How Shopify vs. Landingi vs. Instapage stack up against each other
Compare Instapage with Shopify and Landingi to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
Get startedSee how Instapage stacks up against the competition
Feature | Instapage | Other builders |
Drag-and-Drop Tools | ||
Conversion-optimized templates | ||
Manual and AI-powered A/B Tests | ||
AI content suggestions | ||
Popups and sticky bars | ||
Canvas and grid blocks | ||
Reusable and global elements | ||
Form and popup builders | ||
Built-in Heatmaps | ||
Central analytics dashboard | ||
Ad-to-page personalization and collections | ||
Contacts, lists, and email | ||
Dedicated, full-service CRO experts | ||
Enterprise-ready platform |
Leading the way in building high-performing landing pages
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations






Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrationsGet started with Instapage in a few steps
-
Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Shopify vs. Landingi – Who's the Ultimate Landing Page Builder?
Choosing between Instapage, Shopify, and Landingi can feel a bit like assembling an all-star team for your marketing strategy. Each contender brings unique talents to the table, and just like selecting the perfect superheroes, you'll want to consider their strengths in the landing page arena. Instapage, known for its powerful customization options, offers marketers a way to significantly reduce costs and grow conversions. Shopify shines with its e-commerce capabilities, while Landingi focuses on user-friendly designs to create effective landing pages. This article promises a thorough examination of these three platforms, showing how they stack up against each other and which one might just be the right fit for your business needs. Ready to jump in? Let the comparison battle begin - may the best builder win!
Introducing Our Competitive Trio
Let’s meet the players: Instapage, Shopify, and Landingi. While each platform competes in the digital marketing space, they each have their unique offerings. Instapage is celebrated for its emphasis on creating high-converting landing pages that quickly engage users. It empowers marketers by streamlining the landing page design process, helping you craft relevant experiences that drive engagement and establish trust. On the other hand, Shopify is a heavyweight in the e-commerce domain, offering robust tools for online store setups, including customizable landing page options to enhance sales strategies. Finally, Landingi takes center stage with its user-friendly interface, catering particularly to users new to the digital marketing scene, making it easy to craft beautiful landing pages that capture attention. This overview sets the stage for an exciting comparisons as we explore what each platform can deliver.
Round One - Feature Showdown
Template Diversity and User-Friendly Setup
When it comes to feature variety, Instapage stands out with its abundance of templates designed to optimize conversions. The platform offers over 500 professionally designed templates that suit a range of industries. This variety is complemented by a user-friendly drag-and-drop builder, which allows for customization without the need for coding skills. Shopify, while primarily focused on e-commerce, does provide templates geared toward creating product landing pages, offering decent variety. However, it lacks the same level of dedicated landing page optimization tools that Instapage boasts. Landingi's strength lies in its simplicity and templates designed for various purposes, making it a great option for newcomers who need easy starter templates. However, power users might find it somewhat limiting in advanced customization. By and large, if a sophisticated template offering and user empowerment for conversion are your priorities, Instapage takes the lead.
Instapage - Your Partner in Optimized Conversions
Instapage isn’t just another landing page builder; it’s a critical ally in your quest for higher conversion rates. Its features include A/B testing capabilities that provide real-time analytics on layout and content performance, ensuring you craft the most effective landing page possible. With built-in heatmaps, you can also visualize how users are engaging with your page, allowing for data-driven adjustments. Additionally, Instapage carries seamless integrations with various marketing tools and CRM platforms, ensuring your landing pages operate in harmony with your broader marketing strategies. This extensive suite of customization and optimization options places Instapage at the forefront, enabling marketers to not only reduce expenses but also enhance customer loyalty and brand trust through effective landing page experiences.
Second Round - Speed Reputation
Let’s turn our attention to the often unsung hero of digital platforms: speed. In the online world, waiting for a page to load can feel like an eternity. If you're in line at your favorite coffee shop and it’s taking too long, chances are you’ll lose your patience and look elsewhere. Similarly, if a landing page doesn't load swiftly, potential customers might click away before giving it a chance. Speed impacts not just user experience but also SEO rankings, making it critical to select a platform that keeps up with performance demands.
