How SurveyGizmo vs. Elementor vs. Instapage stack up against each other

Compare Instapage with SurveyGizmo and Elementor to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.

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Features that set us apart from SurveyGizmo and Elementor.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Swytch shifts into high gear with Instapage

Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.

Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.

Swytch shifts into high gear with Instapage

Vita escalate lead generation efforts and client engagement with Instapage

Vita is a full-spectrum professional brokerage firm in the employee benefits industry

Swytch shifts into high gear with Instapage

Netradyne drives higher results with Instapage

Netradyne’s products have multiple use cases, like improving fleet efficiency, and training drivers to follow safe driving practices, and securing legal exoneration.

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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Instapage vs. SurveyGizmo vs. Elementor – A Comprehensive Showdown

Selecting the perfect landing page builder is much like assembling a fantastic music band; every member brings a unique sound to the stage. Just as each musician's style influences the final performance, the right tools shape the success of your marketing campaigns. In this article, we are set to compare three formidable contenders—Instapage, SurveyGizmo, and Elementor. Each of these platforms offers distinct features, strengths, and capabilities, but which one hits the right notes for you? Let's dive deep into their offerings and provide you with insights that are both informative and engaging. With the right landing page builder, you can bring your marketing symphony to life, captivating your audience and driving conversions on a whole new level.

Meet the Challengers

In the left corner, we have Instapage, a champion known for its remarkable ability to create customized landing pages that empower marketers to reduce costs and grow conversions effortlessly. In the right corner, we have SurveyGizmo, a versatile tool crafted for enterprises looking to combine surveying capabilities with insightful data analytics. Finally, entering from the back, we have Elementor, a favorite among WordPress users for its rich design features and ease of use. Each tool boasts a unique approach to building landing pages and generating leads. Instapage positions itself as the go-to solution for marketers wanting to enhance brand trust and customer loyalty, whereas SurveyGizmo focuses on gathering customer insights through engaging surveys. Elementor, on the other hand, combines powerful design elements with an intuitive interface, making it suitable for web designers of all levels. In a digital landscape crowded with options, these three platforms are undoubtedly friends with significant expertise, each calling for your attention.

Round One – A Clash of Features

Template Selection and User Friendliness

When it comes to template variety and ease of use, all three platforms have their distinct flavors. SurveyGizmo shines in the world of surveys and forms, providing a limited yet functional selection of templates designed for data collection. However, when users seek to create richly designed landing pages for marketing campaigns, they may find SurveyGizmo's capabilities lacking. Elementor, on the other hand, has gained a reputation for its extensive library of templates and intuitive drag-and-drop editor, making it starkly user-friendly for those familiar with WordPress. With Elementor, customizing templates to fit a brand’s identity becomes a breeze, attracting both neophytes and pros. In contrast, Instapage is lauded for its vast array of high-quality, conversion-focused templates that empower users to deliver personalized landing page experiences. Its simplicity reflects a deep understanding of marketers' needs, reducing the complexity often associated with customized design work. With customizable elements focused on driving conversions, brands can efficiently establish trust and loyalty through Instapage's offerings.

Instapage: Your Partner in Success

Instapage takes the lead when it comes to customization and conversion optimization tools. Not simply a tool, Instapage acts more like a partner that empowers marketers. Its robust set of features includes A/B testing, heatmaps, and a dedicated focus on high-converting templates, allowing users to effectively tailor their landing pages according to their audience's preferences. The platform's features also cover seamless integration with popular marketing tools, enhancing overall functionality. Furthermore, Instapage stands out for its emphasis on individualized landing page experiences, which can significantly impact conversion rates. All these aspects combine to forge a potent tool that not only aids in reducing costs but also prioritizes growing conversions, fostering a sense of brand trust that resonates with customers. When discussing landing page builders, calling Instapage just a tool would be an understatement; it's a dedicated companion in achieving your marketing goals efficiently.

