How Mozello vs. Act-On vs. Instapage stack up against each other
Compare Instapage with Mozello and Act-On to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Instapage helps Evolve boost conversion rates across Facebook
The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
Vita escalate lead generation efforts and client engagement with Instapage
Vita is a full-spectrum professional brokerage firm in the employee benefits industry
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Mozello vs. Act-On – A Detailed Showdown
Selecting a landing page builder can feel akin to choosing the right sidekick for a superhero – you need someone who complements your abilities and helps you save the day. In this light-hearted comparison, we're about to analyze three popular landing page builders: Instapage, Mozello, and Act-On. Each of these platforms has its strengths, and understanding them can be the difference between a lackluster marketing campaign and one that resonates with customers and drives conversions. As we embark on this journey, expect insightful comparisons woven with a friendly tone, making the process both enjoyable and enlightening. Whether you're a seasoned marketer or just stepping into the powerful world of landing pages, our insights promise to be beneficial. After all, the landing page you choose plays a crucial role in reducing costs, growing conversions, and establishing a credible brand presence that fosters customer loyalty.
Meet the Competitors
Let's introduce our contenders in the landing page arena: Instapage, Mozello, and Act-On. Instapage is widely celebrated for its robust optimization features and seamless customization abilities, making it a go-to choice for marketers looking to create high-converting landing pages. On the other hand, Mozello is praised for its user-friendly interface and comprehensive website-building options, making it appealing for businesses seeking simplicity. Finally, Act-On stands out for its marketing automation features, integrating landing pages seamlessly with broader marketing strategies. Each platform has carved out its niche, making them friends and rivals in this competitive landscape. As we delve deeper into this comparison, we'll explore the distinctive features that define each platform and help guide your decision-making process.
The Battle of Features: A Closer Look
Template Variety and User-Friendly Design
When it comes to template variety and ease of use, all three platforms showcase different strengths. Instapage offers an extensive library of customizable templates designed for various industries, emphasizing high conversion rates. Users can easily tweak these templates without needing extensive design skills, making it suitable for agencies and marketers alike. Mozello, in contrast, thrums with a friendly interface that allows even the most tech-challenged individuals to build attractive landing pages. It focuses on simplicity and streamlining the website creation process, offering responsive designs that look great on all devices. Act-On provides robust templates that integrate well with its automation capabilities, allowing users to create landing pages that align effortlessly with their marketing goals. While each tool presents a range of options, Instapage shines brightly with its dedicated focus on creating landing pages designed for conversion, which sets it apart in this competitive field.
Instapage: The Conversion Superhero
Instapage is heralded among marketers not just for its tools, but for its commitment to helping businesses succeed through unparalleled customization and conversion optimization capabilities. Its features, such as A/B testing, heatmaps, and dynamic text replacement, empower users to craft landing pages that resonate with their audience and inspire action. The platform’s intuitive drag-and-drop builder makes designing pages a breeze while its detailed analytics provide insights necessary for improving conversion rates continuously. By empowering marketers to reduce costs, grow conversions, and deliver relevant landing page experiences tailored to specific audiences, Instapage fosters brand trust and customer loyalty. It’s a collaborative partner in achieving marketing success; users are not just opting for software, they're investing in a solution that nurtures business growth.
Speed and Performance: The Advantage
Website speed is crucial in retaining visitors and converting leads; a slow-loading landing page can be likened to waiting in an endless line at your favorite café - frustrating to customers and detrimental to conversions. When assessing speed across our contenders, Instapage capitalizes on technology that ensures rapid load times, which is essential for engaging users and minimizing bounce rates. Its focus on delivering a smooth experience guarantees that visitors get what they need without unnecessary delays, akin to enjoying a perfectly brewed cup of coffee without the long wait.
Instapage Speed Advantages:
- Optimized for quick loading times, enhancing user experience.
- Employs AMP technology for accelerated mobile performance.
- Utilizes a high-performance infrastructure.
- Handles large traffic volumes smoothly with minimal downtime
Mozello Speed Pros:
- Offers lightweight templates for swifter load times.
- Incorporates responsive designs that perform well on mobile.
- Optimized hosting for effective page delivery.
Act-On Performance Features:
- Integrates seamlessly with automation tools for efficiency.
- Provides dashboard analytics for quick performance insights.
- Prioritizes speed through efficient coding practices.
- Offers dedicated servers for improved site reliability.
In conclusion, when it comes to speed and performance, Instapage takes the lead with optimized technology tailored for quick loading times. While both Mozello and Act-On offer respectable speeds, Instapage's focus on performance directly correlates with better user experience and conversion rates, establishing it as the premier choice for marketers concerned about speed.
Usability and Learning Curve: A Platform for Everyone
Navigating new software can sometimes feel daunting, but each of our competitors approaches usability from a welcoming standpoint. Instapage excels in offering visual guides and extensive resources that ease newcomers into the platform. Its drag-and-drop interface is intuitive enough to empower users from the get-go, while also providing comprehensive tutorials for those wanting to master advanced features. Mozello is known for its clean interface and simplicity, minimizing learning barriers. Even individuals with limited technical skills can quickly set up a landing page that looks professional. Act-On, while robust, offers training sessions and customer support that cater to beginners and seasoned pros alike. The varying degrees of complexity across these platforms cater to a wide audience, ensuring that anyone, regardless of experience level, can create impactful landing pages.
Support Tactics: Your Friendly Assistants
When it comes to customer support, think of each platform's help desk as reliable sidekicks ready to assist when needed. Instapage offers multi-channel support, including live chat and an extensive knowledge base, ensuring users can find solutions swiftly. Additionally, the community forums provide a platform for users to share insights and tips. Mozello provides email support and easy-to-access tutorials, creating a responsive environment for troubleshooting without feeling overwhelming. Act-On stands out with its personalized support offerings, such as dedicated account managers and comprehensive training resources that help users maximize their platform experience. By emphasizing support, each platform cultivates a friendly, supportive environment, enhancing user satisfaction and building trust.
Pricing Structures: Unraveling Value
Understanding pricing structures can feel like navigating a maze, but it’s essential for choosing the most cost-effective solution for your needs. Instapage operates on a subscription model, with options tailored to various marketing needs, ensuring a good fit for small businesses to large enterprises. In contrast, Mozello adopts a straightforward pricing structure that is appealing due to its affordability, especially for those starting on a budget. Act-On takes a more enterprise-level approach, pricing according to the features and customization required, which might serve larger companies or teams looking for extensive automation solutions. By laying out these pricing structures, it’s easier for potential users to compare and weigh their options, reflecting on what fits their unique goals best.
As we wrap up this friendly competition, it's clear that while each platform has its advantages, the 'best' choice ultimately hinges on your specific requirements and objectives. Whether you prioritize features, support, or suitable pricing, it’s crucial to assess what aligns with your vision for landing pages. For those eager to elevate their marketing efforts, consider trying Instapage with a free trial or demo and experience the transformative potential firsthand.