Instapage's Speed and Performance Benefits:
- Optimized loading times with dedicated infrastructure to ensure smooth user experiences
- Advanced caching techniques that help deliver fast-loading pages even during peak times
- Compliance with SEO best practices to enhance visibility while maintaining speed
- Regular performance monitoring tools available to track and adjust as necessary
Shopify's Speed Features:
- Reliable uptime and server performance backed by robust hosting capabilities
- Optimized theme structure to enhance loading speeds for product pages
- Integrated CDN (Content Delivery Network) management to accelerate delivery times
Landingi's Performance Highlights:
- Quick page creation capabilities that do not compromise loading speeds
- Simple designs that reduce loading times, ensuring swift user interactions
- Support for AMP (Accelerated Mobile Pages) to enhance mobile performance
- Consistent updates aimed at increasing overall speed and performance efficiencies
In our assessment of speed and performance, Instapage shines through as a superior choice. Not only does it uphold a reputation for maintaining high loading speeds, but it also ensures users have the best experience possible, which directly translates to better conversion rates. When speed matters, Instapage stands out.
Round Three - User Experience and Learning Curve
Entering the third round, let’s discuss usability and how welcoming each platform is to both novices and experienced marketers. Instapage creates a nurturing environment with its user-friendly interface, onboarding tutorials, and comprehensive support structures. It's designed with marketers in mind, making it easy for anyone to navigate the platform and start creating campaigns effectively from day one. Shopify offers a similar user-friendly layout, especially for those familiar with e-commerce setups, making the transition seamless. However, its more advanced features can pose a learning curve for new users. Meanwhile, Landingi champions beginners with a straightforward interface and step-by-step guidance, which means newcomers can build their first landing pages without feeling overwhelmed. Ultimately, while Landingi excels in friendliness toward beginners, Instapage combines user-friendliness with depth of features, supporting users of all experience levels more effectively.
Round Four - The Support Network
Now, let's look at customer support, another key player in the battle for your business. Picture this: you’re in the middle of crafting a campaign, and suddenly you hit a snag. Which platform is ready to swoop in like a loyal sidekick to save you? Instapage offers excellent customer support through multiple channels, including live chat, email, and a robust knowledge base filled with useful tutorials. Likewise, Shopify provides round-the-clock support through chat and calls, accompanied by an extensive help center packed with resources and community forums. Landingi's support is similarly passionate, with chat options and a library of tutorials designed to empower users. All three contenders have strong support mechanisms, but they each shine in different ways – depending on your preferred method of help, you can find a solid fit within any of these platforms.
Round Five - Pricing Strategies Unveiled
Bringing up the rear in our comparison is the pricing structure, a pivotal consideration for many businesses. Instapage's pricing is commensurate with its feature-rich offering, but it's worth noting that its comprehensive tools for optimizing conversions could lead to significant gains that outweigh initial costs. Shopify offers various monthly plans designed to cater to small to large businesses, including built-in e-commerce tools, though some may find it less suited for just landing page creation. Landingi champions affordability with lower entry-tier pricing models, appealing to startups and budding marketers but perhaps lacking some advanced features over time. In essence, the best value depends on your specific marketing goals; if your focus is on landing pages and conversions, Instapage could justify its price tag with results, while startups may find Landingi's affordability attractive for starting out.
In conclusion, while all three platforms have their unique strengths, your choice will largely rely on your specific needs and goals. Instapage stands out for its emphasis on conversion-focused landing pages and customization potential, making it a strong contender for marketers looking to establish brand trust and enhance customer loyalty. Shopify and Landingi also offer viable solutions, especially for users with distinct requirements. Consider what features matter most to you, and remember that trying out Instapage through a free trial can help determine if it aligns with your marketing vision.