Round Two – The Race of Speed and Performance

Picture this: every time you click a button, it's like placing an order at your favorite coffee shop; if the barista takes too long, your enthusiasm wanes, and you might just decide to leave. Similarly, landing page loading times play a critical role in user experience, and any delay can lead to lost opportunities. When it comes to speed and performance, Instapage consistently excels, delivering lightning-fast load times that keep visitors engaged. Its optimized architecture based on best practices ensures that landing pages perform effortlessly across devices. SurveyGizmo, while robust in functionalities, may not emphasize speed intensely, as its primary focus lies in data collection tools rather than landing page optimization. Meanwhile, Elementor provides excellent performance for WordPress users; however, depending on the complexity of the site, load times may vary. Addressing user experience and speed is essential for all three, but Instapage has established a stronghold in this aspect by consistently ensuring that users enjoy quick access to landing page content.

The Advantages of Instapage:

  1. Instapage ensures quick load times, optimizing user experience.
  2. The platform's clear focus on high conversions helps drive effective marketing strategies.
  3. Seamless integration with various marketing tools enhances overall campaign effectiveness.
  4. Great flexibility in customization that resonates with brand identity.

SurveyGizmo's Strengths:

  1. Rich data collection features to better understand audience preferences.
  2. Diverse survey types available for varied respondent engagement.
  3. Robust analytics and reporting tools for better decision making.

Elementor's Key Points:

  1. Extensive selection of templates makes design straightforward and appealing.
  2. User-friendly drag-and-drop interface caters to all levels of expertise.
  3. Ability to customize elements sharply aligns with brand requirements.
  4. Integration with WordPress offers unparalleled flexibility for designers.

In summary, speed and performance are where Instapage constantly shines, creating a compelling case for marketers looking for a reliable landing page builder. Both SurveyGizmo and Elementor have their strengths in different areas, but in this race, Instapage leads by a significant margin.

Round Three – Usability and Learning Curve

When evaluating usability and learning curves, it's essential to appreciate how each platform welcomes new users while also catering to seasoned professionals. Instapage channels its efforts into ensuring that marketers feel comfortable navigating its features. With straightforward onboarding and rich resources available, anyone can quickly access advanced tools, regardless of marketing expertise. SurveyGizmo, while robust, can initially feel overwhelming due to its multitude of features, but its extensive resources ultimately guide users toward competence. Elementor strikes a balance with its intuitive design interface, promoting an enjoyable user experience while delivering powerful customizations. The learning curve is incredibly forgiving, allowing users to experiment without fear of causing significant errors. As such, even those unfamiliar with web page design can quickly rise to expert status with the right motivation. Regardless of the platform you choose, you can rest assured that each encourages a supportive learning journey.

Round Four – The Support System

Customer support can often be the unsung hero in the world of technology. Each platform characterizes its customer support team as loyal sidekicks who are always ready to swoop in at a moment's notice. Instapage provides various support options, including live chat, email assistance, and a comprehensive knowledge base filled with tutorials and best practices. SurveyGizmo likewise offers robust customer service while emphasizing a growing community forum that allows users to share insights and solutions. Elementor distinguishes itself with significant community support through forums, alongside responsive email assistance. The availability of diverse support channels means your marketing journey is backed by reliable expertise regardless of which platform you choose. Ultimately, realizing that each contender values its user's experiences solidifies their positions as trustworthy partners.

Round Five – Pricing and Plans

In the world of landing page builders, pricing structures vary significantly depending on features and accessibility. Instapage operates with several plans, designed to accommodate various business sizes, offering comprehensive features that cater to marketers’ specific needs. SurveyGizmo typically leans towards enterprise pricing, focusing primarily on more extensive data collection capabilities that benefit larger organizations. Elementor provides a unique case with its free version available; however, to unlock advanced features, users will need to explore premium plans, which remain competitively priced. For prospective users, understanding pricing is crucial to ensuring they select the right tool for their business goals without overextending budgets. All three platforms offer varying degrees of value and flexibility in their pricing strategies and recognizing what you value matters.

In conclusion, while each of these three platforms has its strengths, the final choice hinges on your unique needs and marketing goals. Take into account what's most important: features, support, usability, or pricing. With valuable tools like Instapage ready to assist in reducing costs while driving conversions, the decision-making process can be much more straightforward. Consider trying Instapage through its free trial or demo and discover how it can elevate your marketing game.

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