How SharpSpring vs. Landen vs. Instapage stack up against each other
Compare Instapage with SharpSpring and Landen to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Instapage helps Evolve boost conversion rates across Facebook
The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. SharpSpring vs. Landen – The Ultimate Showdown
Choosing the right landing page builder can feel like picking the best team to go up against a formidable opponent in a championship match. Each player has unique strengths and weaknesses, and understanding these can make all the difference in achieving marketing success. Today, we pit three contenders against each other: Instapage, SharpSpring, and Landen. Join us in this fun yet informative journey to understand which platform stands tall in the competitive arena of landing page construction. Whether you're aiming to cut costs, boost conversions, or create personalized landing experiences, we've got the insights you need. This comparison is not just data-driven; it's designed to help marketers like you build credibility with customers and increase conversion rates. Let’s dive deep into each platform’s offerings and how they cater to the needs of today’s digital marketers. Each contender brings something different to the table, and by the end, you'll feel equipped to make a choice that resonates with your marketing goals.
Meet the Challengers in the Digital Arena
As we introduce our three contenders, it’s worth noting that each has carved out a niche in the world of landing page creation. Instapage is renowned for its robust features geared towards optimization and conversion, making it a favorite among marketers. SharpSpring, on the other hand, comes with an integrated marketing automation suite that supports campaign management alongside landing page creation, appealing to those who seek an all-in-one solution. Lastly, Landen stands out for its simplicity and ease of use, catering to smaller businesses or individuals who might not have the resources for more complex tools. In this digital arena, each platform has cultivated a loyal user base, proving their impact on businesses looking to enhance their online presence. As we compare feature sets, usability, performance, and pricing, you’ll soon see how these platforms not only compete but also complement the varying needs of marketers today.
Round One - Feature Showdown
Template Selection and User Experience
When it comes to template variety and ease of use, understanding what each platform offers is critical. Instapage takes the lead with its extensive library of customizable templates designed for different industries, ensuring that users can quickly find a style that fits their brand. The intuitive drag-and-drop interface allows marketers to tweak layouts easily, making it simple for beginners while providing depth for advanced users. SharpSpring, while competitive, boasted a more limited selection of templates with a focus on integration with their marketing tools, which might not appeal to those looking for creative freedom. Landen shines here with its user-friendly design; it provides a straightforward experience that allows users to create landing pages quickly, although at the cost of some advanced features. Ultimately, your choice may depend on whether you prioritize variety and customization or simplicity and speed.
Instapage: Your Go-To for Tailored Experiences
Instapage is truly a powerhouse for marketers aiming to elevate their conversion rates. With its focus on customization, users enjoy detailed options for layout adjustments, content customization, and A/B testing capabilities. The platform doesn’t just deliver a product; it acts as a marketing partner, empowering you to craft landing pages that resonate with your audience. Additionally, the seamless integration with leading marketing tools helps streamline your workflow, meaning you can dedicate more time to refining your message rather than worrying about intricate design details. Instapage stands out as an all-encompassing platform that not only enhances user experience but also supports long-term business growth through data-driven decisions aimed at increasing trust and customer loyalty.
Round Two - Speed and Performance
Let’s pivot to an often-overlooked yet crucial aspect: speed and performance. Imagine lining up for your favorite coffee only to have the barista take their sweet time. Frustrating, right? Speed is a critical factor that can make or break user experience on landing pages. A fast-loading page enhances user experience, keeping potential customers engaged and less likely to bounce. Now, let’s see how our contenders measure up when it comes to delivering quick, reliable performance.
Instapage Advantages:
- Optimized page load times thanks to cloud hosting
- Responsive design that maintains speed across devices
- Integrated performance tracking to identify slow elements
- Built-in heatmaps to monitor user engagement without lag
SharpSpring Advantages:
- Fast loading times with pre-emptive asset caching
- Efficient integration with existing digital marketing tools
- Well-optimized for campaigns benefiting from automation
Landen Advantages:
- Streamlined templates that ensure fast loading times
- Simplicity in design minimizes excessive loading elements
- Mobile-optimized to cater to increasingly mobile traffic
In conclusion, while all three platforms offer varying levels of speed and performance, Instapage consistently emerges as the top choice. Its robust infrastructure ensures not just speed but the overall performance that elevates user experience, promoting better conversion rates as a result.
Round Three - User-Friendliness and Learning Curves
Now, let’s examine the user-friendliness of our platforms. A friendly introduction to landing page tools can transform a daunting task into an enjoyable experience. Each of our contenders aims to cater to both newcomers and seasoned marketers, supporting skill development regardless of where you begin. Instapage excels with its intuitive interface that simplifies complex features, enabling marketers to ramp up quickly. SharpSpring offers robust resources such as webinars and tutorials, appealing to those who prefer structured guidance. Meanwhile, Landen embraces simplicity, providing a clear, no-frills approach that allows anyone to dive right in. The user experience across these platforms is generally positive, but personal comfort with each tool will ultimately dictate how quickly you can become proficient.
Round Four - Customer Support Strengths
Customer support deserves its own moment in the spotlight. Think of the support teams as trusty sidekicks ready to assist whenever challenges arise. Instapage takes pride in providing excellent customer service through live chat and email support, along with an extensive knowledge base filled with articles and tutorials. SharpSpring offers robust support, with dedicated account managers for clients needing more hands-on guidance. Meanwhile, Landen focuses on community support through forums and also provides email assistance, making it an approachable option for those looking for help. Each platform presents unique support arrangements, ensuring that you’ll have the help you need when navigating through any issues.
Round Five - Evaluating Pricing Structures
When discussing pricing structures, it’s essential to factor in the features and support each platform offers. Instapage—and its tiered pricing model—ensures that businesses of all sizes can find a plan that fits their budget while delivering powerful capabilities. In the middle, SharpSpring’s pricing aligns more with its automation features, making it suitable for larger organizations looking for an all-in-one solution. Landen offers the most affordable option, appealing to small businesses or freelancers aiming for straightforward solutions without breaking the bank. Each platform has distinct pricing strategies with varying inclusions, so consider your business's specific needs before deciding.
Ultimately, while Instapage, SharpSpring, and Landen have unique strengths, the perfect choice hinges on personal preference and business requirements. Reflect on what aspects matter most—is it feature-rich capabilities, supportive customer care, or budget-friendly pricing? If you’re ready to enhance your landing page creation process, why not give Instapage a test drive with a free trial? Your ideal landing page success story could be just a click away.
