How SurveyMonkey vs. Net-Results vs. Instapage stack up against each other
Compare Instapage with SurveyMonkey and Net-Results to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
Vita escalate lead generation efforts and client engagement with Instapage
Vita is a full-spectrum professional brokerage firm in the employee benefits industry
CFI Financial Group invests in personalization with Instapage
CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. SurveyMonkey vs. Net-Results – The Ultimate Showdown
Choosing the right landing page builder can feel like assembling a dream team of superheroes for your marketing strategy. The stakes are high; your landing pages can either draw in leads or leave potential customers scratching their heads. Join us as we embark on a friendly exploration of three contenders: Instapage, SurveyMonkey, and Net-Results. Each of these platforms comes with its unique set of features and benefits—like superheroes with different powers—and we’ll guide you through their strengths and characteristics. Whether you're looking to multiply your conversion rates, streamline your surveys, or optimize your marketing efforts, this comparison is designed to help you make an enlightened decision. Let’s dive into the details so you can find the perfect fit for your marketing goals.
Meet the Competitors
Say hello to our three contenders: Instapage, SurveyMonkey, and Net-Results. Each has carved out its niche in the world of digital marketing. Instapage is renowned for its advanced landing page capabilities, providing a powerful platform geared toward optimizing conversions. On the other hand, SurveyMonkey shines in gathering data, enabling businesses to create surveys that facilitate customer feedback and insights. Finally, Net-Results excels in marketing automation, offering solutions for nurturing leads and segmenting audiences. While these platforms are friendly rivals, they also complement each other in many ways. Understanding their unique features will guide you in selecting the right tool for your specific needs, whether you’re looking to create stunning landing pages, gather actionable insights, or manage your marketing campaigns efficiently.
Round One - Feature Showdown
Template Variety and User Experience
When it comes to selecting a landing page builder, the template variety and overall ease of use are vital aspects. Instapage boasts a library of over 500 customizable templates, offering a diverse range of styles that cater to all industries. Whether you're running a vibrant campaign or need something more understated, Instapage has you covered. SurveyMonkey provides various templates as well, but they primarily focus on surveys rather than landing pages, which may limit your options if you’re looking for a full-fledged landing page experience. Net-Results has templates tailored for email and automation campaigns but lacks the same level of landing page templates compared to Instapage. Overall, Instapage takes the crown in this round with ease of use and flexibility, empowering you to create stunning pages quickly and efficiently.
Instapage: Your Go-To for Customization and Conversion
Instapage stands out as an exceptional partner for marketers aiming for customization and conversion optimization. The platform offers extensive A/B testing capabilities, allowing you to experiment and determine which elements of your landing pages resonate best with visitors. Beyond aesthetics, Instapage empowers marketers to reduce costs, grow conversions, and deliver relevant landing page experiences that increase brand trust and customer loyalty. With features like dynamic text replacement and personalized experiences based on visitor data, Instapage not only helps you capture leads but ensures that these leads convert into customers. Its user-friendly interface and robust analytics tools are like having a trusted advisor guiding you toward success in your digital marketing efforts.
Round Two - Speed and Performance
Speed is a critical factor in user experience, and it can make or break your landing page's success. Imagine waiting in line at your favorite coffee shop only to find that they’re out of your go-to order. Frustrated, you might consider heading to the competition. The same principle applies to landing pages. A slow-loading page can lead potential customers to leave before they even see your offer. That's why we must evaluate how each platform performs under pressure, ensuring that your landing pages not only attract but also retain visitors.
Instapage Advantages:
- Optimized for speed, ensuring quick loading times to enhance user experience.
- Built with a content delivery network (CDN) to minimize latency and enhance performance.
- Continuous improvement and updates ensure optimal function and speed.
- Efficient caching strategies reduce load times without compromising visual appeal.
SurveyMonkey Advantages:
- Quick loading times for survey pages to improve user engagement.
- Responsive designs help surveys display well on various devices.
- Built-in analytics help streamline survey performance monitoring.
Net-Results Advantages:
- Fielded landing pages designed to load efficiently.
- Integration with other tools ensuring quick response times.
- Customizable features that maintain speed while providing rich content.
- Automated follow-ups that are timely and effective.
In conclusion, speed and performance are paramount for all three platforms. Instapage shines as the best option, ensuring quick and seamless loading times that enhance user satisfaction. By valuing speed, you’re setting yourself up for success in lead generation and conversion.
Round Three - Ease of Use and Learning Curve
Navigating a new platform can sometimes feel intimidating, but fear not! Each of these platforms welcomes both novices and experienced marketers. Instapage features an intuitive drag-and-drop editor that allows you to design landing pages without any coding knowledge. Their comprehensive tutorials provide helpful guidance along the way. SurveyMonkey offers a user-friendly survey creation interface, making collecting feedback straightforward from start to finish. It provides tips and best practices for crafting effective surveys. Net-Results stands strong in usability as well, with a clean layout, ensuring users won’t feel overwhelmed. Overall, Instapage takes the prize in terms of usability, supported by its straightforward tools and abundant resources for its users.
Round Four - Customer Support
Think of customer support as your supportive sidekick, always ready to assist you in times of need. Instapage provides 24/7 customer support through various channels, including chat and email, making it super easy to get help when you need it. Their knowledge base contains extensive resources to troubleshoot common issues. SurveyMonkey also offers solid support with live chat, email assistance, and a detailed support section filled with tips and guides. They maintain helpful community forums where users can share advice and strategies. Net-Results rounds out the group with good customer support options, including live chat and email, along with plenty of documentation. In this arena, Instapage stands out for its extensive and readily accessible customer support.
Final Round - Pricing Structures
Let’s talk numbers! Pricing can be a significant factor in deciding which platform suits your needs. Instapage offers flexible pricing plans that cater to businesses of all sizes, allowing marketers to choose plans that best align with their budgets. SurveyMonkey features various plans based on survey capabilities, with free options available but limitations on responses and features. Net-Results, while also scalable, may require a more considerable investment for advanced marketing automation tools, which could be beneficial for larger businesses. Ultimately, consider not just the price but the value offered by each platform for your specific needs.
In wrapping up this comparison, it's evident that while SurveyMonkey and Net-Results have their strengths, Instapage rises above, particularly when it comes to customization, support, and performance. With the right focus on features, cost-effectiveness, and usability, you can make an informed choice that aligns with your marketing goals. Don’t forget; Instapage has a free trial available, encouraging you to explore its powerful features and make your decision with confidence.
