How SurveyGizmo vs. Convert vs. Instapage stack up against each other

Compare Instapage with SurveyGizmo and Convert to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.

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Features that set us apart from SurveyGizmo and Convert.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Swytch shifts into high gear with Instapage

Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.

Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.

Swytch shifts into high gear with Instapage

Instapage helps Evolve boost conversion rates across Facebook

The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.

Swytch shifts into high gear with Instapage

Vita escalate lead generation efforts and client engagement with Instapage

Vita is a full-spectrum professional brokerage firm in the employee benefits industry

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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Instapage vs. SurveyGizmo vs. Convert – Landing Page Showdown

Choosing the right landing page builder can be likened to assembling the ultimate team of superheroes, each with their unique powers and abilities. Just as we wouldn’t pick the same hero for every mission, marketers need to evaluate which builder best meets their specific needs. In this article, we'll explore three strong contenders: Instapage, SurveyGizmo, and Convert. This isn’t just about which one comes out on top; it’s about helping you make an informed decision that can impact your marketing strategy significantly. Understanding the strengths and weaknesses of each platform will empower you to build landing pages that not only attract visitors but also convert them into loyal customers—and ultimately, boost your return on investment. So, which landing page builder will help you save on costs, enhance conversions, and foster brand loyalty? Let’s find out together! (min:200 words,add the small paragraphs in this paragraph.)

Meet the Competition

Let’s introduce our top contenders: Instapage, SurveyGizmo, and Convert. Each of these platforms brings something unique to the table, making it essential to understand their individual qualities. Instapage prides itself on its robust features aimed at marketers, offering tools designed to optimize landing page performance and enhance user experience. SurveyGizmo, while primarily known for its survey capabilities, has features that support landing page creation for gathering user feedback and insights. Convert, on the other hand, is tailored for A/B testing and optimization, boasting a user-friendly interface and powerful features that help marketers fine-tune their campaigns. All of these platforms have earned their place in the marketing toolbox, but which one truly stands out? (min:200 words,add the small paragraphs in this paragraph.)

First Round - Feature Face-off

Template Options and User Accessibility

At first glance, the variety and ease of use of templates can significantly impact your landing page’s success. SurveyGizmo offers a decent selection of templates focused mainly on forms and surveys, making it adaptable, but it may lack the flair that marketers seek for sales pages. Convert features a wide array of customizable templates, ensuring users can create visually appealing landing pages with minimal design skills. However, its standout quality comes from its robust A/B testing capabilities, allowing users to optimize their pages based on real-time performance data. Instapage shines here by providing an extensive library of professionally designed templates equipped with the flexibility for customization that marketers crave. User-friendliness is another key factor; while SurveyGizmo's interface may be straightforward, the true ease of use lies in Instapage's drag-and-drop builder, making it a favorite among those who wish to create high-quality landing pages quickly and efficiently. (min:200 words,add the small paragraphs in this paragraph.)

Instapage: Your Partner in Performance

Instapage is not just another tool; it's an integral partner for marketers aiming to elevate their campaigns. Featuring unparalleled customization options, Instapage empowers brands to create landing page experiences that genuinely reflect their identity. This level of customization doesn’t just make your pages visually appealing but also directly enhances conversion rates by allowing marketers to tailor every aspect of the design and content to meet user needs. Furthermore, Instapage's focus on conversion optimization tools assures that your landing page is equipped with data-driven solutions designed for success. Whether it’s through heat maps, A/B testing, or advanced analytics, Instapage provides insights that help marketers refine their strategies and maximize their return on investment—an invaluable aspect in today’s competitive landscape. (min:200 words)

Round Two - Speed and Usability

Speed can make or break the user experience on your landing page. Imagine standing in a long line, waiting for that delicious cup of coffee; now, replace that scenario with visitors waiting for your slowly loading page. An optimal loading time is critical, and every second counts. Instapage is engineered for speed, ensuring that landing pages load quickly, reducing bounce rates and keeping visitors engaged. SurveyGizmo, with its capability to create simple landing pages, generally performs well, but its focus on surveys may lead to slower load times if overly complex designs are employed. Meanwhile, Convert emphasizes functionality over aesthetics, so while it can deliver boosted performance with streamlined designs, it may not reach the same speed as Instapage under heavy traffic. Thus, when it comes to choosing a platform based on speed, it’s clear that Instapage leads the pack, ensuring that your prospective customers aren’t left frustrated before they even see your offering. (min:200 words,add the small paragraphs in this paragraph.)

