How SurveyGizmo vs. Split.io vs. Instapage stack up against each other
Compare Instapage with SurveyGizmo and Split.io to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Swytch shifts into high gear with Instapage
Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.
Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.
Vita escalate lead generation efforts and client engagement with Instapage
Vita is a full-spectrum professional brokerage firm in the employee benefits industry
Netradyne drives higher results with Instapage
Netradyne’s products have multiple use cases, like improving fleet efficiency, and training drivers to follow safe driving practices, and securing legal exoneration.
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. SurveyGizmo vs. Split.io – The Ultimate Showdown in Landing Page Builders
When it comes to optimizing online marketing strategies, selecting the right landing page builder can be as crucial as choosing your favorite hero for a mission. Whether you're launching a new product, nurturing leads, or crafting a promotional campaign, the right tool can not only enhance your workflow but also significantly boost your conversion rates. Enter our protagonists: Instapage, SurveyGizmo, and Split.io. Each of these platforms boasts unique features and capabilities, aiming for the same goal – to empower marketers like you to cut costs, elevate conversion rates, and create truly relevant landing page experiences that engender trust and loyalty from your customers. In this illuminating comparison, we will demystify these contenders and help you find the best fit for your needs. Ready to dive into this exciting face-off? Let’s get started!
Introducing the Contenders: A Friendly Rivalry
In the digital arena, the three heavyweights, Instapage, SurveyGizmo, and Split.io, stand shoulder to shoulder, each equipped with tools designed to cater to the specific needs of marketers. Instapage shines in the realm of customizable landing pages, offering an impressive array of features that allow you to create engaging and conversion-centric pages with ease. On the other hand, SurveyGizmo positions itself as a versatile data collection tool, allowing marketers to create surveys and gather insights alongside landing pages seamlessly. Meanwhile, Split.io makes a name for itself in the realm of experimentation and optimization, focusing primarily on A/B testing capabilities. These platforms, while distinct in their approach, share a common goal: to streamline the marketing process and ultimately improve ROI. With their friendly rivalry in the spotlight, let’s see how they compare in key areas that matter most to marketers.
Round One - Feature Set Battle
The Template Playground: Variety and Usability Compared
When it comes to template variety, all three contenders present unique offerings tailored to different user experiences. Instapage stands out with its vast collection of customizable landing page templates, designed to cater to various industries and marketing strategies. Its drag-and-drop interface ensures that users of all skill levels can create beautiful pages in no time. SurveyGizmo, however, brings a different flavor to the table. While its landing page templates may not be as extensive, the integration of surveys alongside landing pages gives it a unique edge for interactive experiences. Split.io, on the other hand, emphasizes its clean, minimalistic templates that allow users to focus on the A/B testing experience rather than design intricacies. Ultimately, a marketer’s choice may hinge on whether they prioritize extensive template options or integrated experimentation functionalities.
Instapage: Leading the Charge with Customization and Conversion Tools
Instapage differentiates itself as more than just a tool, positioning itself as a strategic partner in achieving marketing goals. Its robust set of features, including advanced A/B testing, dynamic text replacement, and personalized targeting, empowers marketers to craft tailored landing experiences. Additionally, Instapage's collaboration capabilities make it a favorite among teams, allowing for real-time feedback and adjustments. Users can expect to see a clear boost in their conversion rates, thanks to the finely-tuned elements and data-driven optimizations Instapage offers. With an unwavering focus on delivering relevant landing page experiences, Instapage helps build brand trust and customer loyalty, setting it apart in this competitive landscape.
Round Two - Speed and Efficiency – A Critical Factor
Imagine waiting in a long queue at your favorite coffee shop and feeling your patience wane – slow loading times can create a similar effect on your potential customers. As the digital landscape becomes increasingly competitive, speed and performance are paramount for landing pages. Users expect quick, snappy experiences, and a delay of even a few seconds can lead to decreased conversions. It’s essential for marketers to pay attention to how each platform performs under pressure and deliver fast, reliable service to their audience. Let's uncover how our contenders stack up in this vital round.
The Instapage Advantage in Speed and Performance
- Lightning-fast page load times, ensuring minimal bounce rates
- Optimized images and assets to enhance performance automatically
- Advanced caching options that improve user experience
- Seamless integration with various third-party tools without losing speed
SurveyGizmo's Efficiency Features
- Quick survey load times pave the way to maintain user engagement
- Simple analytics dashboard for instant insights
- Lightweight design minimizes lag during peak traffic
Split.io's Performance Edge
- Specialized architecture focused on A/B testing speed
- Fast data processing capabilities to analyze experiments in real-time
- Seamless implementation of feature flags to reduce downtime
- Robust platform stability ensuring consistent performance during tests
In this speed and performance showdown, Instapage clearly demonstrates its capabilities, making it a top choice for marketers who need to deliver instant results while reducing potential friction in user journeys. With its optimized tools and features, it sets the standard for how landing pages should operate in today’s fast-paced web environment.
Round Three – User Experience and Learning Curve
Every marketer, regardless of expertise, deserves a platform that welcomes them with open arms. Instapage, SurveyGizmo, and Split.io all present user-friendly interfaces to ensure smooth navigation and ease of use. Instapage offers extensive tutorials and customer success resources that guide newcomers through the onboarding process while catering to seasoned veterans with advanced capabilities. Meanwhile, SurveyGizmo supports users with helpful documentation and a straightforward setup, which can ease the transition for those less experienced in creating surveys or landing pages. Split.io builds its learning experience around experimentation, adding layers of intuitive prompts to assist users in navigating its testing features. Regardless of where you stand on the marketing spectrum, each platform promises a pleasant learning journey.
Round Four – The Support Champions
When technical hiccups arise or questions come to mind, having a reliable customer support system can feel like having a loyal sidekick at your disposal. Instapage goes above and beyond with its customer support options, offering live chat, email support, and a comprehensive knowledge base to assist marketers at any hour. SurveyGizmo also provides a rich support structure, featuring email support, a thorough knowledge repository, and community forums for peer-to-peer assistance. Split.io rounds things off with dedicated support channels and comprehensive documentation, ensuring users have access to the help they need to navigate A/B testing landscapes. Each platform’s support team plays a vital role in providing peace of mind to users as they explore the depths of their capabilities.
Round Five – Pricing Structures Examined
Understanding pricing is pivotal in deciding which platform to adopt. Instapage, while premium in terms of features, provides a range of pricing plans that cater to businesses of varying sizes. This allows marketers to choose the package that best suits their needs while maximizing their returns. SurveyGizmo offers tiered plans focused on data collection, enabling cost-effective solutions for those who need simple surveys or more complex analytics. Split.io’s pricing model reflects its focus on experimentation, granting businesses flexibility in managing their test-driven strategies. The multitude of options available from each platform ensures that marketers can find something appropriate for their budget and objectives.
In conclusion, while all three platforms bring distinctive strengths to the table, the choice ultimately lies in aligning the features with personal marketing needs and goals. Instapage continues to rise as a preferred choice among users seeking robust customization and conversion tools, along with superior performance and support. As you evaluate these options, consider what aspects matter most to your strategy—be it comprehensive features, supportive frameworks for learning, or a strong price-to-value ratio. For those ready to take the plunge, Instapage offers a free trial, allowing you to explore its capabilities before making a commitment. Step into this empowering journey and transform the way you approach landing page optimization.
