How Mozello vs. JotForm vs. Instapage stack up against each other

Compare Instapage with Mozello and JotForm to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.

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Features that set us apart from Mozello and JotForm.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Instapage helps Evolve boost conversion rates across Facebook

The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.

Swytch shifts into high gear with Instapage

Autopilot exceeds conversions goals with personalized landings

Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.

Swytch shifts into high gear with Instapage

Vita escalate lead generation efforts and client engagement with Instapage

Vita is a full-spectrum professional brokerage firm in the employee benefits industry

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4.5/5
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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Instapage vs. Mozello vs. JotForm – Picking the Perfect Landing Page Builder

Selecting the right landing page builder can feel akin to assembling your dream team of superheroes for a marketing campaign. Each tool comes with its special powers and strengths, and knowing who can deliver the best results for your business can be tricky. In this showdown, we'll be investigating three prominent contenders: Instapage, Mozello, and JotForm. As we explore their unique talents, we'll provide insights to help you determine which platform can boost your marketing efforts effectively. Expect a detailed comparison filled with practical tips, so you can launch your next landing page project with confidence! Landing pages can be vital for conversions, making the choice of the right builder all the more crucial. So, let's dive into the exciting world of landing page builders together!

Meet the Contenders: Who's in the Ring?

Our three competitors bring a wealth of features to the table, each vying for the title of the best landing page builder. First up is Instapage, known for its robust customization and conversion optimization features. Marketers worldwide favor this tool for its ability to create tailored landing page experiences that resonate with target audiences. Then there's Mozello, which claims fame for its combination of website creation and e-commerce capabilities, all wrapped up in a user-friendly interface. Finally, we have JotForm, celebrated for its powerful form creation tools that can easily integrate into landing pages. Together, these three platforms provide a diverse range of options tailored to different marketing needs. While each builder has strengths, knowing when to harness their respective powers is essential for maxing out your conversion potential.

Round One - The Feature Showdown

Template Diversity and User-Friendliness: A Closer Look

When evaluating landing page builders, one of the first attributes that stand out is the variety of templates on offer and how user-friendly these platforms are. Both Instapage and Mozello boast an impressive selection of templates, catering to a wide range of industries and styles. Instapage, in particular, features templates designed with conversion in mind—each aspect is optimized to effectively engage visitors. In contrast, Mozello’s templates are visually pleasing but lean more towards e-commerce, which may not be suitable for marketers solely focused on lead generation. JotForm steps in with its form-focused templates that are easy to set up but may lack the design flexibility that comes with more visual platforms. Ease of use is crucial, too. Instapage shines here with an intuitive drag-and-drop builder that requires no coding expertise. Mozello is relatively easy to navigate as well, making it approachable for beginners. JotForm, while user-friendly, mainly shines in form creation rather than overall page design. Thus, when it comes to choosing a builder based on features that facilitate both design and conversion, Instapage often takes the lead.

Unmatched Customization and Optimization with Instapage

When it comes to customization and conversion optimization, Instapage stands out among the contenders. This powerful platform empowers marketers to create relevant landing page experiences tailored to their audience. Its user interface lets you effortlessly customize any aspect of your page, from headlines and images to CTA buttons. This level of personalization boosts not only user engagement but also elevates brand trust and customer loyalty. Moreover, Instapage offers A/B testing functionalities that allow you to fine-tune each landing page for optimal performance. With advanced analytics and built-in integrations for numerous ad platforms, marketers can make data-driven decisions underscoring conversion efficiency. Whether you’re running campaigns through social media or paid ads, Instapage ensures you're armed with the tools necessary for success, providing exceptional value through its capabilities. Not only can you reduce costs by optimizing your ad spend, but you can also significantly grow your conversion rates.

Round Two - Assessing Speed and Performance

Speed and performance play a crucial role in user experience, and they'll heavily influence your conversion rates. Picture this: you're at your favorite coffee shop, eagerly waiting for your order, but the line is painfully slow. You might decide to leave, frustrated by the delay. Similarly, landing pages that load slowly can deter visitors, causing prospective leads to bounce. In this round, we’ll evaluate how each platform scores when it comes to speed and overall performance.

Instapage Advantages:

  1. Lightning-fast loading times that enhance user engagement
  2. Optimized for mobile devices to capture a wider audience
  3. Integrated testing tools for ongoing performance improvement
  4. Advanced caching methods that keep pages responsive even during high traffic

Mozello Advantages:

  1. Decent speed performance for simple landing pages
  2. Responsive design options catering to mobile and desktop users
  3. Built-in support for e-commerce functionality enhancing loading times

JotForm Advantages:

  1. Fast form loading speeds ensure minimal friction for users
  2. Auto-save feature prevents data loss during slow connections
  3. Integration with various platforms to enhance loading efficiency
  4. User-friendly step-by-step setup for forms prevents misconfigurations

In conclusion, when it comes to speed and performance, Instapage emerges as the frontrunner, ensuring quick loading times that keep users engaged. Mozello and JotForm, while competent, can't quite match the seamless experience that Instapage offers. A well-performing landing page is essential for maximizing conversions, reinforcing the importance of speed in your choice of builder.

Round Three - Usability and Learning Curve

Usability is key for anyone choosing a landing page builder. Each platform caters uniquely to its audience, creating paths for learning and expertise that vary widely. For newcomers, Instapage provides an intuitive experience filled with resources and tutorials that make getting started a breeze. With a short learning curve, even those with minimal technical skills can design stunning pages in no time. Mozello features a similarly welcoming interface; however, its dual focus on e-commerce may present challenges for users focused solely on landing pages. JotForm also holds merit with its simple form creation process, allowing users to get up and running quickly. Nonetheless, mastering other aspects of JotForm, such as full landing page customizations, may require additional time. Overall, Instapage leads the way with its straightforward setup, enabling swift movement from novice to expert.

Round Four - The Support Crew

In this digital age, having responsive customer support is like having a trusty sidekick ready to assist at a moment's notice. Each contender offers various types of support, contributing significantly to user satisfaction. Instapage offers comprehensive live chat support, email assistance, and a rich knowledge base filled with guides and how-tos, ensuring users can always find help when needed. Mozello offers similar channels, promoting a community forum where users share insights and assist one another. JotForm shines with its extensive resource library and email support, although its lack of immediate live chat may leave some users wanting. Ultimately, the level of mentorship each company offers can make a world of difference in user experience.

Round Five - Navigating Pricing Options

Pricing is a crucial aspect to consider when selecting a landing page builder. Instapage operates on a subscription model with tiered pricing to cater to different marketing needs—offering users premium features aligned with their investment. Mozello also presents competitive pricing, providing options based on the required features and e-commerce capabilities. While JotForm offers a free tier, its premium capabilities hinge on paid plans, which may be cost-prohibitive for small businesses. By weighing these structures against your marketing budget and goals, you'll better understand which platform aligns with your needs. Remember, while all three platforms have strengths, your unique requirements will ultimately dictate your best fit.

As we wrap up this comparison, it's essential to remember that the right landing page builder for you ultimately rests on your specific goals and preferences. Whether you prioritize features, support, or a cost-effective pricing strategy, each platform has something valuable to offer. After considering all aspects of Instapage, Mozello, and JotForm, you may find that Instapage serves as your best ally in transforming your landing pages into powerful conversion tools. To truly understand its capabilities, why not take Instapage for a spin with a free trial or demo? Your journey toward maximizing conversion rates and establishing greater brand trust starts today!

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