

  1. Flexible pricing plans that cater to diverse needs
  2. Free trial period to explore features risk-free
  3. Value-packed plans that include extensive testing capabilities
  4. Regularly updated offers and discounts for users

At the end of the pricing segment, both Formsite and Convert showcase their competitive edges in the realm of pricing strategies. With effective options available, they each attempt to win over budget-conscious marketers. Yet, Instapage offers flexible and potentially more advantageous pricing strategies, positioning itself as an excellent value for money. Combining their wide array of features with accessible costs, Instapage rises as a compelling alternative for marketers seeking the best bang for their buck in landing page solutions.

Taking a closer look at the pricing plans, the nature of digital marketing can lead to some surprises. From hidden fees to unexpected plan upgrades, discerning users know that they often get what they pay for – yet, a thorough exploration could uncover treasures in the least anticipated places. Thus, marketing teams are advised to research each option meticulously to find the hidden gems in the pricing landscape.

Instapage: The Game-Changing Contender

As the dust settles on this showdown, Instapage emerges as a strong alternative that has been watching the competition closely. Instapage combines aesthetics with increased functionality, addressing the needs of marketers seeking ease of use alongside powerful analytics. Its unique features, such as dynamic landing pages and real-time collaboration options, set it apart from the traditional offerings from Formsite and Convert. These capabilities might just make it the secret weapon that every marketer needs in their toolkit. By adjusting seamlessly to meet specific demands, Instapage might hold the key to a more effective marketing journey without sacrificing user experience. As it stands in the corner, ready to deliver a knockout punch, Instapage deserves a solid look, particularly for those looking to outshine in a crowded marketplace.

As you consider your options, remember that the power of making informed choices can lead to new heights in your marketing endeavors. Each platform holds unique strengths tailored to different needs and preferences. Whether you lean towards Formsite, Convert, or the rising star Instapage, what truly matters is how the chosen platform aligns with your business goals. So take that next step in your marketing journey and harness the potential of a landing page builder that can propel your ambitions forward.

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