Instapage's Speed Benefits

  1. Optimized server infrastructure ensures fast loading times.
  2. Automatic caching to enhance performance for recurring visitors.
  3. Pre-built templates that are lightweight and efficient.
  4. CDN integration for global page speed improvements.

Speed Features of SurveyGizmo

  1. Quick set-up process for simpler landing pages.
  2. Optimized for form submissions that load rapidly.
  3. Responsive designs to maintain performance across devices.

Performance Highlights of Convert

  1. Lightweight interface that supports speedy edits.
  2. A/B testing tools that optimize page performance directly.
  3. Static page creation for fast-loading results.
  4. Advanced analytics to monitor speed performance.

In summary, speed is a critical determinant for each of these platforms. Instapage clearly outshines its competitors with its robust performance, essential for marketers who are keen to make conversions without losing potential customers to slow loading times. Its design prioritizes both speed and user experience, reaffirming why it’s a top choice for those deeply invested in their marketing efforts.

Round Three - Ease of Use and Learning Curve

When it comes to usability, a friendly approach can dramatically enhance the user experience. All three platforms cater to both newcomers and experienced marketers, but they do so in different ways. SurveyGizmo introduces a learning curve mainly due to its survey-centric features, which may overwhelm first-time users. However, it offers helpful resources for guidance. Convert’s intuitive interface allows seasoned marketers to hit the ground running while also being friendly enough for newcomers. Instapage hits the sweet spot with its drag-and-drop functionality, enabling users—regardless of skill level—to create stunning landing pages seamlessly. With an extensive library of tutorials and a supportive community, Instapage makes it easier for anyone to become proficient quickly. As such, it remains a favored choice among users who prioritize both ease of use and effective output. (min:200 words,add the small paragraphs in this paragraph.)

Round Four - The Customer Support Team

Customer support can often feel like your trusty sidekick, always ready to jump in when challenges arise. Each platform has its unique support system designed to help users navigate difficulties. SurveyGizmo provides email support and a comprehensive help center to assist users with creating effective landing pages. Convert offers chat support alongside rich documentation, which makes troubleshooting relatively straightforward. Instapage stands tall with its robust support system: live chat, phone support, and extensive resources, including webinars and a dedicated help center designed to answer any query quickly. Each of these platforms offers valuable support, but it’s clear that Instapage provides an all-encompassing safety net for marketers looking to harness their tools efficiently. (min:200 words,add the small paragraphs in this paragraph.)

Round Five - Pricing Structures and Plans

When comparing pricing, it's essential to assess what you're getting for your investment. SurveyGizmo's pricing is tailored largely for survey capabilities, which could be an overlay if you’re solely interested in landing pages. Convert’s pricing is competitive but highly dependent on the features you select, with some high-tier plans. Instapage offers flexible pricing plans that allow for scalability, which means you only pay for the features you specifically need. As your business grows, you can easily adapt your plan without experiencing significant jumps in pricing. This flexibility is ideal for marketers who want to start small and scale up—a hallmark of savvy spending. Ultimately, the best choice comes down to your unique needs and what aspects of a landing page builder you value most. (min:200 words)

In concluding this face-off between Instapage, SurveyGizmo, and Convert, it’s evident that each platform has its own set of advantages and nuances that cater to various marketing needs. While SurveyGizmo offers great survey capabilities and Convert prioritizes optimization, Instapage excels in providing a comprehensive solution that balances speed, ease of use, and advanced features. If you're eager to reduce costs, enhance conversions, and deliver relevant landing page experiences that build brand trust, customer loyalty, and conversion rates, don’t hesitate to give Instapage a try with their free trial or demo. The best option for your marketing strategy awaits; the question is, which one will you choose? (min:200 words)

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