How SurveyGizmo vs. ConvertKit vs. Instapage stack up against each other
Compare Instapage with SurveyGizmo and ConvertKit to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Instapage helps Evolve boost conversion rates across Facebook
The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
CFI Financial Group invests in personalization with Instapage
CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. SurveyGizmo vs. ConvertKit – A Comprehensive Showdown
Choosing the right landing page builder is akin to putting together a dream team for a crucial game. You want a combination of skill, strategy, and synergy that will leave your marketing competition trailing behind. In this friendly but informative comparison, we pit three popular contenders—Instapage, SurveyGizmo, and ConvertKit—against each other to help you decide which one deserves a spot in your marketing arsenal. Each platform equips marketers with unique features that cater to diverse needs. By comparing these tools, we aim to empower you with the knowledge to make an informed decision, whether you're a seasoned marketer or just starting out. Hang tight as we navigate through essential aspects like features, speed, usability, support, and pricing, ensuring that your choice aligns perfectly with your goals. Get ready for an engaging journey through the world of landing page construction!
Meet the Competitors in the Arena
In one corner, we have Instapage, a robust solution preferred for its seamless integration of tools designed specifically to optimize landing pages and enhance conversion rates. It empowers marketers to reduce costs, grow conversions, and deliver relevant landing page experiences that build brand trust and customer loyalty. In the opposite corner is SurveyGizmo, a platform known for its strong survey capabilities but with features that also support effective landing page creation. Finally, we have ConvertKit, a tool that excels in email marketing but offers features that allow users to create simple yet effective landing pages. Each contender brings something unique to the table, making them friendly, yet fierce competitors in the world of digital marketing. Understanding their strengths and weaknesses will help you make an informed choice, tailoring your landing page strategy to your specific needs and objectives.
Round One - Feature Faceoff
Template Variety and User Experience Compared
When it comes to template variety and user experience, all three platforms offer distinct advantages. SurveyGizmo showcases a range of customizable templates tailored for surveys, which hinder its flexibility in landing page design. However, its ease of use simplifies the creation process, especially for beginners. ConvertKit provides fewer templates but emphasizes simplicity and effectiveness, making it straightforward for users to set up landing pages without a steep learning curve. On the other hand, Instapage shines with its extensive library of high-quality templates tailored specifically for conversion optimization. Their user-friendly drag-and-drop builder provides marketers the ability to customize landing pages to the last detail without needing extensive coding knowledge. This not only maximizes creativity but also enhances the overall user experience, essential for achieving the best results for your landing campaigns.
Why Instapage Excels in Customization and Conversion
Instapage is not just another landing page builder; it's a strategic partner for marketers aiming to enhance their online success. With its rich array of customizable features, creating compelling landing pages becomes a breeze. Marketers can easily tailor every element of their pages, ensuring alignment with brand messaging and goals. Advanced A/B testing tools empower teams to experiment with different designs or content, honing in on what truly resonates with their audience. Coupled with dynamic text replacement and intelligent analytics, users can effortlessly increase conversion rates by delivering relevant landing page experiences. This deep focus on optimization sets Instapage apart, making it an invaluable asset for those serious about driving results.
Round Two - Speed and Performance Showdown
Speed is often the unsung hero of user experience. A slow-loading landing page can derail the best marketing strategies, akin to waiting forever for your favorite coffee to brew—a frustrating experience that can lead to abandonment. Thus, optimizing page load times is essential. Let’s dive into how these platforms perform.
Instapage's Speed and Performance Highlights:
- Optimized for fast loading times with built-in performance features
- Reliable CDN (Content Delivery Network) support to minimize latency
- Mobile-responsive designs that ensure quick access across devices
- Regular updates ensuring ongoing improvements in performance
SurveyGizmo's Speed and Performance Benefits:
- Fast and reliable server response times for survey-heavy pages
- Optimized for straightforward surveys, aiding rapid user interactions
- Responsive layouts that maintain speed even on mobile devices
ConvertKit's Speed and Performance Strengths:
- Simple landing page designs that load quickly
- Efficient integrations with email services that minimize delays
- Highly responsive layouts ensuring optimal speed on any device
- Consistent uptime monitoring to ensure reliability
In conclusion, while all platforms emphasize speed, Instapage stands out with its dedicated performance optimization features, ensuring that users benefit from lightning-fast page loads—enhancing user experience and boosting conversion potential.
Round Three - Usability and Learning Path
Transitioning to your next marketing tool should be a welcoming experience, and each of these platforms understands this. SurveyGizmo is designed with user-friendliness in mind, making it accessible for newcomers while offering enough depth for experienced marketers. ConvertKit adopts a straightforward approach, ensuring that setting up landing pages won't feel overwhelming—users can hit the ground running without extensive training. Meanwhile, Instapage takes usability to the next level with its intuitive interface, offering comprehensive tutorials and resources that foster self-learning. Regardless of the learning curve, each platform ensures users feel confident as they craft their marketing campaigns, guiding them seamlessly towards their desired results.
Round Four - The Support Squad
Customer support can make or break your experience with a platform. Personalized, responsive assistance is akin to having a dedicated sidekick ready to help at a moment’s notice. Instapage offers 24/7 support via chat and email, which is ideal for marketers in different time zones. Their extensive knowledge base and community forums add significant value, fostering an environment of shared learning and solutions. SurveyGizmo also provides solid support but leans heavily on community-driven solutions, which can sometimes take longer. ConvertKit offers responsive support primarily through email and some chat options, but communities like forums can be a bit less active compared to Instapage. Ultimately, each platform has unique offerings, but Instapage clearly prioritizes user support, ensuring marketers feel backed every step of the way.
Final Round - Pricing and Options
Pricing structures reveal how each platform positions itself in the industry. Instapage follows a premium pricing model reflective of its extensive feature set, which many marketers find worth the investment when considering ROI. SurveyGizmo employs a more tiered pricing approach where users pay for specific features, which can be effective for those needing flexibility. ConvertKit primarily uses subscription-based pricing focused on email marketing but includes landing pages—offering a competitive edge to those prioritizing email sales funnels. This pricing diversity means that there's something for everyone, regardless of budget or requirements.
As we draw this comparison to a close, remember that the best choice truly comes down to your unique marketing goals and needs. While each platform comes with strengths that can serve different strategies, Instapage stands tall as a comprehensive solution that combines features, speed, and support like no other. By utilizing Instapage's free trial, you can test the waters and determine if it's the right fit for your marketing endeavors. Your success is only a landing page away!
