How Typeform vs. Gravity Forms vs. Instapage stack up against each other
Compare Instapage with Typeform and Gravity Forms to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
Get started
See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
Vita escalate lead generation efforts and client engagement with Instapage
Vita is a full-spectrum professional brokerage firm in the employee benefits industry
CFI Financial Group invests in personalization with Instapage
CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
-
Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Typeform vs. Gravity Forms – Who Takes the Crown?
Imagine assembling a superhero team to tackle your marketing challenges. Each hero represents a unique strategy, contributing to your ultimate goal: maximizing conversions. In this spirited showdown, we pit Instapage, Typeform, and Gravity Forms against each other to see which one emerges on top. Whether you're seeking a high-converting landing page solution or a versatile form builder, you'll want to understand what each contender brings to the digital arena. This friendly rivalry isn't just about features; it's about how each platform empowers marketers to reduce costs, grow conversions, and build meaningful connections with their audience. So grab your cape; we’re diving deep into the world of landing page creation and form building!
Meet the Contestants
In the left corner, we have Instapage, the landing page powerhouse built for marketers who want to create high-converting landing pages with ease. Known for its advanced customization features, customizable templates, and robust A/B testing capabilities, Instapage is tailored for serious conversion optimization. In the opposing corner, Typeform enters the ring, celebrated for its interactive forms and surveys that transform data collection into an engaging experience. It's perfect for gathering leads and insights while making the process enjoyable for respondents. Finally, representing the form-building sector, we have Gravity Forms, renowned for its flexibility and compatibility with WordPress. It stands out for users who prioritize extensive integrations and advanced forms. Each player comes with its own strengths, appealing to varying marketing needs, but the question remains: which one reigns supreme in creating captivating customer journeys?
Round One - Features Face-off
Template Diversity and User-Friendliness
When it comes to template variety and ease of use, each platform presents unique offerings tailored for different objectives. Typeform excels with its conversational-style template options, making filling out forms feel personal and engaging. Users can easily customize their forms to incorporate elements like images and video, creating visually appealing questionnaires. Gravity Forms, while robust, offers fewer pre-built templates but compensates with high adaptability for users familiar with WordPress. It allows for intricate customizations and integrations, which is fantastic for those willing to invest time. Instapage offers a vast library of mobile-responsive templates designed specifically for conversions, featuring layouts optimized for everything from lead capture to event registration. Its user-friendly drag-and-drop builder means even newcomers can whip up stunning pages without technical know-how. This feature-centric comparison reveals that while Typeform and Gravity Forms shine in their specific domains, Instapage stands out with a more straightforward and conversion-focused approach.
Instapage: Your Partner in Optimization and Design
Instapage takes the crown in customization and conversion optimization. It provides unparalleled flexibility with an intuitive design interface, allowing marketers to create landing pages that align perfectly with their brand identity. The platform's advanced A/B testing capabilities enable users to experiment with different layouts, headlines, and calls to action, ensuring that every element is fine-tuned for maximum impact. Furthermore, Instapage’s features, such as heatmaps and analytics, empower marketers with the insights needed to understand visitor behavior and enhance user experience. In this competitive landscape, Instapage isn’t merely a tool; it’s a strategic partner that equips marketers to boost conversion rates, reduce overheads, and craft tailored experiences that foster brand trust and customer loyalty.
Round Two - Speed and Performance
Speed plays a critical role in user experience; slow-loading pages can turn potential customers away faster than a malfunctioning coffee machine. Everyone knows that waiting too long for your caffeine fix can sour your mood—similarly, if your landing page loads slowly, visitors may bounce before they even see your offer. In this round, we’ll assess how each platform performs under pressure, focusing on load times and server response rates to see which one has the quickest draw in the digital showdown.
Instapage's Speed Superiority:
- Instapage offers fast hosting to minimize load times.
- Built-in optimizations ensure pages are lightweight and quick.
- Advanced caching mechanisms speed up server responses.
- Regular updates and maintenance keep the platform running efficiently
Typeform’s Performance Perks:
- Optimized for loading forms rapidly, even on mobile devices.
- Interactive elements enhance user experience without bloating the interface.
- Utilizes reliable servers to handle multiple submissions efficiently.
Gravity Forms’ Speed Assets:
- Functional on WordPress, leveraging existing site speed optimizations.
- Modular design means users can choose only necessary add-ons.
- Regular updates ensure compatibility and performance enhancements.
Overall, each platform has its strengths regarding speed and performance. However, Instapage stands out for its dedicated focus on quick load times and optimization strategies specifically tailored for landing pages, putting it ahead in this round.
Round Three - User Experience and Learning Curve
When it comes to user experience, the welcoming of newcomers while also catering to seasoned pros is essential. Typeform's design is inviting, ensuring that users find creating forms engaging rather than overwhelming. Its point-and-click interface is intuitive, guiding new users through each step. Gravity Forms, while slightly steeper in learning curve, provides extensive documentation and tutorials to help users familiarize themselves with its features. Instapage triages this aspect excellently, as its drag-and-drop builder simplifies the design process while offering extensive customization options. Regardless of where you start, these platforms promise to guide you toward mastering creation, helping you become proficient over time with layered complexity that doesn’t compromise on creativity.
Round Four - Customer Support
Customer support for these platforms can be likened to trusted sidekicks who come to the rescue during challenging moments. Instapage offers robust support through live chat, email, and an extensive knowledge base, ensuring users receive timely assistance anytime. Typeform also excels with engaging customer service, providing chat support and rich online resources. Gravity Forms, while typically relying on forums, offers comprehensive documentation and community engagement to tackle questions and challenges head-on. All three platforms seem well-equipped with responsive support structures, reinforcing their commitment to user satisfaction.
Round Five - Pricing Structures
Pricing is paramount for businesses making decisions amidst budget constraints. Instapage offers a premium plan that underscores its advanced features, catering primarily to serious marketers prioritizing ROI. Typeform provides a free plan with limited capabilities, making it attractive for small operations, with scalable paid options to grow alongside user needs. Gravity Forms is competitively priced, with a one-time cost for a license, allowing for permanent use with optional yearly updates. Evaluating the best bang for your buck considers not just price but the value each platform delivers respective to your goals.
To conclude, choosing the right platform boils down to individual requirements. While each has strengths—be it features, user-friendliness, or support—the true champion will suit your specific needs. Instapage shines with its ability to drive conversions and enhance user trust, making it an excellent choice for those serious about landing page performance. We encourage you to explore the options further to find your perfect match and give Instapage a try with a free demo or trial; you may find it’s your secret weapon in the marketing arena.
