How Split.io vs. Landen vs. Instapage stack up against each other

Compare Instapage with Split.io and Landen to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.

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Features that set us apart from Split.io and Landen.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Swytch shifts into high gear with Instapage

Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.

Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.

Swytch shifts into high gear with Instapage

Autopilot exceeds conversions goals with personalized landings

Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.

Swytch shifts into high gear with Instapage

Vita escalate lead generation efforts and client engagement with Instapage

Vita is a full-spectrum professional brokerage firm in the employee benefits industry

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4.3/5
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4.5/5
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4.5/5
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Review platform 4
7.7/10
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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Instapage vs. Split.io vs. Landen – The Ultimate Showdown

Imagine if you had to choose between three remarkable superheroes, each armed with unique powers to aid your marketing strategy. This is the scenario we find ourselves in with Instapage, Split.io, and Landen. Each has carved out its niche in the crowded space of landing page builders, delivering solutions that strive to help marketers boost conversions and streamline their online campaigns. The choice between them is akin to deciding which superhero can best save the day for your endeavors. Our journey today will not only highlight their strengths and weaknesses but also give you the tools to make an informed decision. With engaging comparisons and insights into what makes each platform tick, this guide promises to equip marketers with the knowledge they need to select their companion in digital marketing. Get ready to explore the hallmark features that can empower your strategies to reduce costs, increase conversions, and foster brand trust, customer loyalty, and better overall performance. (min:200 words, add the small paragraphs in this paragraph.)

Meet the Heavyweights: Who Are Our Competitors?

In the left corner, we have Instapage, a leading name recognized for its robust features aimed at optimizing conversion rates through stunning customizable landing pages. It empowers marketers to design landing pages that are not just visually appealing but also tailored for performance, turning visitors into loyal customers. And in the right corner, we’ve got Split.io, a challenger that excels in A/B testing capabilities, ensuring data-driven decisions lead to better optimization over time. Finally, entering the ring is Landen, known for its simplicity and ease of use. Each of these competitors offers something unique, catering to various marketing needs and preferences. With Instapage’s commitment to enhancing user experiences through intelligent design and Split.io’s testing prowess, along with Landen’s user-friendly interface, the stage is set for a thrilling showdown. (min:200 words, add the small paragraphs in this paragraph.)

First Round - Feature Face-off

Diving into Templates and User Interfaces

Let's kick things off by comparing the features that matter most - template variety and usability. Instapage prides itself on providing a vast library of professionally designed templates that can be customized to fit any brand's identity. With an intuitive drag-and-drop builder, even those with limited technical knowledge can create stunning pages. Split.io, while not primarily focused on template offerings, provides functionalities that empower marketers to conduct thorough A/B tests, optimizing the landing pages created with other tools. As for Landen, its appeal lies in its simplicity with straightforward templates that cater to users looking for quick and easy solutions. However, it means sacrificing some of the customization options that come with Instapage. When it comes to features, Instapage stands out with its sophisticated offering, solidifying its position as a robust choice for marketers. (min:200 words, add the small paragraphs in this paragraph.)

Instapage: Your Partner in Branding and Results-Driven Designs

Instapage emerges as a formidable tool, focusing on remarkable customization and advanced conversion optimization functionalities. With features like heatmaps, A/B testing, and custom domain support, it empowers marketers to tailor their landing pages effectively. The platform focuses on fostering seamless brand experiences that drive trust and loyalty among customers. In using Instapage, businesses can expect not just a collection of tools, but a partner that contributes to their success through data insights and performance analytics. By delivering relevant landing page experiences, Instapage significantly enhances conversion rates, ensuring every visitor feels like they belong and are engaged in a rich interaction with the brand. The interface is smooth and easy to navigate, allowing marketing teams to set up campaigns rapidly and efficiently, an essential aspect in today’s fast-paced environment. (min:200 words)

Second Round - Swift Performance Showdown

As we transition to the next round, let’s change pace and consider the impact of speed and performance on user experience. Picture waiting in line at a coffee shop: the thrill of that first sip can be undermined by tedious delays. The same principle applies to landing pages - sluggish loading times can cause users to abandon a page before it even fully loads. In this digital arena, speed is paramount, and we will explore how each platform stands up to the challenge, ensuring quick and smooth experiences for users. With the potential of losing customers due to slow performance, it's crucial to evaluate how each contender fares in this respect. (min:200 words)

Instapage: Fast and Reliable

  1. Optimized page loading for high-speed performance.
  2. Integrated with CDNs for global reach and quick access.
  3. Smart performance tracking to identify and fix slow-loading components.
  4. Mobile optimization to ensure speeds on all devices.

