How Split.io vs. Act-On vs. Instapage stack up against each other
Compare Instapage with Split.io and Act-On to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Instapage helps Evolve boost conversion rates across Facebook
The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
CFI Financial Group invests in personalization with Instapage
CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Split.io vs. Act-On – Which One Comes Out on Top?
Choosing a landing page builder can feel like assembling a superhero team for your marketing campaign. Each contender brings unique powers to the table, but how do you decide which one will save the day? In the digital marketing arena, three strong candidates emerge: Instapage, Split.io, and Act-On. This article dives deep into a comparative analysis of these platforms, illuminating their features, strengths, and weaknesses. From template variety to customer support, we’ll help you determine which platform is the best fit for your marketing needs. Instapage is known for its ability to empower marketers to reduce costs, grow conversions, and deliver tailored landing page experiences. Meanwhile, Split.io and Act-On each have their respective strengths that attract eager marketers. Buckle up as we explore their differences and help you make an informed decision.
Meet the Competitors: An Overview
Before we dive into the specifics, let’s introduce our three contenders. Instapage burst onto the scene with a focus on maximizing conversions through customizable landing pages and tools designed for success. It’s trusted by marketers who prioritize A/B testing and optimization. On the other hand, Split.io specializes in feature flagging, which is unique among the trio, allowing marketers to roll out changes gradually and measure outcomes more effectively. Lastly, Act-On is known for its integrated marketing automation functionalities, which streamline communication and handle customer journeys seamlessly. Each platform contributes to the marketing sphere, but they do so in ways that align with different business needs and objectives. Whether you’re focused on conversions, experimental adjustments, or comprehensive marketing automation, there’s a contender tailored to your aspirations.
Round One: Feature Showdown
Exploring Template Variety and User Friendliness
When it comes to landing pages, the variety and ease of use of templates can make or break the user experience. Each platform excels in its approach. Instapage offers an impressive library of customizable templates, allowing users to create stunning designs without needing advanced coding skills. This flexibility empowers marketers to tailor pages to match their brand identity. Split.io, while not primarily a landing page builder, offers simplicity in implementing feature flags, which can enhance user journeys. However, its template offerings aren’t as extensive as those of Instapage. Act-On, with its marketing automation roots, provides decent templates but focuses more on functionality than aesthetics. Therefore, for those prioritizing design-centric landing pages, Instapage clearly takes the lead in this round.
Instapage: Your Go-To for Customization and Optimization
What makes Instapage a standout in the crowded landing page arena is its unmatched level of customization. Marketers can experiment with various elements to optimize conversion rates without needing extensive technical knowledge. The platform boasts dynamic text replacement, allowing for personalized landing page experiences that align better with user intent. With robust A/B testing capabilities, users can analyze what works best and adjust in real-time, enhancing their campaigns' overall effectiveness. Furthermore, Instapage helps marketers reduce costs associated with lead generation while building brand trust through well-crafted, relevant landing pages. This combination leads to increased customer loyalty and improved conversion rates, making it an invaluable partner in any marketing strategy.
Round Two: Speed Matters
A swift-loading website is akin to a well-oiled machine; it enhances user experience and keeps potential customers engaged. When websites lag, it can feel like waiting for coffee during a morning rush—frustrating and undesirable. In the competitive marketing landscape, even a second can make a difference in retaining attention. Each contender's performance metrics showcase their commitment to speed. We’ll delve into how Instapage, Split.io, and Act-On compare in delivering quick-loading, high-performance landing pages that delight users.
Instapage Advantages:
- Optimized loading times to enhance user experience.
- Built-in AMP support for mobile performance.
- Fast image hosting that minimizes loading delays.
- Lightweight design elements that prioritize performance.
Split.io Advantages:
- Efficient feature flagging that maintains performance.
- Streamlined change management for better versions.
- Robust infrastructure supporting scalability.
Act-On Advantages:
- Integrated marketing automation to streamline performance.
- Consistent updates ensuring fast feature rollouts.
- Dynamic content that adapts in real-time for improved response.
In this round, speed is impressively addressed by all three platforms. However, Instapage shines brightly, prioritizing quick-loading landing pages that enhance user experience, positioning it as the premier choice for marketers eager to optimize their campaigns.
Round Three: Usability and Learning Process
Entering the usability arena, we see how each platform caters to both beginners and seasoned pros. Instapage welcomes newcomers with its intuitive design and straightforward navigation, allowing users to create landing pages with ease. Tutorials and documentation further enhance the onboarding process, making it accessible to less technical users. Split.io also shines here, offering seamless integration that requires minimal setup. Act-On, while slightly more complex due to its comprehensive capabilities, provides educational resources for all levels. Whether starting from scratch or looking to refine existing skills, users can confidently learn and adapt using these platforms without feeling overwhelmed.
Round Four: Support Available
Customer support can often feel like a lifeline in the digital marketing realm. In that respect, each contender lives up to its promise. Instapage boasts live chat options, responsive email support, and an extensive knowledge database, ensuring users can find answers or assistance quickly. Split.io follows suit with solid community support and resources, along with ticket-based support for urgent needs. Act-On offers robust customer service options, including phone support, along with a wealth of documentation to guide users through the complexities of marketing automation. Regardless of the platform, users have dependable support options, ensuring they’re never facing challenges alone.
Round Five: Pricing Overview
Pricing structures vary across the board, offering options for diverse budgets. Instapage presents a transparent pricing model, focusing on delivering value through its array of features. Free trials allow users to explore the platform without commitment. Split.io adopts a usage-based pricing strategy tailored for companies favoring gradual feature rollout. Act-On, while priced higher, aggregates multiple marketing functionalities, justifying the cost for organizations eager to invest in their automation journey. As you explore your options, consider your specific needs and choose a platform that aligns well with your marketing objectives.
In conclusion, while all three platforms hold unique strengths and features, the best choice depends on your individual needs and marketing goals. Consider what is most important to you in a landing page builder. Is it rich customization, superior speed, or integrated support? If you’re looking to take Instapage for a trial, it provides a perfect opportunity to discover how it can transform your marketing efforts into remarkable results.
