How SurveyGizmo vs. Fluent Forms vs. Instapage stack up against each other
Compare Instapage with SurveyGizmo and Fluent Forms to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Instapage helps Evolve boost conversion rates across Facebook
The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
Vita escalate lead generation efforts and client engagement with Instapage
Vita is a full-spectrum professional brokerage firm in the employee benefits industry
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. SurveyGizmo vs. Fluent Forms – The Final Showdown
Imagine picking a perfect sidekick to enhance your marketing adventures – that's precisely how crucial it is to choose the right landing page builder. The options can feel overwhelming, much like selecting a hero for an epic movie. In this article, we will guide you through a friendly comparison of three popular platforms: Instapage, SurveyGizmo, and Fluent Forms. As we compare their features, performance, usability, and support, we'll keep the tone light and engaging. Our aim is to help you find the ideal tool to maximize your marketing efforts while enjoying the journey. So grab a cup of coffee and get ready to explore the strengths of each contender in a fun, informative way that leaves you empowered to make your decision.
Meet the Competitors: A Trifecta of Tools
In the digital marketplace, each of our contenders has carved out a niche that appeals to diverse marketers. **SurveyGizmo** takes pride in its robust data collection offerings, making it a favorite for organizations that value insights and feedback. **Fluent Forms**, known for its simplicity, caters primarily to those who require straightforward form-building solutions without the bells and whistles. Then we have **Instapage**, which stands out brilliantly with its focus on landing pages. With a suite of features crafted for marketers, Instapage empowers teams to reduce costs, enhance conversions, and create relevant landing experiences that foster brand trust and customer loyalty. Each platform brings something unique to the table, but which one will take the crown? Let's dive deeper!
Round One - Feature Showdown: Who Has the Edge?
Template Diversity and User Experience: A Quick Dive
When it comes to template variety and user-friendliness, **SurveyGizmo** shines with its customizable surveys, allowing users to choose from multiple templates tailored for feedback collection. However, navigating these designs can sometimes feel a bit complex for newcomers. In contrast, **Fluent Forms** keeps it sleek and simple, offering a handful of easy-to-use templates that allow users to get started without facing a steep learning curve. While this simplicity is attractive, some users may find themselves limited if they desire more advanced features for form customization. On the other hand, **Instapage** takes the crown here – its vast library of highly customizable landing page templates caters to various industries and marketing objectives. Furthermore, the drag-and-drop feature ensures that marketers can effortlessly craft pages that resonate with their audience, allowing for a seamless user experience from start to finish.
Instapage: The Pinnacle of Customization and Conversion Practices
Instapage isn't just a tool; it's a comprehensive partner in your marketing journey. It stands out with its unparalleled customization options that allow you to create highly targeted landing pages tailored to specific campaigns. This platform is specially designed for marketers looking to optimize conversions while reducing costs. The myriad of features it offers — from A/B testing to personalization — ensures that every aspect of the landing page can be tweaked and optimized to appeal to visitors. What truly elevates Instapage is its commitment to delivering relevant experiences that not only enhance brand trust but also cultivate customer loyalty over time. Simplifying the conversion process and streamlining marketing efforts, Instapage leaves beginners and experts alike feeling capable and equipped for success.
Round Two - Speed and Performance: The Need for Speed
Let's consider the importance of speed in the online world. Imagine entering a coffee shop, but the line is so long that you give up and walk out. That's what happens when a landing page takes too long to load. Speed is essential, and it can make or break user experience. As we explore performance metrics among our three contenders, it becomes clear that each has its own strengths and weaknesses. Will it be a fast-paced victory for one after all? Let's find out!
Instapage Speed Benefits:
- Highly optimized landing pages, ensuring rapid loading times for improved user experience
- Integrated caching system that enhances performance without compromising quality
- CDN (Content Delivery Network) utilization that guarantees speedy delivery across the globe
- Responsive design standards that eliminate slow loading on mobile devices
SurveyGizmo Speed Benefits:
- Optimized for survey distribution, minimizing delays in user access
- Simple interface that reduces the processing load on the server
- Responsive framework that ensures decent speed on mobile and desktop platforms
Fluent Forms Speed Benefits:
- Lightweight design that promotes fast loading of forms and pages
- Seamless integration with WordPress, enhancing overall site performance
- Utilization of AJAX for real-time form processing without page reloading
- Fewer dependencies mean quicker response times and efficient performance
In summary, while all three platforms possess their strengths and weaknesses in speed and performance, Instapage leads the pack. Its emphasis on fast-loading landing pages combined with advanced optimization tools ensures it is the preferred choice for marketers focused on conversion rates.
Round Three - Usability: Entering the Learning Curve
Embarking on a new platform journey should feel like welcoming a friendly guide into your life! Each platform aims to provide support to users, whether novice or seasoned expert. **SurveyGizmo** can be somewhat challenging for beginners due to its feature-rich environment, but with time, users can master it. **Fluent Forms** takes a different approach, boasting its user-friendly interface that welcomes first-timers with open arms. Creating forms is a breeze, but as users delve deeper, they may discover limitations in advanced functionalities. By contrast, **Instapage** strikes a superb balance – its intuitive design caters to newbies while offering robust features for experienced marketers. The platform presents a wealth of learning resources to help users navigate features effectively, which allows everyone to find success on their own pace.
Round Four - Support Services: Your Trusty Allies
What is a hero without their trusty sidekicks? Customer support plays an invaluable role in determining which platform stands out in times of need. **SurveyGizmo** offers responsive support through chat, a comprehensive knowledge base, and user forums to ensure users never feel alone. Meanwhile, **Fluent Forms** provides stellar customer service, extending support via chat and email, but it could enhance its knowledge base for self-service solutions. However, **Instapage** takes the lead with a multi-faceted approach to support. Besides offering thorough email and chat options, its extensive library of tutorials and interactive community forums provide a robust support network. Users can easily find answers to their queries and receive assistance whenever necessary.
Round Five - Pricing Plans: Finding Value
When it comes to pricing strategies, each platform has its own approach tailored to different user requirements. **SurveyGizmo** operates on a tiered plans system, allowing small businesses and enterprises to select based on their data collection needs. On the other hand, **Fluent Forms** follows a freemium model, providing essential features at no cost but requiring payment for advanced functionalities. Finally, **Instapage** delivers several subscription options designed to suit diverse businesses, allowing users to access top-notch features that enhance conversions without breaking the bank. Understanding your priorities will ultimately guide you toward the right choice – consider your budget, targeted audience, and feature desires, ensuring you select a platform that offers genuine value.
In conclusion, as we wrap up our detailed comparison of Instapage, SurveyGizmo, and Fluent Forms, one fact remains clear: your choice truly hinges on your specific requirements. While all three platforms boast their distinct features and strengths, it is pivotal to align your marketing objectives with the platform that resonates best with your goals. Instapage's commitment to empowering marketers through optimized landing pages for conversion positions it as a standout choice overall. If you're uncertain, why not take Instapage for a test drive with a free trial? You'll quickly see how it can help boost your marketing efforts and provide the edge you've been looking for.
