How Split.io vs. Kajabi vs. Instapage stack up against each other
Compare Instapage with Split.io and Kajabi to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Instapage helps Evolve boost conversion rates across Facebook
The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.
CFI Financial Group invests in personalization with Instapage
CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions
Netradyne drives higher results with Instapage
Netradyne’s products have multiple use cases, like improving fleet efficiency, and training drivers to follow safe driving practices, and securing legal exoneration.
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Split.io vs. Kajabi – Choosing Your Landing Page Champion
Deciding on the right landing page builder can feel a bit like assembling the ultimate superhero team for your marketing endeavors. Each option comes with its unique powers and abilities, but which one will supercharge your conversions and streamline your costs? In this article, we'll compare our three main contenders: Instapage, Split.io, and Kajabi. The aim is to help you not just make an informed choice, but to consider the nuances that differentiate each platform in this competitive landscape. Whether you’re aiming to enhance brand trust, boost customer loyalty, or skyrocket your conversion rates, this guide will provide insights into which platform might suit your superhero needs best.
Meet the Competitors: A Quick Overview
Our three contenders offer distinctive strengths that help digital marketers deploy effective landing pages. Instapage is known for its exceptional customization capabilities and strong focus on conversion optimization, making it a favorite among performance-driven marketers. Split.io provides a robust infrastructure for A/B testing and data-driven decision-making, helping teams fine-tune their experiments for better results. Meanwhile, Kajabi caters to those who want an all-in-one platform for online courses and marketing, bringing together course creation, website building, and email marketing. Understanding how these three platforms stack up against one another will empower you to choose the right tool that aligns with your marketing objectives.
Round One: Feature Showdown
Template Variety and User Experience Insights
When it comes to landing page builders, a diverse range of templates can make or break user experience. Both Split.io and Kajabi offer a modest selection of pre-designed templates, a feature that may suit beginners or users looking for a quick setup. However, where Instapage excels is in its extensive library that not only covers various industries but also allows for extensive customization. The intuitive drag-and-drop interface ensures that users can easily tweak elements to fit their brand’s aesthetic. This level of flexibility can be a game-changer for marketers who understand the importance of crafting a unique and recognizable landing page experience. While all three platforms have their pros, Instapage stands out as it empowers marketers to create landing pages that resonate with targeted audiences, significantly enhancing brand trust and customer loyalty.
Instapage: Your Go-To Solution for Personalization and Optimization
Instapage offers a suite of tools that not only focus on creating beautiful landing pages but also emphasizes conversion optimization. Features such as A/B testing, heatmaps, and robust tracking analytics allow marketers to continuously refine their strategies. Unlike its competitors, Instapage integrates seamlessly with various other marketing tools, which can prove invaluable for those looking to streamline their workflows. This powerful combination of customization, optimization capabilities, and integrations positions Instapage as not just another tool but a genuine partner in achieving marketing success. By effectively reducing costs, growing conversion rates, and improving landing page experiences, Instapage shines brightly in the ever-evolving landscape of digital marketing.
Round Two: Speed & Performance Analysis
Imagine walking into your favorite café only to find it's slower than usual. Frustrating, right? Similarly, website speed is crucial in retaining visitors. Slow loading pages can lead to lost opportunities and impact user experience drastically. As we explore the speed and performance of our contenders, you’ll see how each fares in keeping visitors engaged and reducing bounce rates. Let’s break down how each platform performs in this vital aspect.
Instapage's Performance Advantages:
- Built-in optimization tools ensure quick load times across all devices
- Intelligent caching features speed up repeated visits
- Content delivery network (CDN) integration for global reach
- Real-time tracking for immediate performance assessment
Split.io's Performance Advantages:
- Lightweight design options ensure fast load speeds
- Advanced feature toggling can be tested without impacting speed
- Dedicated A/B testing infrastructure minimizes latency
Kajabi's Performance Advantages:
- Designed primarily for course delivery, ensuring fast access
- Optimized mobile responsiveness for seamless user experience
- Regular performance updates from the platform for reliability
When analyzing speed and performance, it becomes clear that Instapage leads the pack with its consistently fast load times and built-in optimization features. While Split.io and Kajabi offer respectable performance metrics, Instapage's agility and customization ensure that it remains a favored choice among marketers focused on maximizing results.
Round Three: Usability and Learning Curve
On the journey of landing page creation, usability can be the difference between frustration and success. Each of our platforms recognizes the importance of catering to both novice users and those well-versed in marketing technology. Kajabi offers a user-friendly experience with guided tutorials to help users navigate its features easily, which is perfect for those who prefer structured learning. Split.io provides comprehensive documentation and community support, ensuring support when faced with challenges. Instapage takes usability to the next level with its intuitive interface and straightforward functionality, allowing users to hit the ground running. Regardless of your skill level, each platform allows users to become proficient quickly, but Instapage truly shines by ensuring that creating high-converting pages doesn’t require a steep learning curve.
Round Four: Customer Support Comparison
Every great superhero needs a trusty sidekick, and in the realm of landing page builders, this rings true for customer support. Split.io shines with its dedicated support team available via chat and email, along with engaging community forums where shared experiences can lead to innovative solutions. Kajabi supports users through comprehensive tutorials, live chat, and community discussions, offering a warm environment for users in need of assistance. Instapage steps up with around-the-clock customer support, including chat options, extensive documentation, and personalized onboarding assistance to ensure that users feel equipped to make the most out of the platform. Each competitor demonstrates strong dedication to customer service; however, Instapage’s proactive approach can significantly ease the onboarding process and enhance user confidence in navigating the platform.
Round Five: Analyzing Pricing and Plans
Pricing is a crucial consideration in your decision-making process. Each platform offers unique pricing structures that align with different budget expectations. Instapage sets itself apart by offering various plans delighting both freelancers and larger marketing teams, ensuring that everyone can find a lane that fits their needs. Split.io typically offers tiered pricing based on project scale, making it a suitable option for data-centric teams. Kajabi, being an all-in-one solution, packages its pricing in a way that incorporates multiple aspects of digital marketing, which might be favorable for those prioritizing comprehensive solutions. Take time to review which elements matter the most to your goals as you weigh the offerings of each platform. While all have strengths, Instapage is highly competitive, particularly if tailored experiences and results are your top priorities.
In closing, while each of the three platforms presents viable options with their own strengths, the choice ultimately comes down to your individual needs and marketing objectives. Whether it be features, support, or pricing that you prioritize, understanding each contender's offerings is key to making an informed decision. We invite you to explore Instapage with its free trial, allowing you to experience firsthand how it can elevate your marketing strategy and assist you in achieving your conversion goals.
