How SurveyGizmo vs. Kontactr vs. Instapage stack up against each other
Compare Instapage with SurveyGizmo and Kontactr to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Instapage helps Evolve boost conversion rates across Facebook
The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
Vita escalate lead generation efforts and client engagement with Instapage
Vita is a full-spectrum professional brokerage firm in the employee benefits industry
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. SurveyGizmo vs. Kontactr – Battle of the Platforms
Choosing the right landing page builder can feel a lot like assembling your fantasy sports team. You need the best players to ensure success. In this showdown, we're putting Instapage, SurveyGizmo, and Kontactr through their paces to determine which one will take home the championship belt in the world of landing pages. Each contender brings its own unique strengths to the table, and by the end of this article, you'll be equipped with all the information you need to make an informed choice. Let’s elevate your digital strategy with a platform that can maximize ROI while streamlining your marketing efforts. Are you ready for the battle?
Meet the Competitors: A Quick Overview
In this corner, we have Instapage, known for its ability to help marketers reduce costs, grow conversions, and create landing page experiences that build brand trust and customer loyalty. Next up is SurveyGizmo, famous for its robust survey functionalities that enable businesses to gather valuable insights. Finally, we have Kontactr, a tool focused on form creation and contact management. Each of these platforms has carved a niche for itself, and while they may seem like friendly rivals, the choice of which to go with depends on your specific needs and objectives. Join us as we dig into their strengths, weaknesses, and unique features to find out which stands out in the arena.
Round One - Feature Showdown
Template Variety and Usability: A Closer Look
When it comes to template variety, SurveyGizmo steps ahead with an extensive selection designed for surveys and data collection, making it easier for users to find what they are looking for. On the other hand, Kontactr focuses on simpler form templates, ideal for basic lead generation needs but lacking in diversity. Instapage shines in this category, offering a plethora of fully customizable templates optimized for conversion. Users will appreciate the drag-and-drop functionality, allowing for easy edits and a more intuitive design process. All three platforms cater to a range of skill levels, making them accessible to both beginners and professionals alike, but it's clear that Instapage’s flexibility is a significant advantage.
Instapage: Champion of Customization and Optimization
Instapage is not just another landing page builder; it’s a comprehensive solution designed to enhance conversions. With features that include A/B testing, dynamic text replacement, and in-depth analytics, Instapage empowers marketers to make data-driven decisions that lead to higher conversion rates. The ability to customize every aspect of a landing page means you can create tailored experiences that resonate with your audience, enhancing customer trust and loyalty. Coupled with its collaborative tools, teams can easily work together to refine their campaigns. Thus, for those serious about optimizing their digital presence, Instapage is an invaluable partner.
Round Two - Speed and Reliability
We all know how crucial speed is when it comes to online experiences. Just as waiting in a long café line can test your patience, slow loading landing pages can deter potential customers. In this round, we assess how each platform performs under pressure. This is essential not just for user satisfaction but also for SEO rankings. Let’s find out who delivers the speed.
Instapage's Edge in Performance:
- Excellent loading times optimized for mobile devices
- Highly efficient caching mechanisms that improve speed
- Stability under heavy traffic without crashes
- Regular updates to optimize performance based on user feedback
SurveyGizmo’s Performance Insights:
- Fast loading for survey pages that gather immediate feedback
- Minimal downtime, ensuring users can access surveys anytime
- Responsive design that loads quickly on various devices
Kontactr's Performance Points:
- Quick form submission that enhances user interaction
- Streamlined for basic functionalities, resulting in faster performance
- Responsive layouts that adjust seamlessly across devices
The findings suggest that while all three platforms offer good performance, Instapage stands out in speed and reliability. Its focus on maintaining fast loading times not only boosts user experience but also plays a significant role in improving SEO rankings, making it the top choice for marketers aiming for an optimal digital footprint.
Round Three – Friendly User Experience
Usability is key when selecting a landing page builder. Both seasoned experts and newcomers should find platforms that offer a smooth learning curve. SurveyGizmo provides an intuitive interface, allowing those new to the platform to get started quickly while offering advanced analytics tools for seasoned users. Kontactr, being simpler, ensures users can create forms without complexity. However, Instapage leads the pack here by offering extensive onboarding resources, webinars, and a straightforward interface that makes creating and tweaking landing pages a breeze. Users can navigate with confidence and ease, fostering a sense of accomplishment as they see their pages come to life.
Round Four – Support Systems
Each of these platforms has a dedicated support system that acts as its reliable sidekick. Instapage shines with 24/7 customer support via chat, email, and phone, along with a wealth of documents and tutorials. SurveyGizmo provides solid email support and extensive help articles but lacks in real-time assistance. Kontactr offers basic email support, which may leave some users wanting more guidance. With various tiers of support available, Instapage’s commitment to customer success makes it the clear winner in this category.
Round Five - Assessing Price Points
When evaluating which platform offers the best value, it ultimately comes down to your marketing needs. Instapage offers scalable pricing plans tailored for businesses of all sizes, ensuring that every user can find a suitable option. SurveyGizmo’s pricing reflects its premium survey features but may be higher than necessary for users solely interested in landing pages. Kontactr, with its more budget-friendly pricing, appeals to smaller businesses or those just starting with minimal needs. However, for comprehensive features that promise to drive conversions and ROI, Instapage's pricing aligns well with its offerings.
In conclusion, while all three platforms have their distinct advantages, Instapage emerges as the optimal landing page builder for marketers focused on driving conversions and nurturing customer loyalty. It’s not just about the features but how those features translate into real-world results. So why not take Instapage for a spin with their free trial? Each tool has something to offer, but for those committed to enhancing their digital strategy, Instapage is unparalleled.