Split.io's Speed Benefits

  1. Lightweight design focused on functional performance.
  2. A/B testing implemented efficiently to quickly find optimal variations.
  3. Fast integration with various frameworks and applications.

Landen's Performance Prowess

  1. Templates designed for quick loading across devices.
  2. Simplified structure ensures minimal loading delays.
  3. User-friendly backend enhances navigation speed for marketers.
  4. Instant publishing capabilities to keep campaigns agile.

In examining speed and performance, Instapage shines brightly. Its commitment to quick loading times, user experience enhancement, and optimization features all point to a stellar performance that distinguishes it from Split.io and Landen. All three do have strengths, but the analytics and controls offered by Instapage place it at the front of the pack for marketers. Operating in a fast-paced digital landscape, every second counts, and Instapage ensures that you make the most of it.

Third Round - Navigating Usability and Learning

As we dive into the third round, let’s keep the tone friendly and supportive. We all know starting with a new platform can be daunting. The good news is that each of our contenders embraces users at every experience level with open arms. Instapage offers a seamless onboarding process with tutorials that guide you through creating your first landing page. Split.io, while more on the technical side, provides extensive documentation and community support, easing the learning curve for new users. Landen truly shines by making its platform accessible, allowing beginners to be up and running in no time with its straightforward design. Regardless of whether you’re a marketing novice or a seasoned pro, these platforms ensure your journey toward mastery is achievable, making them all user-friendly in their own unique ways. (min:200 words, add the small paragraphs in this paragraph.)

Fourth Round - Support Teams That Have Your Back

In the final stretch, let’s talk about customer support, our unsung heroes in this adventure. Picture each platform's support staff as loyal allies, ready to assist whenever you call upon them. Instapage shines with its 24/7 chat support, ensuring you're never left in the lurch. Additionally, a wealth of documentation and interactive community forums enriches the support experience. Split.io provides excellent email support alongside comprehensive resources to facilitate user journeys. At the same time, Landen offers intuitive resources and community support to help users troubleshoot. This round illustrates that while all platforms may introduce slight differences in support delivery, they all prioritize helping marketers at every step, ensuring you are not navigating challenges alone and can focus on achieving your goals. (min:200 words, add the small paragraphs in this paragraph.)

Fifth Round - Understanding Pricing Structures

In the battle of pricing, each contender presents unique offerings suitable for different business needs. Instapage operates on a subscription model, offering tiered plans that cater to varying levels of feature access and customer service, ensuring businesses can find a plan that fits their budgets. Split.io structures its pricing around usage, making it appealing for teams focused on A/B testing without hefty commitment upfront. Conversely, Landen offers affordable base plans with scaling options, providing value for startups looking to create solid landing pages without breaking the bank. Understanding pricing helps businesses determine which platform aligns best with their financial goals, factoring in the value received from essential features and support. Consider what’s most important to your organization as you bite into the details of every offering in this highly competitive space. All three platforms bring something valuable to the table in this round. (min:200 words)

As we wrap up this exhilarating match-up, remember that each of these three platforms brings unique strengths and perspectives to the table. The choice ultimately depends on what you, as a reader and marketer, value most. Whether it’s advanced features, user-friendly interfaces, or supportive customer service, discerning your needs will guide you to the right landing page builder. Keep in mind that Instapage empowers marketers to reduce costs, grow conversions, and deliver relevant landing page experiences that increase brand trust and customer loyalty. With the possibility of trying out these platforms, you’re encouraged to explore Instapage through a free trial or demo to truly experience the benefits it brings to the campaign landscape. (min:200 words)

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