How SurveyGizmo vs. Gravity Forms vs. Instapage stack up against each other
Compare Instapage with SurveyGizmo and Gravity Forms to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Swytch shifts into high gear with Instapage
Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.
Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
Netradyne drives higher results with Instapage
Netradyne’s products have multiple use cases, like improving fleet efficiency, and training drivers to follow safe driving practices, and securing legal exoneration.
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. SurveyGizmo vs. Gravity Forms – The Ultimate Showdown
When marketers choose a landing page builder, it can feel like assembling their favorite superhero team. Each option brings unique strengths, superpowers in their right, and can dramatically impact marketing results. Today, we spotlight three heavyweights in the digital arena: Instapage, SurveyGizmo, and Gravity Forms. Each platform boasts features and capabilities that can either elevate marketing efforts or leave them floundering. Let's dive in and explore the strengths of each competitor while highlighting how Instapage not only empowers marketers to reduce costs but also enhances conversion rates through relevant landing page experiences. With Instapage, businesses find a partner dedicated to boosting brand trust and customer loyalty, ensuring that every landing page truly resonates with their audience.
Meet the Competitors: A Friendly Introduction
In this corner, we have Instapage, with a reputation for transforming landing page creation into a seamless process, allowing marketers to customize their designs extensively while optimizing for conversion rates. Known for its robust features, Instapage has a significant edge for businesses looking to improve their digital marketing efforts. In the other corners, we have SurveyGizmo, renowned for its data collection capabilities, providing marketers with tools to create interactive forms and surveys that can double as landing pages. It enables businesses to gather valuable insights directly from their audience. Finally, we have Gravity Forms, a WordPress plugin champion that specializes in form building. It delivers potent functionality, allowing users to create sophisticated forms to capture leads and data, making it a beloved choice among developers and marketers alike. Each contender has its strengths, but today we will explore who comes out on top in this head-to-head.
Starting the Match - A Feature Face-off
Template Options and User Experience: Who Takes the Lead?
When it comes to template variety and ease of use, these three platforms offer different experiences tailored to their core functionalities. SurveyGizmo shines with its smart and adaptable form templates, providing users with the tools needed to create engaging surveys. Its interface allows marketers to customize forms and land pages in a fluid manner, perfect for gathering customer insights. Gravity Forms caters well to users familiar with WordPress, offering significant customization for their forms while ensuring a high degree of flexibility. However, the complexity and learning curve can be a hurdle for novices. Instapage, on the other hand, stands out with its extensive library of high-converting landing page templates. The platform emphasizes ease of use, catering to all user levels, from novice marketers to experienced pros. It enhances the overall user experience, ensuring that even those new to the game can create stunning landing pages optimized for conversion without tools or coding knowledge required.
Instapage: Your Partner in Customization and Optimization
Instapage is more than just a landing page builder; it’s a comprehensive suite designed to optimize conversion rates and user engagement. The platform boasts unparalleled customization features, empowering marketers to fully-tailor their landing pages to align with campaign goals and audience needs. From personalized call-to-action buttons to integrating advanced A/B testing, Instapage does not shy away from providing marketers with the tools to harness the power of marketing data. Furthermore, marketers can track performance metrics directly within the platform, allowing for real-time adjustments that enhance both cost-efficiency and overall marketing effectiveness. The user experience and customer support consistent with Instapage's offerings are specifically designed to elevate campaign outcomes, making it indispensable for anyone serious about driving sales and leads.
Speed and Performance: The Critical Test
Performance speed can make or break user experience, akin to waiting in line at your favorite coffee shop – an anticipation build-up that can quickly sour. In today’s fast-paced digital world, users expect pages to load quickly, leaving little patience for delays. How do our contenders stack up in this essential round? Each platform’s speed impacts how effectively users interact with landing pages. It's vital for marketers to compare these attributes closely.
Instapage Advantages:
- Uses a cloud-based infrastructure, ensuring rapid page loading times.
- Built-in AMP support to create lightning-fast mobile landing pages.
- Optimized loading times through efficient content delivery networks.
- Automatic image compression to facilitate quick loading without sacrificing quality
SurveyGizmo Advantages:
- Offers lightweight and efficient templates for quick loading.
- Ability to host surveys on their servers, reducing loading times for users.
- Streamlined integration minimizes additional load on landing pages.
Gravity Forms Advantages:
- Efficient form processing ensures rapid response times.
- Can leverage existing hosting speed and optimization features.
- User-generated content typically loads fast due to simplistic design.
In conclusion, while all three platforms have their merits in terms of speed and performance, Instapage stands out. Its focus on rapid load times drastically enhances user experience and engagement, making it a clear front-runner. A quick-loading landing page is crucial, as it directly correlates to lower bounce rates and higher conversions.
Usability and Learning Curve: How Friendly is Each Tool?
Navigating new tools can evoke anxiety, but fear not, as each of these platforms welcomes both novices and veterans. SurveyGizmo's user interface is intuitive, guiding users through the setup process with little fuss, making it perfect for beginners who want a hands-on approach to collecting data. Gravity Forms may require a bit of WordPress know-how, but its extensive documentation supports users in overcoming initial hurdles, allowing them to rise to mastery. Instapage excels here too, known for its drag-and-drop functionality that anyone can grasp quickly, significantly enhancing its usability for marketers at all levels. The user-friendly approach means users can focus on their content and strategies without getting bogged down by technical complexity. Overall, whether you are just starting or are professionally seasoned, each tool provides an environment where you can thrive, but Instapage minimizes the learning curve while maximizing results.
Support Like a Trusted Sidekick: Customer Service Evaluation
Customer support is like the loyal sidekick ready to swoop in when circumstances get tough. Each platform offers a suite of support options, catering to users' different preferences. SurveyGizmo provides solid email support coupled with an extensive knowledge base and community forums where users can engage and find solutions. Gravity Forms leans towards email and a dedicated developer community for assistance, which can be invaluable for those looking for advanced support. On the other hand, Instapage distinguishes itself with 24/7 customer support via chat and email, ensuring users receive timely assistance whenever needed. Its robust online resources include tutorials, webinars, and a comprehensive help center, giving marketers diverse options for support and education. As a result, Instapage is well-positioned with user-friendly resources and engaging support, making it the preferred partner.
Price Tag Showdown: Which Platform Offers the Best Bang for Your Buck?
Pricing structures can be the final tipping point in choosing a platform. Marketers must assess what they need and how much they are willing to spend. Instapage operates on a subscription-based model, offering various packages that scale in features and allowances according to business size and requirements, making it a flexible choice. SurveyGizmo follows suit, providing tiered pricing based on features, but may come off as pricey for smaller startups focused primarily on landing page functionality. Gravity Forms employs a one-time payment model for basic plugins but does require additional investments for extensions depending on the desired features. At a glance, Instapage caters efficiently to varied budgets while ensuring a comprehensive offering, making it well-suited for forward-thinking marketers seeking affordable yet effective solutions.
Ultimately, while each platform has unique strengths and pricing models, the choice boils down to individual needs and objectives. Instapage shines through as a reliable partner, focused on optimizing conversion rates while delivering relevant page experiences. Each marketer should consider their unique requirements, from features desired to budgets allowed, before making their final decision. As they evaluate their options, we encourage trying Instapage’s free trial or demo to experience firsthand how it can empower their marketing efforts.
