How Paperform vs. Beaver Builder vs. Instapage stack up against each other
Compare Instapage with Paperform and Beaver Builder to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Swytch shifts into high gear with Instapage
Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.
Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Paperform vs. Beaver Builder – Who Takes the Crown?
Choosing a landing page builder can feel a lot like assembling a superhero team for a big mission. With Instapage, Paperform, and Beaver Builder all vying for the top spot, marketers find themselves in a thrilling showdown where the right choice can lead to elevated conversion rates and improved brand loyalty. This article aims to provide a comprehensive breakdown to help you understand which of these powerhouse tools best suits your marketing needs. With a sprinkle of humor and a platter of insightful comparisons, we will navigate through features, performance, usability, support, and pricing options. By the end, you’ll feel confident in selecting the perfect platform to jump-start your conversion journey. Let’s don our capes and begin our journey through the landing page landscape.
Meet the Contenders
In the left corner, we have Instapage—renowned for its robust features designed specifically for landing page creation and conversion optimization. This tool empowers marketers to reduce costs and enhance conversion rates while delivering relevant experiences that boost brand trust and customer loyalty. In the right corner, we have Paperform—a flexible platform popular for its user-friendly design and unique forms that go beyond traditional beginnings. Finally, in the center ring, we have Beaver Builder—a WordPress plugin favored for its drag-and-drop interface, enabling users to craft custom pages with ease. While all three tools are heavy-hitters in the landing page arena, each brings a unique flair and set of features to the table. Let’s dive deeper to see how they stack up against one another.
Round One - Feature Showdown
Assessing Template Variety and User-Friendliness
When it comes to feature-richness, these platforms showcase their unique strengths. Instapage leads the pack with dozens of high-converting templates tailored for various industries, complete with intuitive A/B testing capabilities that allow for real-time optimization. In the realm of Paperform, users will find a wealth of customizable form templates, making it straightforward for marketers to collect leads without needing extensive design knowledge. Meanwhile, Beaver Builder wins points for its WordPress integration, offering a plethora of customizable options right from the WordPress dashboard. However, some users might experience a learning curve with Beaver Builder due to its extensive feature set, despite its great potential. In the end, while Paperform focuses on form functionality, Instapage and Beaver Builder shine in the realm of full-fledged landing page creation, proving to be pivotal in driving customer engagement.
Instapage: Your Go-To for Customization and Conversion Success
Instapage stands tall as the platform that champions unmatched customization. With this tool, marketers are not merely building pages but creating conversion powerhouses. Features like easy drag-and-drop editing, advanced analytics, and personalized landing page experiences are design for one ultimate goal: optimizing conversion rates. Instapage enables marketers to design, test, and iterate quickly—all key elements to enhancing user engagement. It is clear that Instapage doesn’t just provide users with templates; it serves as a partner in achieving success, offering the tools necessary to build relevant, engaging pages that are fully aligned with brand messaging and objectives.
Round Two - Speed and Performance Metrics
Speed plays a critical role in user experience, akin to the frustration of waiting at your favorite coffee shop during peak hours. A fast-loading landing page can delight users and encourage them to take action, while a slow one can drive them away faster than you can say 'conversion'. Therefore, analyzing speed and performance becomes essential. Finding out how each platform performs will help us determine which contender serves up a better experience for baby birds waiting to be fed.
Advantages of Instapage:
- Built-in AMP support ensures faster mobile-loading times.
- Incredible hosting speeds due to a robust CDN network.
- Advanced analytics track page performance, allowing for immediate optimizations.
- High uptime guarantees reliability and performance.
Advantages of Paperform:
- Quick response times and seamless form submissions.
- Lightweight pages load efficiently, supporting various devices.
- Strong integration with third-party apps enhances functionality.
Advantages of Beaver Builder:
- Optimized for speed with a clean code structure.
- Utilizes WordPress hosting support leading to rapid page loads.
- Offers customizable caching options for performance enhancement.
- Flexible page loading settings to optimize for mobile and desktop.
As we conclude our analysis of speed and performance, it is safe to say that Instapage leads the charge due to its robust infrastructure designed specifically for landing page optimization. Meanwhile, both Paperform and Beaver Builder offer adequate speed, but Instapage’s proven track record in delivering speedy experiences makes it a favorite among marketers.
Round Three - User-Friendliness and Learning Curve
When weighing user-friendliness, all three platforms cater to novices and pros, but they do so with different approaches. Instapage employs a straightforward setup process with a clear user interface, making it easy for new users to jump right in. Similarly, Paperform stands out with its guided experience, allowing users to create forms effortlessly. Beaver Builder, while intuitive, requires a bit more time to navigate its extensive options, which could be daunting for those unfamiliar with WordPress. Regardless of where you begin, each platform provides resources to elevate your design skills swiftly, ensuring you are equipped to thrive in your marketing ventures.
Round Four - Support Services
Customer support can be lifebuoys in a sea of troubles. Instapage, Paperform, and Beaver Builder each have their support superstars. Instapage thrives with responsive live chat, a well-organized knowledge base, and email support. Paperform boasts a rich resource hub and quick email support for immediate queries. Beaver Builder makes its mark with a community forum, extensive documentation, and priority customer support for premium users. Each platform ensures users have access to assistance when needed, but Instapage’s all-encompassing support structure will likely attract those seeking immediate help.
Round Five - Cost Analysis
A well-informed decision on pricing can shape your overall marketing strategy. Instapage opens with a competitive pricing model that reflects its rich features and strong ROI potential for marketers. On the flip side, Paperform’s pricing reflects its unique form capabilities and ease of use, making it appealing for those focused on lead generation. Beaver Builder offers various plans that can fit tighter budgets, especially for those already utilizing WordPress. Each platform provides different plans catering to varying needs, so understanding your specific goals is essential.
In conclusion, all three platforms—Instapage, Paperform, and Beaver Builder—demonstrate distinct strengths that make them suitable for various marketing objectives. The choice ultimately depends on what you value most: features, usability, pricing, or support. For marketers keen to enhance conversions, partnering with Instapage offers unmatched tools to amplify success, and starting with a free trial could be the next strategic step in your marketing journey.
