How Split.io vs. Act-On vs. Instapage stack up against each other

Compare Instapage with Split.io and Act-On to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.

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Features that set us apart from Split.io and Act-On.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Lattice increases conversion rate by 41.7% with Instapage

With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.

Swytch shifts into high gear with Instapage

CFI Financial Group invests in personalization with Instapage

CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions

Swytch shifts into high gear with Instapage

Netradyne drives higher results with Instapage

Netradyne’s products have multiple use cases, like improving fleet efficiency, and training drivers to follow safe driving practices, and securing legal exoneration.

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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Instapage vs. Split.io vs. Act-On – Which One Comes Out on Top?

Choosing a landing page builder can feel like assembling a superhero team for your marketing campaign. Each contender brings unique powers to the table, but how do you decide which one will save the day? In the digital marketing arena, three strong candidates emerge: Instapage, Split.io, and Act-On. This article dives deep into a comparative analysis of these platforms, illuminating their features, strengths, and weaknesses. From template variety to customer support, we’ll help you determine which platform is the best fit for your marketing needs. Instapage is known for its ability to empower marketers to reduce costs, grow conversions, and deliver tailored landing page experiences. Meanwhile, Split.io and Act-On each have their respective strengths that attract eager marketers. Buckle up as we explore their differences and help you make an informed decision.

Meet the Competitors: An Overview

Before we dive into the specifics, let’s introduce our three contenders. Instapage burst onto the scene with a focus on maximizing conversions through customizable landing pages and tools designed for success. It’s trusted by marketers who prioritize A/B testing and optimization. On the other hand, Split.io specializes in feature flagging, which is unique among the trio, allowing marketers to roll out changes gradually and measure outcomes more effectively. Lastly, Act-On is known for its integrated marketing automation functionalities, which streamline communication and handle customer journeys seamlessly. Each platform contributes to the marketing sphere, but they do so in ways that align with different business needs and objectives. Whether you’re focused on conversions, experimental adjustments, or comprehensive marketing automation, there’s a contender tailored to your aspirations.

Round One: Feature Showdown

Exploring Template Variety and User Friendliness

When it comes to landing pages, the variety and ease of use of templates can make or break the user experience. Each platform excels in its approach. Instapage offers an impressive library of customizable templates, allowing users to create stunning designs without needing advanced coding skills. This flexibility empowers marketers to tailor pages to match their brand identity. Split.io, while not primarily a landing page builder, offers simplicity in implementing feature flags, which can enhance user journeys. However, its template offerings aren’t as extensive as those of Instapage. Act-On, with its marketing automation roots, provides decent templates but focuses more on functionality than aesthetics. Therefore, for those prioritizing design-centric landing pages, Instapage clearly takes the lead in this round.

Instapage: Your Go-To for Customization and Optimization

What makes Instapage a standout in the crowded landing page arena is its unmatched level of customization. Marketers can experiment with various elements to optimize conversion rates without needing extensive technical knowledge. The platform boasts dynamic text replacement, allowing for personalized landing page experiences that align better with user intent. With robust A/B testing capabilities, users can analyze what works best and adjust in real-time, enhancing their campaigns' overall effectiveness. Furthermore, Instapage helps marketers reduce costs associated with lead generation while building brand trust through well-crafted, relevant landing pages. This combination leads to increased customer loyalty and improved conversion rates, making it an invaluable partner in any marketing strategy.

Round Two: Speed Matters

A swift-loading website is akin to a well-oiled machine; it enhances user experience and keeps potential customers engaged. When websites lag, it can feel like waiting for coffee during a morning rush—frustrating and undesirable. In the competitive marketing landscape, even a second can make a difference in retaining attention. Each contender's performance metrics showcase their commitment to speed. We’ll delve into how Instapage, Split.io, and Act-On compare in delivering quick-loading, high-performance landing pages that delight users.

Instapage Advantages:

  1. Optimized loading times to enhance user experience.
  2. Built-in AMP support for mobile performance.
  3. Fast image hosting that minimizes loading delays.
  4. Lightweight design elements that prioritize performance.

Split.io Advantages:

  1. Efficient feature flagging that maintains performance.
  2. Streamlined change management for better versions.
  3. Robust infrastructure supporting scalability.

Act-On Advantages:

  1. Integrated marketing automation to streamline performance.
  2. Consistent updates ensuring fast feature rollouts.
  3. Dynamic content that adapts in real-time for improved response.

In this round, speed is impressively addressed by all three platforms. However, Instapage shines brightly, prioritizing quick-loading landing pages that enhance user experience, positioning it as the premier choice for marketers eager to optimize their campaigns.

Round Three: Usability and Learning Process

Entering the usability arena, we see how each platform caters to both beginners and seasoned pros. Instapage welcomes newcomers with its intuitive design and straightforward navigation, allowing users to create landing pages with ease. Tutorials and documentation further enhance the onboarding process, making it accessible to less technical users. Split.io also shines here, offering seamless integration that requires minimal setup. Act-On, while slightly more complex due to its comprehensive capabilities, provides educational resources for all levels. Whether starting from scratch or looking to refine existing skills, users can confidently learn and adapt using these platforms without feeling overwhelmed.

Round Four: Support Available

Customer support can often feel like a lifeline in the digital marketing realm. In that respect, each contender lives up to its promise. Instapage boasts live chat options, responsive email support, and an extensive knowledge database, ensuring users can find answers or assistance quickly. Split.io follows suit with solid community support and resources, along with ticket-based support for urgent needs. Act-On offers robust customer service options, including phone support, along with a wealth of documentation to guide users through the complexities of marketing automation. Regardless of the platform, users have dependable support options, ensuring they’re never facing challenges alone.

Round Five: Pricing Overview

Pricing structures vary across the board, offering options for diverse budgets. Instapage presents a transparent pricing model, focusing on delivering value through its array of features. Free trials allow users to explore the platform without commitment. Split.io adopts a usage-based pricing strategy tailored for companies favoring gradual feature rollout. Act-On, while priced higher, aggregates multiple marketing functionalities, justifying the cost for organizations eager to invest in their automation journey. As you explore your options, consider your specific needs and choose a platform that aligns well with your marketing objectives.

In conclusion, while all three platforms hold unique strengths and features, the best choice depends on your individual needs and marketing goals. Consider what is most important to you in a landing page builder. Is it rich customization, superior speed, or integrated support? If you’re looking to take Instapage for a trial, it provides a perfect opportunity to discover how it can transform your marketing efforts into remarkable results.

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