How Strikingly vs. Mozello vs. Instapage stack up against each other

Compare Instapage with Strikingly and Mozello to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.

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Features that set us apart from Strikingly and Mozello.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Swytch shifts into high gear with Instapage

Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.

Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.

Swytch shifts into high gear with Instapage

Lattice increases conversion rate by 41.7% with Instapage

With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.

Swytch shifts into high gear with Instapage

Vita escalate lead generation efforts and client engagement with Instapage

Vita is a full-spectrum professional brokerage firm in the employee benefits industry

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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Instapage vs. Strikingly vs. Mozello – A Showdown of Landing Page Builders

Choosing the right landing page builder is like assembling a dream team of superheroes for your marketing campaign. Each platform has its unique powers and strengths, ready to take your online presence to the next level. In this showdown, we’ll pit three popular contenders against each other: Instapage, Strikingly, and Mozello. Each of these tools offers distinct features and advantages, catering to different marketing needs. By the end of this comprehensive comparison, you’ll have a clearer understanding of which builder suits your marketing flair best. So, let’s dive in and explore the strengths and weaknesses of our trio of champions—work with us as we discover who stands tall in the arena of landing pages, navigating the realms of cost-effectiveness, conversion rates, and user experiences.

Meet the Competitors

Our three competitors, Instapage, Strikingly, and Mozello, each promise to take your landing page creations to new heights. Instapage focuses on conversion rate optimization and delivering relevant landing page experiences that cement brand trust and enhance customer loyalty. Strikingly, on the other hand, shines with its simplicity and quick setup capabilities, appealing to those who want a straightforward web presence without fussing over details. Mozello brings a unique approach, allowing users to create multilingual websites easily, which sets it apart in a global market. While all three tools aim to shoulder the heavy lifting in your marketing efforts, they each have different strengths worthy of exploration. As we proceed, we’ll uncover how they stand up to one another across various dimensions, ultimately revealing which tool might be the best ally for your specific marketing endeavors.

Feature Overview – A Battle of Capabilities

Template Variety and User Experience Comparison

When it comes to features, template variety is a significant battleground. Instapage boasts an impressive library of professionally designed templates tailored for high conversion rates, allowing marketers to quickly find a design that resonates with their target audience. Its drag-and-drop editor simplifies the customization process, ensuring even beginners can craft stunning landing pages effortlessly. Strikingly offers a more limited selection but focuses heavily on mobile responsiveness, enabling users to create single-page websites without stress. Mozello has a unique edge with its multilingual template options, appealing to users seeking global reach. While each platform has different approaches and strengths, it’s key to remember that the ultimate goal is to create an engaging landing page that drives conversions, retaining the essence of brand identity. In this feature frenzy, it's essential to evaluate which templates align best with your brand's vision and marketing goals.

Instapage: Your Go-To for Customization and Enhancement Tools

Instapage stands out as the ultimate tool in customization and conversion optimization, empowering marketers to create visually appealing landing pages that convert visitors into customers. With its advanced A/B testing features, comprehensive analytics tools, and seamless integration with major marketing platforms, Instapage positions itself as not just a tool, but a critical partner in your journey to success. Users can seamlessly tailor their pages to reflect their brand's voice and aesthetics, ensuring a relevant and engaging experience for potential customers. Furthermore, with features like dynamic text replacement that personalizes messages based on referral sources, Instapage allows marketers to deliver targeted messages that resonate with their audience. By enabling users to craft landing pages that speak directly to each visitor’s needs, Instapage supports marketers in reducing costs, boosting conversions, and cultivating customer loyalty. It’s this commitment to providing tools that enhance the user experience that solidifies Instapage’s role as a frontrunner in the landing page builder arena.

Speed and Performance – Vital Components of Landing Page Success

In our quest for the best landing page builder, speed and performance are crucial characteristics that demand attention. Picture yourself at your favorite coffee shop, eagerly waiting for a fresh brew. Just as a slow line can sour your day, slow loading times can frustrate potential leads, leading to missed opportunities. When evaluating the speed performance of our contenders, each of them brings something special to the table, but they also face their own unique challenges in ensuring page loading efficiency.

Instapage Performance Perks:

  1. Utilizes content delivery networks (CDN) to ensure fast loading times.
  2. Advanced caching features enhance page speed.
  3. Optimized for mobile devices, ensuring quick loads on all platforms.
  4. Load speeds contribute to improved SEO rankings, bolstering visibility.

Strikingly Performance Pros:

  1. Quick setup enhances user experience, leading to faster deployment.
  2. Templates are inherently optimized for mobile, reducing load times.
  3. Simplicity allows for smooth navigation and load efficiency.

Mozello Speed Strengths:

  1. Delivers good performance through optimized, clean code.
  2. Easy loading times on multilingual pages due to smart design.
  3. Responsive templates simplify delivery across various devices.

In the speed and performance matchup, Instapage clearly emerges as the best option, showcasing its advanced features that cater to marketers’ needs. While Strikingly and Mozello offer their advantages, Instapage’s unwavering focus on loading speed and performance makes it the ideal choice for those looking to maximize conversion rates easily.

Usability and Learning Opportunities – Every User's Journey

User-friendliness is a key factor that can make or break the landing page experience for new and seasoned marketers alike. Instapage shines through its intuitive interface and straightforward navigation, making it a breeze for beginners to master while still offering advanced features for seasoned pros. The platform provides ample resources, including tutorials and customer support, ensuring every user can confidently enhance their skills over time. Strikingly presents a unique simplicity that welcomes newcomers, with a user-friendly editor that makes it easy to create and manage websites effortlessly. Additionally, Mozello caters to diverse user needs by providing multilingual support, making it a suitable choice for international marketers. Regardless of your experience level, each platform offers valuable learning opportunities, yet Instapage leads the pack with its comprehensive set of resources and user-friendly interface, ensuring anyone can create landing pages that perform well.

Support and Assistance – Your Allies in Marketing

Customer support is the backbone of any software, and each platform in our comparison brings its own support squad to the table. Instapage provides excellent customer service through live chat, email support, and an extensive knowledge base, allowing users to find answers to common questions quickly and efficiently. Strikingly adds to its appeal with a responsive support team and active community forums, where users can exchange tips and troubleshooting advice. Meanwhile, Mozello shines with multilingual support, catering to a diverse user base and ensuring help is at hand no matter where you are. Every platform provides worthy support, yet Instapage’s robust assistance options leave users feeling confident knowing they can receive help whenever needed.

Pricing Structures – Exploring Your Best Value

Navigating the pricing structures of these platforms reveals different value propositions tailored for various budgets. Instapage offers a range of pricing tiers designed to suit diverse marketing needs, incorporating all advanced optimization features that can assist even the smallest business in achieving big goals. Strikingly provides an affordable entry point for users, particularly those in search of simple websites. Mozello competes closely with competitive pricing on packages that include multilingual support, attracting businesses with international aspirations. Ultimately, the right choice boils down to value for your specific needs and budget, motivating marketers to assess their priorities.

In conclusion, while Strikingly and Mozello each have their unique strengths, it's clear that Instapage is positioned as the leader among the three. With its dazzling array of features and unwavering commitment to delivering relevant landing page experiences that increase brand trust, customer loyalty, and conversion rates, Instapage proves itself a premier solution for marketers aiming to optimize their campaigns. Invite your marketing journey to thrive by taking advantage of a free trial or demo to see firsthand how Instapage can elevate your landing page efforts; it might just be the superhero your strategy needs.

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