How SurveyMonkey vs. Divi Builder vs. Instapage stack up against each other

Compare Instapage with SurveyMonkey and Divi Builder to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.

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Features that set us apart from SurveyMonkey and Divi Builder.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Instapage helps Evolve boost conversion rates across Facebook

The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.

Swytch shifts into high gear with Instapage

Vita escalate lead generation efforts and client engagement with Instapage

Vita is a full-spectrum professional brokerage firm in the employee benefits industry

Swytch shifts into high gear with Instapage

CFI Financial Group invests in personalization with Instapage

CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions

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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Instapage vs. SurveyMonkey vs. Divi Builder – Who Takes the Lead?

When it comes to selecting a landing page builder, it feels a bit like picking the dream team for a big game. You want the perfect mix of skills, versatility, and a touch of flair. This friendly rivalry pits Instapage against SurveyMonkey and Divi Builder, each known for their unique talents in crafting landing pages. With stakes high for capturing conversions and enhancing customer experiences, this matchup promises to explore the nuances that distinguish these platforms. While SurveyMonkey focuses on survey creation and data collection and Divi Builder offers extensive customization capabilities, Instapage is all about maximizing conversions and delivering tailored landing page experiences. Each contender brings its own strengths to the field, but which one will become your go-to solution? Join us as we unpack the capabilities of these platforms to help you make an informed decision.

Meet the Contenders: A Brief Overview

Let’s introduce our three competitors, each vying for the title of the ultimate landing page builder. Instapage stands tall as a premier option for marketers looking to maximize conversion rates through sophisticated yet user-friendly landing page creation. What sets Instapage apart is its focus on reduced costs and improved customer loyalty through relevant experiences. SurveyMonkey, while primarily known for its powerful survey tools, has extended its features to include landing pages aimed at gathering user insights effectively. Meanwhile, Divi Builder has carved out a niche for itself by offering immense customization options within a WordPress environment, ensuring that users can create visually stunning pages. In this arena, these platforms may contend from different angles, but they all strive for the common goal: converting visitors into customers. Let’s dive deeper into their offerings and assess what each brings to the table.

Round One - Feature Showdown: Whose Toolbox is Superior?

Template Selection and User-Friendliness: A Comparison

Diving headfirst into the first round, we explore the feature sets of these platforms, focusing primarily on their template variety and ease of use. SurveyMonkey shines with its direct approach, offering templates primarily designed for surveys but lack the customizable flair needed for effective landing pages. Divi Builder, on the other hand, boasts a library of stunning templates that cater to diverse industries, but its learning curve can be a tad steep for newcomers. Instapage stands out by offering an intuitive interface with a robust library of responsive templates optimized for conversions. Users can effortlessly customize their chosen templates to align with their brand’s voice or campaign goals. What’s more, Instapage provides useful A/B testing options and analytics tools that enable marketers to refine their approach continuously. While each platform excels in different aspects, Instapage emerges as the clear frontrunner in this feature frenzy, blending ease of use with powerful tools tailored to drive conversions.

Instapage: Customization and Conversion Optimization at Its Best

Instapage sets itself apart with top-of-the-line customization and an unwavering focus on conversion optimization. Marketers can choose from an extensive collection of professionally designed templates tailored for various goals, whether it’s lead generation, product launches, or event registrations. The real power lies in the customization capabilities; users can edit almost every element on the page to create a fully personalized experience. Furthermore, Instapage’s unique features, like the built-in heat maps and analytics, empower marketers to monitor user behavior and adjust strategies proactively. Ultimately, Instapage isn’t just another tool in the toolbox; it becomes a strategic ally that helps brands flourish through targeted landing pages that drive results, minimize costs, and build lasting trust with customers.

Round Two - The Race for Speed and Performance

As we move into the second round, speed and performance come under scrutiny. Imagine the frustration of waiting for your favorite coffee while the barista takes their sweet time; slow loading times can dampen user experience just like that. Each platform’s performance can drastically affect user engagement and, ultimately, conversion rates. For users, efficient loading times equate to higher satisfaction and lower bounce rates, making this round a critical one in our comparison.

Instapage Benefits in Speed and Performance

  1. Optimized for quick loading times, ensuring users never face frustrating delays.
  2. Widgets and scripts are dynamically loaded to enhance page speed.
  3. Performance is backed by comprehensive analytics allowing real-time adjustments.
  4. A dedicated infrastructure promised to handle traffic surges efficiently.

SurveyMonkey’s Performance Perks

  1. Offers decent loading times tailored mainly for its survey functionalities.
  2. Performance is adequate for straightforward form submissions.
  3. Surveys are streamlined for swift completion, facilitating rapid data collection.

Divi Builder Performance Features

  1. Handcrafted themes that typically load quickly for an enhanced user experience.
  2. The visual builder allows for immediate edit previews, improving efficiency.
  3. Integration with caching plugins to enhance performance further.
  4. Robust hosting options that can determine overall site speed.

In this round, the spotlight shines on the importance of speed and performance. While all three platforms have their strengths, Instapage clearly outshines the competition with its superior load times and user-friendly structure, ensuring that customers enjoy the best experience during their visits.

Round Three - Learning Curve: Who's Easiest to Use?

In the third round, we explore the usability and learning curve of our contenders. It’s essential to know how these platforms cater to both beginners and seasoned pros. Instapage emerges as a champion in terms of accessibility, offering an intuitive drag-and-drop interface that even those with minimal technical knowledge can navigate effortlessly. The included tutorials and support documentation guide users along their learning journey. Divi Builder, while rich in features, can overwhelm new users due to its complexity. However, once mastered, it allows for creative freedom like no other. SurveyMonkey generally provides a straightforward approach to creating surveys, translating this ease into its landing page options as well, appealing mostly to users looking for simple solutions. Overall, each of these platforms welcomes its users with open arms, but the ease of use and support when learning is undoubtedly a merit for Instapage.

Round Four - Customer Support: Who's Got Your Back?

In the fourth round, we personify customer support as loyal sidekicks, always on standby to assist as you navigate your marketing journey. Instapage offers exceptional customer support through live chat and email support, ensuring users can access help whenever needed. In addition, a rich knowledge base and user community further enhance the support experience. SurveyMonkey falls slightly behind with limited support options, focusing primarily on FAQs and community forums. Divi Builder provides decent support through community resources, but the accessibility can vary widely, leaving users in doubt at times. Customer support plays a significant role in users' overall experience, and in this category, Instapage emerges as the trusted friend that’s always ready to help.

Round Five - Pricing Structures: Finding the Best Fit

As we delve into the pricing and plans, it’s crucial to align value with your unique needs. Instapage offers various pricing tiers designed to cater to different user requirements, ensuring everyone finds a suitable fit. While it may feel slightly higher in cost compared to its competitors, the value gained from its features and support justifies the investment. SurveyMonkey operates on a simple pricing structure tied to its survey features, making it a viable choice for users primarily focused on data collection. Divi Builder has its pricing tied closely to a WordPress hosting subscription, which can be advantageous for existing WordPress users but may deter newcomers. Understanding these pricing structures is essential, as balancing costs with the features you value most will guide you in making the right choice.

As our showdown wraps up, we’re reminded that each of these platforms has its strengths and weaknesses, ultimately boiled down to your specific preferences. Instapage impressively stands out by fostering trust, customer loyalty, and superior conversion rates. Whether it's the top-notch features, customer support, or pricing plans, the right choice depends on your business goals. Consider giving Instapage a try through their free trial, ensuring that you experience firsthand what makes them a front-runner in the world of landing page builders.

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