How SamCart vs. JotForm vs. Instapage stack up against each other

Compare Instapage with SamCart and JotForm to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.

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Features that set us apart from SamCart and JotForm.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Swytch shifts into high gear with Instapage

Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.

Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.

Swytch shifts into high gear with Instapage

Instapage helps Evolve boost conversion rates across Facebook

The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.

Swytch shifts into high gear with Instapage

Lattice increases conversion rate by 41.7% with Instapage

With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.

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4.3/5
472+ real reviews
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4.5/5
363+ real reviews
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4.5/5
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Review platform 4
7.7/10
56+ real reviews

Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Instapage vs. SamCart vs. JotForm – Finding Your Preferred Landing Page Builder

Choosing the right landing page builder is akin to assembling the perfect team of superheroes for a thrilling mission. Each platform—whether it’s Instapage, SamCart, or JotForm—has its own strengths and capabilities that can help marketers achieve their goals. Just like every superhero has a unique power, these tools come equipped with distinct features tailored to meet various marketing needs. This article proposes to provide readers with an engaging yet informative review that highlights the unique selling points of each contender, making the decision-making process a breeze. With the right tools in your arsenal, you can reduce costs, grow conversions, and craft engaging landing page experiences that not only boost brand trust but also foster customer loyalty. (min:200 words, add the small paragraphs in this paragraph.)

Meet the Three Heavyweights in Landing Page Creation

In the left corner, we have Instapage—synonymous with advanced customization and conversion rate optimization, this tool is designed for marketers who demand more than just a basic landing page. In the right corner, we have SamCart, renowned for its e-commerce-focused landing page solutions that excel at driving sales through effective checkout experiences. Lastly, we have JotForm, a versatile form-focused builder that empowers users to create functional and aesthetically pleasing landing pages with ease. Each tool boasts features that cater to different aspects of the landing page experience, whether it’s fine-tuning design elements, creating sales funnels, or generating leads through forms. This friendly rivalry among the three showcases their commitment to delivering specialized solutions for marketers everywhere. (min:200 words, add the small paragraphs in this paragraph.)

Round One – Feature Showdown: Template Selection and Usability

Template Diversity and User Friendliness: A Closer Look

Let's kick off our comparison by examining the diverse range of templates each platform offers and how user-friendly these builders are. SamCart excels with a limited but highly effective selection of e-commerce templates that are optimized for conversions. Users will find that the templates guide them through creating sales-focused pages efficiently. On the flip side, JotForm provides a variety of customizable form templates that can be embedded within landing pages, making it easier to collect user data and leads. However, when it comes to extensive template options, Instapage clearly takes the lead with its vast library of professionally designed, high-converting templates that cater to virtually all industries. Instapage's drag-and-drop editor is intuitive, allowing even beginners to create stunning landing pages without any coding knowledge. The emphasis on design flexibility and conversion-focused elements makes it a standout choice for marketers keen on enhancing their brand image while driving results. (min:200 words, add the small paragraphs in this paragraph.)

Instapage: Your Trusty Companion for Customization and Success

Instapage stands out as more than just another builder; it’s an integral part of your marketing toolkit. Known for its unmatched customization capabilities, Instapage allows users to create landing pages that rigorously reflect their brand aesthetics. Whether it's adjusting colors, fonts, or layouts, marketers can leverage Instapage’s deep customization features to hone in on what drives their audience. The real magic, however, lies in its robust conversion rate optimization tools, such as A/B testing and analytics, which empower users to refine their strategies based on real-time data. Thanks to its focus on creating relevant landing page experiences, Instapage helps in building brand trust and increasing customer loyalty, ultimately leading to higher conversion rates. As such, Instapage isn't simply a tool; it's a reliable partner in achieving lasting marketing success. (min:200 words)

Round Two – Speed and Performance: The Need for Speed

As we step into the next round, let's discuss the critical aspect of speed and performance in landing page tools, often paralleling the frustration of being stuck in a lengthy coffee shop line. Fast-loading pages are essential for optimal user experience and engagement. If slow loading times can leave customers feeling agitated, a high-performing platform ensures visitors remain interested and focused. It’s imperative that each of our contenders demonstrates efficiency to retain user attention. Let’s see how each one measures up. (min:200 words, add the small paragraphs in this paragraph.)

