How SurveyGizmo vs. Site123 vs. Instapage stack up against each other
Compare Instapage with SurveyGizmo and Site123 to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Instapage helps Evolve boost conversion rates across Facebook
The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.
CFI Financial Group invests in personalization with Instapage
CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions
Netradyne drives higher results with Instapage
Netradyne’s products have multiple use cases, like improving fleet efficiency, and training drivers to follow safe driving practices, and securing legal exoneration.
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. SurveyGizmo vs. Site123 – Which Platform Stands Out?
Imagine you're assembling your dream team of superheroes for a marketing campaign. Each character has unique abilities that promise to launch your brand into the stratosphere. In this case, our superheroes are landing page builders: Instapage, SurveyGizmo, and Site123. While they all offer essential tools for creating stunning landing pages, they each come with their distinct powers and weaknesses. This playful analogy sets the stage for our thorough comparison, designed to guide you through the landscape of each platform's features, usability, and performance. Ultimately, the decision on which tool is your best ally will depend on your marketing goals, budget, and need for customization. With this in mind, let’s dive deeper into the arena of landing page builders and uncover who reigns supreme.
The Competitors in the Spotlight
First up in our showdown are Instapage, SurveyGizmo, and Site123. Think of them as friendly rivals, each leaving their mark in the bustling world of digital marketing. Instapage is recognized for its robust landing page creation tools that empower marketers to reduce costs, grow conversions, and deliver relevant landing page experiences. SurveyGizmo, while primarily known for its survey capabilities, offers some interesting integrations that help marketers gather user insights effectively. Lastly, Site123 is celebrated for its user-friendly interface, which enables even novice marketers to create beautiful websites and landing pages quickly. In the following sections, we will breakdown the features that set these platforms apart in a fun yet informative way, showcasing their unique strengths and offering insights that will help you make an informed choice.
Round One - Feature Showdown
Examining Template Options and User Experience
When it comes to templates and ease of use, each platform has something to offer. SurveyGizmo focuses heavily on survey templates, which might not be ideal if you're only looking for landing pages. Still, it provides customization options that allow you to create forms and lead capture pages tailored to your audience. Site123 stands out as the go-to choice for those seeking a straightforward experience. With a plethora of pre-designed templates, users can build websites in mere minutes, making it perfect for time-strapped marketers. In contrast, Instapage shines with its extensive library of high-converting templates designed specifically for landing pages. These templates are fully customizable, allowing users with varying degrees of design expertise to craft pages that align with their brand vision. Moreover, Instapage provides A/B testing capabilities, enabling marketers to discover which templates perform best in converting leads to clients.
Instapage: A Leader in Customization and Conversion
Instapage emphasizes unmatched customization options and conversion rate optimization tools. Unlike competitors, it thrives on creating an environment where marketers can harness the power of personalization—a crucial factor in driving engagement and conversions. Unique features like the Instablock allow for reusable sections on landing pages, saving time while maintaining brand consistency. The platform also integrates seamlessly with major email marketing tools and CRMs, creating a smooth workflow that enhances user experience from start to finish. With Instapage, marketers not only have access to stunning visuals but also powerful analytical tools that track performance metrics to ensure their landing pages continuously improve. What truly sets Instapage apart is its focus on delivering relevant landing page experiences that build brand trust—a critical element in customer loyalty and conversion rates.
Round Two - Performance and Speed
Before we jump into performance comparisons, let’s paint a picture of just how crucial website speed is. Think of it like queuing at your favorite coffee shop; a slow barista can turn an anticipatory experience into a frustrating one. Similarly, slow-loading landing pages can deter potential customers, leading them to click away and forget your brand altogether. In today's performance-driven digital environment, users expect instant access—a delay of even a few seconds can lead to lost conversions. The race is on to identify which platform delivers optimal speed and responsiveness to enhance user experience and boost retention.
Instapage Advantages:
- Optimized for speed with quick loading times that enhance user experience
- Built-in features that ensure minimal downtime during high traffic
- Custom coding options to further enhance performance
- Regular updates to maintain performance standards
SurveyGizmo Advantages:
- Fast integrations that help quicken form loading
- Robust analytics tools to track user engagement speed
- Ability to create lightweight surveys with minimal lag
Site123 Advantages:
- User-friendly features designed to optimize loading speed
- Automatic optimization for various devices
- Fast template loading with minimal editing lag
- Cloud hosting services that enhance speed performance
In conclusion, speed is a vital aspect of any landing page builder. Instapage takes the crown with its focus on optimizing performance, but Site123 and SurveyGizmo also work hard to ensure a swift user experience. If you aim for maximum efficiency in your marketing strategy, Instapage undoubtedly stands out as the best choice for impactful and fledged landing pages.
Round Three - Usability and Learning Curve
When weighing usability, it's essential to recognize how welcoming each platform is for both beginners and seasoned marketers. SurveyGizmo does take some getting used to, especially if you're looking to use its deeper functionalities. However, its well-structured interface shines when it comes to navigation, offering help screens that make the learning curve manageable. Meanwhile, Site123 boasts an intuitive drag-and-drop interface that welcomes newcomers with open arms. Its straightforward design allows users to create functional pages without any technical skills. Instapage, known for its higher complexity, provides extensive resources to help users navigate its advanced features, including tutorials and user guides. Marketers who invest time in understanding its capabilities will find that the returns in conversion optimization far outweigh the initial effort. Regardless of the starting point, each platform supports users through their journey toward marketing excellence.
Round Four - Customer Support Team
Let's envision customer support as the loyal sidekicks ready to swoop in whenever users face challenges. Instapage offers 24/7 support through multiple channels, ensuring that marketers can get assistance whenever they need it. There's also an extensive knowledge base, filled with articles and tutorials. SurveyGizmo provides chat and email support, along with an active community forum, allowing users to seek advice and share experiences. On the other hand, Site123 excels in offering prompt customer service, with quick response times and helpful live chat capabilities. While all three platforms deliver adequate support, Instapage shines for those requiring constant guidance and training.
Final Round - Pricing and Value for Money
Pricing is a crucial factor influencing decision-making. Instapage offers tiered pricing plans that accommodate various budgets while providing premium features. SurveyGizmo operates on a credit-based system, which can be flexible but may require more careful budgeting depending on usage. Site123, meanwhile, offers a competitive pricing model aimed at helping users get started without breaking the bank. It’s essential to assess what each plan offers and determine which aligns with your marketing needs.
In closing, while each platform has its unique strengths, your choice depends on your specific goals and preferences in a landing page builder. Whether it's a rich feature set, strong customer support, or an appealing pricing structure, these platforms cater to different needs. We encourage you to explore Instapage with a free trial or demo to witness how it can help you achieve your marketing objectives more effectively.
