How ShortStack vs. Formsite vs. Instapage stack up against each other
Compare Instapage with ShortStack and Formsite to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Instapage helps Evolve boost conversion rates across Facebook
The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. ShortStack vs. Formsite – The Battle for Best Landing Page Builder
Choosing the right landing page builder can feel like assembling your own superhero team, each one bringing their own special powers to the table. Just as you wouldn’t choose Iron Man over Captain America lightly, selecting the right tool for your marketing needs is crucial for success. This comprehensive comparison of Instapage, ShortStack, and Formsite promises not just to be informative but engaging, guiding you through the strengths and weaknesses of each to help you make an informed decision. With our friendly rivals vying for your attention, we'll explore their features, performance, usability, and support, helping you find the perfect fit for your marketing strategy. After all, whether you’re launching a new product or boosting conversions, choosing wisely can make all the difference for your business.
Meet the Contestants: Instapage, ShortStack, and Formsite
Step into the ring with our three fierce competitors: Instapage, ShortStack, and Formsite. Each platform has carved a niche for itself in the vast digital landscape, catering to different marketing needs and goals. Instapage shines as a dedicated landing page creator aimed at increasing conversions and enhancing brand trust through tailored experiences. ShortStack, known for its versatility, offers powerful tools for creating engaging promotions and contests that drive user interaction. On the other hand, Formsite specializes in form-building, allowing users to design detailed surveys and data collection forms seamlessly. As we dive into this comparison, we will peel back the layers to see how each contender can help marketers reduce costs, grow conversions, and deliver relevant experiences to their audience—all while maintaining a friendly rivalry.
Round One - Feature Showdown: A Closer Look
Template Variety and User Experience
In the world of landing page builders, the variety of templates and ease of use can make or break your campaigns. ShortStack prides itself on offering a selection of templates that cater to various promotional needs, ranging from contests to sweepstakes. This platform makes it simple for users to pick a template that fits their vision, even if they don’t have advanced design skills. Formsite brings a more utilitarian approach with customizable form templates, but many users find it lacks the visually appealing designs that could enhance user engagement. Instapage, however, sets itself apart with an extensive library of sleek, modern templates designed for high conversion rates. Navigating through Instapage is seamless, allowing users to effortlessly mold their landing pages to match their brand aesthetics and marketing goals. Ultimately, while all three platforms have their strengths, Instapage emerges as the preferred choice for marketers focused on conversion-driven designs.
Instapage: The Go-To for Customization and Conversion Optimization
Instapage stands tall as a titan of customization and conversion optimization in the landing page realm. With its user-friendly drag-and-drop editor, marketers can effortlessly create tailored landing pages that resonate with their target audience. The platform empowers users not just to design but to optimize their pages through A/B testing, ensuring that every element is fine-tuned for the highest conversion potential. Instapage doesn’t just serve as a tool; it acts as a strategic partner in success, helping brands deliver relevant landing page experiences. This creativity combined with data-driven insights enhances brand trust and customer loyalty, further propelling conversion rates to new heights. As you consider the options, it’s clear that Instapage equips marketers with the tools they need to succeed in a competitive landscape.
Round Two - Speed and Performance: The Race to Success
In the digital marketing world, speed is king. Imagine entering a coffee shop and being greeted by an excruciatingly slow line—frustrating, right? The same applies to landing pages. A slow-loading page can be a dealbreaker for potential customers, causing them to bounce before experiencing what you offer. Instapage is designed with performance in mind, ensuring rapid load times that keep users engaged and moving through the conversion funnel. Constant optimization results in a lightning-fast experience that customers appreciate. ShortStack, on the other hand, is decent, but during peak traffic periods, users may encounter some slowdowns. Formsite is reliable when it comes to speed, thanks to its streamlined form responses, but it doesn’t shine quite as brightly as Instapage. Clearly, while all options are functional, Instapage’s focus on speed and performance makes it the standout champion for marketers.
Instapage Advantages:
- Blazing fast load times to boost user engagement
- High-quality templates specifically designed for conversions
- Robust A/B testing features for optimization
- Drag-and-drop editor for easy customization
ShortStack Advantages:
- Offers engaging promotional tools like contests and quizzes
- User-friendly interface with various template options
- Integrates easily with social media for broader reach
Formsite Advantages:
- Strong survey and form-building capabilities
- Customizable options for data collection
- Reliable performance with streamlined responses
Considering speed and performance across the three platforms, it becomes evident that Instapage takes the top spot. Each tool has its own strengths, yet Instapage's commitment to fast-loading, optimized landing pages aligns perfectly with marketing goals focused on conversion.
Round Three - Usability: Navigating the Learning Curve
When it comes to embracing a new landing page builder, usability is key. All three contenders boast easy-to-navigate interfaces, but their approaches vary slightly. ShortStack welcomes newcomers with its straightforward dashboard and guides, making it an approachable choice for marketers just dipping their toes into landing page creation. Formsite's learning curve is relatively gentle for users focusing exclusively on forms, thanks to its clean layout and helpful guides. Instapage, while powerful, can feel overwhelming at first glance due to the multitude of features available. However, once users familiarize themselves with the platform, they find it intuitive and incredibly capable of delivering stunning landing pages. This balance of accessibility and depth means that regardless of your experience, you're guaranteed to progress toward becoming proficient with these tools.
Round Four - Support: Your Marketing Sidekicks
Customer support is an essential aspect of any software solution, and the reliability of each platform's support structure can be likened to having a loyal sidekick by your side. Instapage offers several options, including email, chat, and extensive help materials, alongside a vibrant community forum for troubleshooting and idea sharing. ShortStack also provides solid support via email and chat, with a knowledge base loaded with helpful resources for users. Formsite offers similar channels, but its user community is less active than those of the other two. When it comes to support, Instapage and ShortStack are more akin to engaged partners, ready to lend a hand whenever needed.
Round Five - Pricing Plans: Value for Your Investment
Pricing can significantly influence your choice of landing page builder. Instapage offers a range of pricing tiers based on the features you need, providing excellent value for those focused on conversion optimization. ShortStack has variable pricing depending on the scale of your campaigns, making it flexible but potentially pricier for more extensive use. Formsite operates on a tiered pricing model primarily based on the number of responses, which can be beneficial for organizations focused solely on data collection. Ultimately, it's crucial to reflect on your marketing objectives: consider which features you value the most and how each pricing structure aligns with your long-term goals.
At the finish line of this showdown, it's apparent that while each platform has its own strengths and weaknesses, choosing the right one depends on your specific needs and marketing goals. Instapage stands out as the top contender for marketers seeking a mixture of powerful customization, speed, and expert support. Consider trying Instapage through a free trial or demo to experience firsthand how it can empower you to reduce costs, grow conversions, and provide relevant landing page experiences that bolster brand trust and customer loyalty.