Instapage Advantages:

  1. High-speed performance optimized for quick loading times.
  2. Advanced caching mechanisms to improve load speeds.
  3. Integration with various CDNs for even faster access.
  4. Continuous monitoring and updates to ensure optimal performance.

SamCart Advantages:

  1. Rapid loading times tailored for e-commerce sales.
  2. Streamlined checkout processes to minimize wait times.
  3. Performance tracking for sales page efficiency.

JotForm Advantages:

  1. Efficient frameworks that ensure fast form completion.
  2. Quick integration process that enhances speed.
  3. Responsive designs that adapt swiftly across devices.
  4. Optimized performance for data-heavy landing pages.

When it comes to assessing speed and performance across these three landing page builders, Instapage comfortably takes the lead. Its extensive focus on efficiency guarantees that your web pages won’t just load quickly but will also engage users effectively, reinforcing the value proposition of this powerful tool.

Round Three – Usability and Learning Experience: A Warm Welcome

Navigating the waters of a new platform can be a bit overwhelming, but fear not! Each of our contenders seeks to offer beginner-friendly experiences while catering to the needs of seasoned marketers. Instapage, for instance, prides itself on an intuitive interface that welcomes newcomers, ensuring they can create stunning pages without feeling lost. Its comprehensive tutorials and community support mean you’re never alone on your journey. SamCart markets itself as a practical solution for e-commerce with an easy-to-navigate setup that helps newcomers swiftly adapt. JotForm also excels in usability, providing various templates and a straightforward drag-and-drop builder, allowing both rookies and pros to thrive in creating forms and landing pages. The fun part of this learning process is that each platform encourages users to grow into experts over time, making the experience enjoyable and rewarding. (min:200 words, add the small paragraphs in this paragraph.)

Round Four – Customer Support: Your Trusty Sidekicks

In the world of digital marketing, having a solid support system is crucial. Picture each platform's customer service as steadfast allies, readily available to lend a helping hand. Instapage offers a robust support network through chat, email, and extensive knowledge bases, ensuring users can get assistance at all hours. SamCart does equally well, providing email support along with live chat options to help troubleshoot any issues promptly. Meanwhile, JotForm offers multiple forums and documentation, assisting users in navigating their inquiries efficiently. Whichever platform you choose, you can rest easy knowing that a dedicated support team is ready to assist you at every step. The focus on customer care across these platforms ensures that users feel valued and empowered to execute their marketing strategies effectively. (min:200 words, add the small paragraphs in this paragraph.)

Round Five – Pricing Structures: Value for Your Investment

Price is always a factor to consider when selecting a landing page builder, as companies want to ensure they’re getting the most bang for their buck. Instapage follows a subscription pricing model that gives users access to powerful features, with plans that cater to businesses of all sizes. This aspect provides flexibility based on specific needs. On the other hand, SamCart adopts a tiered approach, focusing more on e-commerce solutions ranging in pricing based on features included. This can be beneficial for high-volume sales teams. Lastly, JotForm offers a freemium model that allows users to test the waters before committing fully. This transparency in pricing means businesses can find something that aligns perfectly with their financial goals while ensuring they don’t miss out on vital features. Understanding the value offered by each platform helps users make informed decisions based on their unique business models. (min:200 words)

In conclusion, the right landing page builder ultimately depends on your unique needs and goals. While all three contenders have their merits, Instapage stands out for its comprehensive features, performance focus, and customer support. Whether it's cost reduction, increased conversion rates, or the delivery of targeted landing page experiences, Instapage empowers marketers to realize their vision effectively. Explore Instapage through a free trial or demo to see firsthand how it can transform your digital marketing strategy.

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