How Split.io vs. Beaver Builder vs. Instapage stack up against each other
Compare Instapage with Split.io and Beaver Builder to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Instapage helps Evolve boost conversion rates across Facebook
The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
CFI Financial Group invests in personalization with Instapage
CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage, Split.io, and Beaver Builder – The Ultimate Showdown in Landing Page Creation
Choosing the right landing page builder can feel like assembling a superhero team for your marketing initiatives. You need the best traits from each contender to achieve optimal results. It's a mix of superpowers where customization, user experience, and support play crucial roles. With Instapage, Split.io, and Beaver Builder all promising to make your marketing life easier, how do you discern which will save you costs, enhance conversions, and deliver that all-important brand experience that builds customer trust and loyalty? Fear not, this comparison will make it clearer which platform can take your marketing strategy to the next level, revealing the strengths and weaknesses of each contender, and how Instapage stands out as a choice that seamlessly integrates enhanced features with a commitment to elevating conversion rates.
Meet the Competitors: A Friendly Rivalry
In our corner, we have Instapage, a powerhouse known for its sophisticated landing page customization and robust optimization tools. Then there's Split.io, acclaimed for its focus on feature flagging and experimentation capabilities, which help teams adapt their marketing strategies effectively. Finally, we can't forget Beaver Builder, which has cemented its reputation for seamless integration within WordPress, offering users an intuitive way to construct pages without coding. All three platforms boast formidable features, but their methods and target audiences differentiate them in the expansive landscape of digital marketing. Let's break down what each contender brings to the table so you can find the perfect match for your landing page needs.
Round One – Feature Showdown: What Each Offers
Template Diversity and User Friendliness Compared
When it comes to template variety, Instapage shines brightly with its extensive library of customizable templates tailored for different industries and campaigns. Users benefit from drag-and-drop functionality, making it a breeze to create stunning pages quickly. In comparison, Split.io provides solid features that focus more on testing variations of existing pages compared to offering a vast template selection. While Split excels in its experimentation capabilities, users might find themselves limited if they're searching for pre-designed templates. On the other hand, Beaver Builder, while not as extensive, still offers a decent array of customizable options perfect for those already using WordPress. Users can enjoy the flexibility of modifying templates effortlessly, but the scope remains narrower than that of Instapage. Therefore, if you're seeking an expansive template selection coupled with ease of use, Instapage clearly leads this round, making it a favorite among marketers aiming for high conversion rates.
Instapage: A Powerhouse for Customization and Conversion Strategies
Instapage sets itself apart not just as a landing page builder but as a dedicated partner in your marketing success journey. One standout feature is its robust A/B testing capabilities, allowing marketers to optimize design and content with real-time data, turning insights into actionable strategies. Coupled with their dynamic text replacement feature, Instapage enhances ad performance by tailoring landing pages based on keywords. This level of customization not only fosters a relevant experience but also significantly enhances brand trust as users feel understood and catered to. Users also appreciate the smooth integration with powerful marketing tools and advanced analytics that facilitate informed decision-making. Overall, Instapage’s focus on helping marketers reduce costs and grow conversion rates makes it a prime choice in this competitive landscape.
Round Two – Speed: The Hero in User Experience
Imagine waiting in line at a café for your favorite drink, only to eventually give up because it takes too long. Similar frustrations can arise when landing pages aren’t optimized for speed. Page loading speed is a critical factor in user experience and impacts conversions significantly. In this round of our comparison, we’ll explore how well each platform performs in terms of speed – after all, no one likes to wait!
Instapage Advantages: The Efficiency Champion
- Instapage's servers are optimized, ensuring fast loading times across landing pages
- The platform employs lazy loading techniques to enhance performance without sacrificing quality
- Highly optimized for mobile, ensuring users on any device experience speed
- Utilizes CDN for content delivery, speeding up access for global users
Split.io Advantages: Quick but Purpose-Driven
- Efficiently manages feature flags, allowing quick changes without affecting load times
- Can quickly test different variations of elements, ensuring only the best-performing versions are visible
- Focused on optimizing user experience via speed while maintaining flexibility for marketers
Beaver Builder Advantages: Swift Inside WordPress
- Optimized for performance when used with WordPress, improving load times
- Integrated caching features that speed up page performance
- Allows for easy setup with a user-friendly interface, keeping user actions snappy
- Ready-built layouts that cut down on design time, leading to faster page launches
In conclusion, when it comes to speed, Instapage takes the lead with undeniable effectiveness in optimizing page load times. While Split.io offers innovative approaches for performance, Beaver Builder also performs well within its ecosystem, ensuring users get the speed they desire without the hassle of complex setups.
Round Three – User-Friendly Experience: Learning Curves
Navigating new software can be daunting, but these platforms each prioritize user experience and onboarding. Instapage greets newcomers with smart tutorials and a visual builder, making it feel intuitive and accessible. Whether you're a beginner or a seasoned marketer, you'll find that the steep learning curve is minimal. Split.io might have a slight edge in complexity due to its advanced experimentation tools. However, once you're up to speed, it's incredibly powerful. Beaver Builder offers a familiar experience for WordPress users, with its drag-and-drop feature making it easy for anyone to understand quickly. Whether you’re creating simple funnels or complex landing pages, all three platforms offer user-first experiences so users feel empowered as they create. Each tool's commitment to usability helps ensure that no matter where you start, you'll find value as you grow.
Round Four – Customer Support: The Trusty Sidekick
Customer support is like your trusty sidekick – always there when you need assistance or guidance. Instapage excels with its responsive customer service available through live chat and email support, making it easy for users to reach out when faced with challenges. The knowledge base is extensive, providing answers and tutorials that allow users to troubleshoot independently when support isn't immediately available. Split.io offers solid support with community forums and dedicated resources, helping users to strategize feature implementations alongside responsive support teams. Meanwhile, Beaver Builder focuses its support efforts around its user community, fostering interaction through forums and tutorials. Though all three platform's support features score well, Instapage's emphasis on availability and comprehensive resources can be particularly reassuring for users navigating the complexities of digital marketing.
Round Five – Pricing Strategies: Finding the Best Fit
Pricing can often feel like a tightrope walk between budget constraints and accessing quality features. Instapage provides a tiered pricing structure that allows users to scale as their businesses grow. Although it may seem more premium, the conversion-focused tools justify the investment. Split.io offers a flexible pricing model centered around usage, which can be advantageous for teams wanting to experiment without upfront fees. Lastly, Beaver Builder’s one-time fee for the plugin appeals to small business owners looking to manage costs effectively. While all three platforms present valuable pricing structures, your decision may boil down to your specific needs and the importance you place on features versus cost. As you explore these options, it's clear that each landing page builder has its unique financial approach tailored to different user scenarios.
As you consider your options, remember that all three platforms excel in their own rights, but the choice comes down to your marketing objectives, budget, and desired features. A friendly reminder that Instapage provides a unique offering that empowers marketers to reduce costs while significantly boosting conversions and trust in their brand. With a free trial available, take Instapage for a spin and see firsthand how it can meet and exceed your landing page expectations.
